The Role
Iberica Food is an importer and distributor of authentic Spanish and Mediterranean food in the UK, selling through wholesale, retail and online channels.
We are looking for a Commercial Manager to lead B2B sales, manage the sales pipeline, follow up new opportunities, and drive customer growth.
This is primarily a sales-led role. The successful candidate must be confident speaking to customers, opening new accounts, reactivating dormant customers and converting opportunities into sales.
The role will also help build and drive the marketing strategy, making sure campaigns support sales growth, margin and customer development. Day-to-day marketing execution will remain with the existing marketing team.
We need someone organised, proactive and commercially focused, who can bring structure, follow-up and accountability to the sales and marketing function.
Key Responsibilities
- Lead B2B sales activity, including customer calls, new business development and follow-ups.
- Manage and support the B2B Sales Reps, including weekly targets, pipeline reviews and customer actions.
- Grow sales with restaurants, delis, retailers, hospitality and wholesale customers.
- Identify new B2B opportunities and reactivate dormant accounts.
- Set clear marketing priorities linked to sales, margin and customer growth.
- Work with the marketing team to deliver campaigns clearly and on time.
- Recommend campaign activity and spend, with final budgets approved by the Director.
- Support customer tastings, product training, events and market activity where commercially beneficial.
- Produce weekly and monthly reporting covering sales activity, pipeline, leads, campaigns and opportunities.
- Provide responsible site cover when neither the Director nor the Head of Operations are on site, escalating issues where needed.
Key KPIs
- B2B sales growth.
- New B2B customers opened.
- Dormant customers reactivated.
- Sales pipeline value and conversion.
- Customer follow-up completed on time.
- Campaign performance and commercial return.
- Gross margin by key customer or product category.
- Performance and accountability of the sales and marketing function.
About You
The ideal candidate will have:
- Experience in B2B sales, account management or sales team management.
- Strong follow-up discipline and good commercial judgement.
- Confidence managing people and holding them accountable.
- Experience planning or coordinating marketing campaigns.
- Good understanding of digital marketing, e-commerce, newsletters and social media.
- Strong organisation, reporting and Excel skills.
- Ability to work in a hands-on SME environment.
- Food, FMCG, hospitality, wholesale or retail experience would be an advantage.
- Fluent English. Spanish would be an advantage.
What We Need From This Role
This role must help Iberica Ltd become more structured and commercially focused by taking ownership of B2B sales activity, improving sales and marketing coordination, and driving sales growth, margin and customer development.
The priority is to lead B2B sales: proactively contacting customers, managing follow-ups, developing the sales pipeline and converting commercial opportunities.
What’s on Offer
- Salary: £34,000 – £38,000, depending on experience.
- Performance bonus: To be agreed, linked to sales growth, campaign performance and profitability.
- Contract: Full-time, permanent.
- Holidays: 20 days plus 8 bank holidays.
- Benefits:
- Staff discount
- Pension
- Free parking
- Staff tastings and team meals
- Training and development support
- Progression path: Clear opportunity growing into a Head of Commercial role, having direct input into product or channel strategy, building out the sales team. Progression will depend on performance, leadership ability and company growth.
Our Commitment
No terminology in this advert is intended to discriminate on the grounds of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation.
We welcome applications from all sections of the community.
Closing Date: 28th July 2026
How to apply:
This is an exciting opportunity to be part of a growing and dynamic company with the potential to progress. If the role sounds like you, please apply within indeed.
Please note:
- If you have not been contacted within 2 weeks after the closing date, unfortunately your application has not been successful on this occasion
- We accept spontaneous applications via email – do not hesitate to send us your CV, stating what kind of role you would be interested in
Job Type: Full-time
Pay: £34,000.00-£38,000.00 per year
Benefits:
- Company pension
- Employee discount
- Free parking
- On-site parking
Ability to commute/relocate:
- Henfield BN5 9BJ: reliably commute or plan to relocate before starting work (required)
Experience:
- food/FMCG industry (wholesale/distribution): 3 years (preferred)
- Sales: 3 years (preferred)
- Marketing: 3 years (preferred)
Work authorisation:
- United Kingdom (required)
Work Location: In person
