About us
Right at Home provides premium-quality home care for older adults, individuals living with dementia, and other vulnerable members of our local community. As a recognised leader in health and social care, we are seeking a Marketing Coordinator to join our Swindon office on a permanent, full time basis.
In this role, you will be responsible for developing and executing marketing strategies to enhance our local presence. Your key focus areas will include:
- Creating and managing engaging social media content and campaigns
- Organising and promoting community engagement events
- Supporting brand awareness and local outreach initiatives
- Advertise for new carers and screen new job applicants
We’re looking for a creative, outgoing, and personable professional with strong all-round marketing skills. A solid understanding of digital marketing and social media platforms is essential.
This role requires an experienced, organised and creative marketing professional who has a forward-thinking approach to social media campaigns and brand elevation. You should have a strong background in effectively meeting objectives and targets in a customer focussed environment, along with excellent communication, IT and organisational skills.
Main Duties & Responsibilities
· Design, implement, and improve Right at Home’s online strategy.
· Oversee marketing plans for clients and staff with a focus on detailed planning and control.
· Track and analyse campaign performance using data and metrics.
· Stay updated on new technologies and digital platforms to identify best practices.
· Plan, create, and manage social media campaigns, including content analysis and reporting.
· Liaise with Franchise Owner and Registered Manager on local marketing and promotional opportunities.
· Represent the company and promote services at relevant local venues and events.
· Collaborate with local organisations to organise promotional talks or information sessions.
· Manage the procurement of marketing materials within budget limits.
· Support business growth by maintaining relationships that engage local communities.
Person Specification
· 2 years marketing experience with the ability to demonstrate strong commercial results through effective digital marketing
· Educated to A-Level standard
· Excellent working knowledge of social media platforms
· A creative mindset with a high level of attention to detail
· IT literate with excellent working knowledge of Microsoft Excel and Word
· Strong problem-solving skills with the ability to manage challenges on a day-to-day basis
· Ability to adapt interpersonal and communication style to interact effectively with a wide variety of people
· Ability to resolve problems and concerns related to tasks, projects, and assignments in a timely and appropriate manner
· Strong verbal and written communication skills
· Highly motivated, driven and an effective team player with a can-do attitude
· Previous care knowledge and experience would be an advantage
· Previous promotional and community events coordination would be an advantage
· Experience and knowledge of using all Microsoft applications
· Good skills on basic graphic design software such as Canva or Photoshop
· Excellent understanding of social media channels such as Facebook, TikTok, Instagram
Job Types: Full-time, Fixed term contract
Pay: £32,000.00 per year
Benefits:
- Company events
- Company pension
- Employee discount
- Free parking
- Health & wellbeing programme
- On-site parking
Education:
- A-Level or equivalent (required)
Experience:
- Marketing: 2 years (preferred)
Licence/Certification:
- Driving licence and access to your own vehicle (required)
Work authorisation:
- United Kingdom (required)
Work Location: In person
