Product marketing manager Work, Jobs in Tockwith, Nyk (with Salaries)

Lifecycle Marketing Manager (Leads & Reactivation)
Playlist —Leeds
- Remote
- Microsoft Excel
- SQL
- Analysis skills
Quick apply
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Roar Studios —Harrogate
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Lloyds Banking Group —Leeds
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Product Marketing Manager
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7d
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LUMINE ASSOCIATES LTD —Leeds
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14d
Senior Campaigns and Brand Marketing Executive
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Anaplan —York
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Quick apply
Marketing Campaign Manager
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Strategic Marketing Manager
Cargill —York
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Senior Strategic Marketing Manager BioPharma and Clinical Development
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Paid Media & Digital Performance Manager
The SleepPeople —Ossett
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Product Manager
Anaplan —York
- Product management
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Global Campaigns Specialist (UK Remote)
Turnitin, LLC —Leeds
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Associate Product Manager
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Assistant Brand Manager
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Senior Global Product Manager – ABL90 Blood Gas Portfolio
Radiometer —York
- Full-time
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Admin Assistant / Social Media & Content Manager
Wrapd studios —Knaresborough
- £26,000 - £30,000 a year
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- English
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- Employee discount
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Quick apply
4d

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Lifecycle Marketing Manager (Leads & Reactivation)

Playlist -
Leeds

Quick apply

Job details

Qualifications

Jira
Microsoft Excel
Lead generation
SQL
Analysis skills
Project management
Organisational skills
Project management software
Marketing

Full job description

About the Company:

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

Lifecycle Marketing Manager (Leads & Reactivation)

The Role You'll Play As the Lifecycle Marketing Manager (Leads & Reactivation), you'll develop and execute lifecycle programs that bring lapsed and churned users back into the experience and help convert new leads through owned channels including email, push, in-app, and SMS.

Reactivation will be the primary focus of this role, with an emphasis on understanding user behavior, identifying growth opportunities, and turning insights into high-impact campaigns. You'll work hands-on in Braze and in-house tools while partnering closely with Product, Creative, Analytics, and Finance to shape programs that improve reactivation, lead conversion, and engagement. This role is ideal for someone who can move confidently between strategy and execution, bring structure to complex work, and use data to form a clear point of view.

Own the strategy and roadmap for reactivating lapsed and churned users and converting new leads through lifecycle channels including email, push, in-app, and SMS
Analyze engagement, cohort, and customer behavior data to uncover drivers of reactivation, lead conversion, and churn recovery
Build and manage the experimentation roadmap across messaging, incentives, audiences, channel mix, and timing
Launch and scale lifecycle campaigns from ideation through rollout using Braze and in-house tools
Design, run, and analyze A/B tests that improve KPIs such as reactivation rate, lead-to-activation rate, and engagement
Map consumer flows, identify friction points, and recommend scalable solutions or short-term testing opportunities - Define lifecycle KPIs, maintain reporting, and share clear insights, forecasts, variance explanations, and recommendations with stakeholders
Partner with Creative, Product, Analytics, and FP&A to align lifecycle priorities and drive high-impact growth initiatives

Experience You Bring

3+ years of experience in growth marketing, lifecycle or CRM marketing, consulting, analytics, or a data-driven marketing role
Hands-on experience with user acquisition or growth marketing, including lead generation, conversion, and paid or owned acquisition channels
Experience owning lifecycle programs from strategy through execution, measurement, and optimization
Strong analytical skills, with the ability to turn data into actionable insights, testing plans, and business recommendations
Experience designing testing strategies, running A/B tests, and using results to improve campaign performance
Strong project management and organizational skills, with the ability to manage multiple programs and campaigns with minimal oversight
Strong Excel skills and working knowledge of basic SQL for self-serve data pulls
Familiarity with Braze or a comparable email or lifecycle service provider, and experience using project management software such as Asana or JIRA

Have we piqued your curiosity?

Sound like the role for you? We'd love to hear from you! Even if you're not 100% sure about potential fit, we still encourage you to apply. We're looking for the right person, not the perfect series of checkboxes.

The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable).

Note: This description outlines key responsibilities but isn't intended to cover every task or duty. Additional responsibilities may be assigned as needed to support the team and business goals.

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