Job Overview
We are looking for a creative, commercially minded Social Media & Content Manager to take responsibility for the social media presence and growth of three flooring and interiors brands.
Although the businesses share products and manufacturing capabilities, each brand targets a different audience and needs its own identity, tone of voice and social media strategy.
Our Brands
Barham & Sons
Our retail and consumer-facing brand, targeting homeowners and customers looking for premium flooring, doors and interior products.
Vitastyle
Our trade-focused brand, aimed at flooring retailers, trade customers and business partners.
Cheville Parquet
Our premium, design-led brand aimed primarily at interior designers, architects, specifiers and high-end projects.
The successful candidate will be responsible for making all three brands considerably stronger across social media while ensuring they each look and feel different.
We don't simply want somebody to schedule posts.
We want someone who can create content, film, edit video, spot opportunities, develop ideas, grow followers and build engaged audiences around each brand.
Key Responsibilities
- Develop a separate social media strategy for each of our three brands
- Manage Instagram, Facebook, TikTok, LinkedIn and other relevant platforms
- Create and manage monthly content calendars
- Regularly create Instagram Reels, TikToks, Stories and short-form videos
- Film content within our showroom, warehouse and manufacturing facility
- Film products being manufactured and finished
- Create behind-the-scenes factory content
- Film new flooring products, colours and collections
- Create installation and completed-project content
- Edit professional short-form video
- Turn existing photography and video into engaging new content
- Write captions and social media copy
- Create graphics, carousels and product-focused posts
- Schedule and publish content consistently
- Research trends, sounds, formats and content opportunities
- Develop ideas designed specifically to increase reach and followers
- Respond to and engage with comments and relevant accounts
- Build relationships with interior designers, architects, flooring companies and other industry accounts
- Find opportunities for collaborations and influencer content
- Help encourage customers, installers and designers to provide project photographs and videos
- Develop customer case studies and before-and-after content
- Help launch new products and collections through social media
- Create campaigns around samples, offers and product launches
- Monitor competitors and identify content opportunities
- Track follower growth, reach, engagement, enquiries and website traffic
- Produce a simple monthly performance report showing what is working
- Continually test new ideas rather than simply repeating the same type of content
Content We Want to Create
We want to significantly increase the amount and quality of content we produce.
Examples could include:
- Flooring transformations
- Before-and-after projects
- Herringbone and parquet installations
- Factory and manufacturing videos
- How our flooring is made
- Colour and finishing processes
- New product launches
- Product comparisons
- Interior design inspiration
- "Which floor would you choose?" content
- Educational flooring videos
- Common flooring mistakes
- Care and maintenance advice
- Interviews with our team
- Customer projects
- Interior designer collaborations
- Installer collaborations
- Trade-focused Vitastyle content
- Architectural and design-led Cheville content
- Behind-the-scenes content
- Trending Reels and TikTok concepts
- High-quality cinematic roomset and product videos
The Person We're Looking For
You should be:
- Creative and full of content ideas
- Confident filming video
- Strong at editing short-form video
- Comfortable creating Reels and TikToks
- Experienced with Instagram
- Able to understand what makes content perform
- Commercially minded rather than focused only on likes
- Confident managing several social media accounts
- Highly organised
- Able to plan content in advance
- Comfortable working independently
- Proactive rather than waiting to be told what to post
- Interested in interiors, property, architecture, design or premium products
- Able to understand three different target audiences
- Comfortable working with our wider team to obtain content
- Able to maintain a premium appearance while still producing engaging and current content
Experience with tools such as Adobe Premiere Pro, CapCut, Photoshop, Canva or similar would be beneficial.
Experience within interiors, property, architecture, home improvement, flooring, furniture or luxury products would be particularly valuable.
What Success Looks Like
We want the successful candidate to:
- Grow the following of all three brands
- Increase engagement
- Dramatically increase the amount of quality video content we produce
- Improve the consistency of posting
- Give each brand a clear and recognisable social identity
- Increase traffic to our websites
- Generate more customer and trade enquiries
- Build relationships with interior designers, architects and industry professionals
- Help turn social media into a meaningful source of new business
Why Join Us?
This isn't a role where you will simply be given finished content and asked to post it.
You will have access to products, manufacturing, new colours, flooring installations, roomsets and different areas of the business that can be turned into genuinely interesting content.
There is an opportunity for the right person to take ownership of social media across the group and build a strong social media function as the businesses continue to grow.
How to Apply
Please send your CV together with examples of social media accounts you have previously managed.
We would particularly like to see:
- Instagram/TikTok accounts you have worked on
- Examples of Reels or videos you personally created and edited
- Examples of accounts where you increased followers or engagement
- Any interiors, home, property or product-based content you have produced
Please briefly explain what you would do in your first 90 days to grow our three brands.
Pay: £32,000.00-£36,000.00 per year
Benefits:
- Casual dress
- Free parking
- On-site parking
- Sick pay
Application question(s):
- Please provide links to 2–3 social media accounts you have personally managed.
- What was the follower count when you started managing these accounts and what did you grow them to?
- Please provide links to three videos or Reels that you personally filmed and/or edited.
- Which video-editing software do you use?
- Have you previously worked with an interiors, property, flooring, furniture, construction or luxury brand? Please provide examples.
- If you were given one flooring product but needed to promote it through three different brands targeting homeowners, flooring retailers and interior designers, how would you make the content different for each audience?
- Give us five Reel or TikTok ideas you would create for a premium wood flooring manufacturer.
- What do you believe is more important: follower numbers, engagement or enquiries? Please explain your answer.
- Tell us about a piece of content you created that performed considerably better than expected. Why do you think it worked?
- Are you comfortable regularly filming content in a showroom, warehouse, factory and on completed projects?
- Are you comfortable appearing in content occasionally if required?
- What would your first 30 days in this role look like?
Work Location: In person
