The Wiltshire Times, Wiltshire Gazette and Herald and the Swindon Advertiser websites and respective newspapers are seeking a talented digital journalist to help lead their fantastic team of reporters.
We are looking for someone who is brimming with ideas, enthusiastic and has a sharp news sense, alongside experience in digital newsrooms.
The role is based at our modern Swindon office, and you will help some of the best-performing titles in Newsquest move on to the next step.
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Lead the digital strategy across our titles, focusing on audience growth, engagement and subscriber conversion
- Manage and develop reporters to produce high-impact, digital-first content
- Use data and analytics to identify opportunities and improve story performance
- Drive best practice in SEO, headline writing and story presentation
- Oversee and grow newsletter strategy, increasing sign-ups and engagement
- Maximise use of social media platforms to drive reach and audience interaction
- Work with specialist reporters (AI, SEO, etc.) to scale content and output
- Champion innovative content formats, including video, galleries and explainers
- Develop loyalty content strategies, including nostalgia, community contributions and reader interaction
- Ensure strong content planning and daily execution across all platforms
This is a pivotal leadership role focused on growing digital audiences, improving engagement and maximising the performance of our journalism across web, social and newsletters.
Working closely with the editor and newsroom team, you will be responsible for driving digital strategy, coaching reporters and ensuring our content is optimised to reach, retain and convert audiences.
You will play a key role in delivering audience growth, increasing loyalty and subscriptions, and ensuring our content is consistently high-performing and digitally focused.
This role requires occasional weekend work and is based at our modern Swindon office, with the option for flexible working from home up for discussion.
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25 days holiday + bank holidays + your birthday off
- Holiday buy scheme for extra flexibility
- Structured career progression & ongoing training
- Pension plan
- Employee Helpline counselling and advice
- Perks & discounts including:
- Gym membership
- Cycle to Work scheme
- Eye care
- Retail discounts
- Team building days & annual volunteer charity day
To apply, please send in your CV as well as a covering letter on why you think you would be a good fit for the role.
We are a media company with a difference. We are committed to bringing a voice to your region by investing in a passionate team of journalists who proudly serve their communities by sharing authoritative news that readers trust. Our sales teams provide local businesses with highly responsive digital advertising and marketing solutions.
We are one of the largest regional news publishers in the UK and have a portfolio of more than 250+ local news brands and magazines online and in print. With an online audience of 41 million users a month and 7 million readers a week in print, our content is read by a substantial proportion of the UK population.
In addition to our local news brands, we own several digital pure play and specialist media businesses such as s1jobs and s1homes, Exchange & Mart, and Newsquest Specialist Media. We also own LOCALiQ, an award-winning digital marketing agency that specialises in driving more leads, increasing online growth and generating return on marketing investment on behalf of thousands of UK SMBs.
