Company Description
Skingevity is a company acquiring and scaling medical aesthetics clinics across the UK. Our strategy is simple but powerful: consolidate a fragmented, high-growth industry by backing great clinicians and improving operations. We’re founded by a former BCG Principal with deep experience in strategy and medical aesthetics and a former Goldman Sachs Vice President with an extensive track record in M&A. We’ve recently raised capital and are actively executing live deals - we currently have several acquisitions in progress.
Role Description
The Head of Marketing is a senior role responsible for building and leading the marketing function across the Skingevity group. You will own the group’s marketing strategy end-to-end from brand positioning and patient acquisition to digital performance and CRM. You will directly manage a small team of specialists covering marketing, social media and CRM.
This is a pivotal hire for a fast-growing group. You will be both a strategic architect and a hands-on leader, setting the direction for how we grow our clinic brands and translate clinical excellence into compelling patient-facing communication. You will work closely with the Co-CEOs, clinic leadership, and operational teams to ensure marketing is a commercial driver across all clinics.
Main Responsibilities
Leadership & Team Management
- Lead, manage and develop a high-performing, collaborative marketing team of culture aligned with Skingevity’s values and growth ambitions
- Set clear objectives, KPIs, and development plans for each direct report, conducting regular one-to-ones and performance reviews
- Manage and allocate the marketing budget across channels and functions, ensuring strong return on investment
Marketing Strategy & Planning
- Develop and own the group-wide marketing strategy, encompassing patient acquisition, retention, brand awareness, and digital growth
- Translate the group’s commercial objectives into channel-specific marketing plans across paid, organic, social, CRM, and brand
- Lead integrated campaign planning across clinic launches, seasonal promotions, new treatment rollouts, and acquisition activity
- Monitor competitor activity, market trends, and patient behaviour to identify and act on growth opportunities
- Establish marketing reporting frameworks and dashboards, presenting performance insights and strategic recommendations to senior stakeholders
Brand Management
- Oversee and evolve the Skingevity group’s brand architecture, ensuring consistency across the group and its individual clinic brands
- Maintain and enforce brand guidelines across all internal and external touchpoints, including digital, print, and in-clinic environments
- Work with the clinic teams to ensure each clinic’s identity reflects both its individual character and its membership of the wider group
Digital Marketing & SEO
- Work with the Marketing Specialist to drive organic visibility and web traffic across all clinic websites
- Ensure digital marketing activity including paid search, paid social, and organic content is aligned and optimised for patient acquisition and conversion
- Oversee website performance, user experience, and content strategy in collaboration with relevant internal and external resource
- Drive continuous improvement in digital channel performance through data-led decision making and testing
CRM & Patient Retention
- Oversee the group’s CRM strategy using Zenoti, to build patient journeys, automated communications, and retention programmes
- Ensure CRM data is maintained to a high standard and that patient communication is personalised, compliant, and commercially effective
- Develop loyalty, re-engagement, and upsell strategies to maximise lifetime value across the patient base
- Work closely with Clinic Managers and Front of House teams to align CRM activity with in-clinic patient experience.
Social Media & Content
- Oversee the group’s social media presence across all platforms, providing strategic direction to the Social Media Manager
- Ensure social content reflects the quality, clinical credibility, and brand personality of the Skingevity group and its clinics
- Support the Social Media Manager in managing influencer partnerships relevant to the medical aesthetics space
- Ensure all marketing activity complies with ASA/CAP, MHRA, GMC, NMC, CQC and any other relevant regulatory frameworks governing the promotion of aesthetic and medical treatments
Skills, Knowledge & Experience Required
- 7+ years of marketing experience, with a minimum of 3 years in a marketing leadership or Head of Marketing role
- Demonstrable track record of building and managing a multi-disciplinary marketing team
- Strong commercial acumen and experience managing marketing budgets with clear accountability for ROI
- Broad digital marketing expertise spanning SEO, paid media, social, CRM, and content
- Experience with CRM platforms and customer journey design; Zenoti experience is a strong advantage
- Excellent understanding of UK advertising regulations as they apply to healthcare, aesthetics, or regulated consumer sectors
- Exceptional written and verbal communication skills; confident presenting to senior stakeholders
- Proven ability to work at pace in a scaling, entrepreneurial business environment
- Familiarity with multi-site marketing structures.
ADDITIONAL INFO
- Base salary range: between £60-70k per annum based on experience.
- A discretionary bonus of up to 10%
- Working hours: 40 per week between Monday and Friday
- Work type & location: Hybrid (4 days in our Parsons Green office, 1 day WFH)
Pay: £60,000.00-£70,000.00 per year
Benefits:
- Company events
- Employee discount
- Employee stock ownership plan
- Work from home
Work authorisation:
- United Kingdom (required)
Work Location: In person
