We're a construction company looking for a results-driven freelance Media Buyer to plan, build, and scale our paid advertising. The core of this role is using AI tools to produce a steady stream of ad creative — short video ads in particular — and then putting paid budget behind the winners to generate high-quality leads.
You'll own the full cycle: creating the ads, launching the campaigns, reading the data, and optimising spend so that every pound works as hard as possible. The single most important measure of success is consistent, qualified enquiries from people who want construction work done.
What you'll do
- Produce AI-generated video ads and static creative that showcase our projects, services, and craftsmanship
- Plan, launch, and manage paid campaigns across major ad platforms (Meta, Google/YouTube, TikTok, and others as needed)
- Write ad copy and hooks tailored to homeowners and/or commercial clients in our service area
- Build and test landing pages or lead forms to capture enquiries
- Continuously test creative, audiences, and offers — kill underperformers fast and scale winners
- Manage daily ad budgets and bidding to keep cost-per-lead low
- Track performance and report on spend, leads, cost-per-lead, and return on ad spend
- Recommend monthly budget levels and a clear plan for growth
What we're looking for
- Hands-on experience buying paid media, ideally with local lead-generation campaigns
- Demonstrated skill with AI video and creative tools (e.g. tools for AI video generation, voiceover, editing, and ad-creative production)
- A track record of lowering cost-per-lead and scaling campaigns profitably
- Strong understanding of Meta Ads Manager and Google Ads; comfort with TikTok Ads a plus
- Ability to write punchy, conversion-focused ad copy
- Comfortable working independently, managing your own time, and communicating progress clearly
- Bonus: experience advertising for construction, trades, home services, or other local service businesses
Goals & success metrics
- A consistent pipeline of qualified leads (quote requests and enquiries)
- Cost-per-lead at or below agreed targets
- A library of tested, high-performing video ads
- Clear, regular reporting the owner can actually act on
Work Location: Hybrid remote in Brentwood CM13 1PN
