Burhill Golf & Leisure specialises in delivering exceptional experiences. Guided by our purpose – to create space to play and be together – we focus on delivering outstanding moments across all our venues.
Our diverse portfolio includes meticulously designed golf courses that cater to players of all skill levels, innovative high‑tech driving ranges equipped with Trackman technology, engaging outdoor crazy golf courses that offer fun for the entire family, and Health & Fitness facilities that support every step of your wellness journey. We also provide versatile function spaces ideal for memorable events, from corporate gatherings to private celebrations, creating opportunities for people to connect, share moments, and enjoy time together.
Our values underpin everything we do:
Fun, bringing energy, contribute to the happiness of the team and deliver unforgettable moments of delight.
Ambition, constantly looking to improve, taking the positives from every situation, and being prepared to play even if we don’t always win.
Collaboration, communicate openly and work inclusively across teams and functions.
Trust, fostering safe environments, acting responsibly, and believing in each other.
Join us for an exciting adventure on the greens and beyond!
ROLE OVERVIEW
We’re looking for a passionate and people-focused Driving Range Manager to lead an exceptional golf experience for our members and guests. This is a hands-on, high-impact role where no two days are the same — from delivering outstanding service in the driving range to shaping the future of new and experienced golfers.
You’ll take overall responsibility for the day-to-day delivery and ongoing development of all areas of the driving range, ensuring every visitor enjoys a welcoming, inclusive, and memorable experience. Whether it’s organising competitions, supporting beginners on their golf journey, or enhancing our retail and coaching services, you’ll play a key role in creating a vibrant and thriving golf community.
Working closely with the greenkeeping team, you’ll help ensure our range area is always presented at its best, while also driving innovation to continuously improve what we offer. A big part of the role is leading and inspiring a team of driving range assistants, supervisors, nurturing talent, encouraging growth, and building a supportive, inclusive environment where everyone can succeed.
With a strong commercial mindset, you’ll also maximise revenue opportunities across F&B with a full working bar and cafe area serving hot food, retail sales, coaching, and facilities, helping to secure the long-term success of The Shropshire Golf Venue.
Ultimately, you’ll be instrumental in positioning LOCATION as a leading, family-friendly golf and leisure destination, somewhere people of all backgrounds and abilities feel welcome, supported, and excited to return to.
KEY ACCOUNTABILITIES
Strategic
- Assist the General Manager to ensure that all aspects of the driving range are aligned with the overall strategy for the club.
- Influence and positively manage the development of organisational culture putting the team and their continued development / challenge at the forefront.
- Produce supporting operational plans for future growth of the driving range that will contribute to achieving the objectives set out in the strategic plan.
- Contribute to the preparation and regularly review the business plan for the success of the driving range.
- Keep abreast of changes in the golf market in which the LOCATION operates and use this knowledge to identify opportunities for all areas of golf operations.
Operations
- Maintain positive and effective relationships with members and guests through an active presence at the driving range, ensuring all customers and members receive a warm welcome and consistent high standard of service.
- Continually review and develop standard operating procedures for golf operations to enhance member and guest satisfaction whilst maximising revenue and profitability.
- Achieve a minimum of 90% in F&B and H&S audits.
- Manage projects, monitor and evaluate their success as required.
- Oversee the care and maintenance of all assets, inventory, and resources of the driving range facility.
- Develop and implement Health and Safety procedures that comply with up-to-date legislation, ensure they are clearly communicated, effectively monitored, and regularly reviewed.
- Prepare for, attend, and contribute to departmental and organisational meetings.
- Assist in a duty manager capacity as requested by the General Manager.
- Run a safe F&B area making sure all foods are maintained to required standards and allergies are followed as well as cellar maintenance. 5 star Food hygiene rating must be achieved.
People
- People Management – ensure all team members are performing to their optimum ability, recognising and rewarding high and exceptional performance and performance managing under or poor performers.
- Regular, relevant and timely communication across the teams to ensure full understanding and transparency of company objectives and performance.
- Take an active role in the recruitment and consistent induction of all staff members, taking overall responsibility for their welfare and their development.
- Ensure recruitment is completed ethically and legally. Job descriptions, expectations and goals are described at length. Comprehensive note taking at interview stage to reflect the candidate response. Compliance with Right to Live & Work laws and references sought and confirmed.
- Ensure direct reports receive a (minimum) monthly 121, regular completion of their Timeline and Employee Feedback Forms are completed as required.
- Ensure direct reports receive performance support utilising the structure and process provided by the company.
- Ensure personal and team compliance within Access is 100% at all times.
- Maintain a strong network with fellow BGL Driving Range Managers.
- Maintain a high level of communication with the membership through Intelligent Golf, Facebook, and Instagram.
Financial
- Take full responsibility for the preparation and implementation of business plans, financial budgets, marketing plans and capital expenditure schedules to grow and sustain the profitability of the driving range operations.
- Take responsibility for all driving range income and expenditure and demonstrate a sound understanding at all times of the financial detail of the business, culminating in month end reporting.
- Establish, monitor, and analyse operations budgets and take prompt corrective action to address variances, ensuring each operating area is maximising efficiency and profitability.
- Achieve revenue and contribution targets and identified KPI’s for each aspect of the driving range.
- Implement and monitor all financial controls associated to golf operations and take personal responsibility for all cash handling.
- Complete month end procedures for F&B and retail in line with BGL company stock taking procedures.
- Adhere and monitor compliance of purchasing policies and procedures.
- Ensure all BGL procedures and policies are adhered to.
Marketing
- Liaise with other senior managers to develop a coordinated sales and marketing strategy for the facility that links to corporate strategy and covers all areas of the driving range
- Identify and develop innovative programmes for all customer segments including driving range competitions, par 3 sales, coaching and return business.
- Ensure that all promotional activity is properly structured, communicated and complies to BGL marketing guidelines.
- Communicate effectively with the Sales Manager and Head Chef.
- Ensure the driving range sections of the website is maintained and up to date.
Customer Experience
- Ensure that your team in the driving range consistently deliver outstanding service levels to achieve maximum customer satisfaction.
- Perform relevant duties as required by your line manager and Senior Management Team.
KEY EXPERIENCE, SKILLS AND ATTRIBUTES
Experience
- Minimum of 1 years’ experience as a Leisure Manager is essential
- Proven experience managing high performing teams is essential
- Minimum of 1 year's experience in F&B management is essential
- Experience of budget management and revenue generation, with a focus on driving profitability is desirable.
- Exposure to sales and marketing activities, with a good working knowledge of how these support business growth is essential.
Skills
- Good communication skills: Verbal, Written and Listening.
- Excellent relationship building skills to promote inclusivity and openness.
- Advanced problem-solving and decision-making skills, with a pragmatic and solutions-focused approach.
- Strong analytical and numerical skills, using data to inform decisions.
Attributes
- Organised and enthusiastic with a “can do” attitude and attention to detail.
- Enthusiastic with a positive energy that uplifts the team.
- Driven with a motivation to continuously improve.
- Adaptable and resilient, responding well to change
- Trustworthy and consistency to build safe and supportive environments.
EDUCATIONAL BACKGROUND AND QUALIFICATIONS
- Good GCSE educational standard is desirable.
- H&S experience or qualification is desirable.
F&B experience or qualification is desirable.
We are committed to ensuring our recruitment process is accessible to all. We are committed to providing reasonable adjustments throughout the recruitment process, please speak with the hiring manager regarding any requirements.
