Senior Digital Account Manager (PPC & Paid Social)
Our client is a highly respected and growing agency known for delivering impactful marketing strategies that drive measurable business results. Working with an impressive portfolio of well-known brands and ambitious organisations, they are seeking an experienced Senior Digital Account Manager to lead and optimise paid media campaigns across PPC and paid social channels.
This is an excellent opportunity for a commercially minded digital marketer who enjoys combining strategic thinking with hands-on campaign management. You'll play a key role in shaping digital strategies, driving performance, building client relationships, and mentoring team members within a collaborative and ambitious environment.
As Senior Digital Account Manager, you will take ownership of paid media strategy and delivery across a diverse portfolio of clients. You'll be responsible for planning, executing and optimising campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn and other paid media platforms, ensuring activity delivers against clear business objectives.
Working closely with colleagues across strategy, creative, content and client services, you'll help clients maximise their digital investment while contributing to the continued growth and success of the agency.
Develop and implement high-performing paid media strategies aligned to client objectives.
Create channel plans, audience targeting strategies, budget allocations and performance frameworks.
Identify opportunities to improve campaign effectiveness, efficiency and scalability.
Lead the day-to-day management and optimisation of PPC and paid social campaigns.
Manage activity across Google Ads, Microsoft Ads, Meta, LinkedIn and other relevant platforms.
Oversee campaign setup, testing, budget management, tracking and reporting.
Use data and platform insights to drive continual performance improvements.
Take ownership of campaign performance and delivery against agreed KPIs.
Analyse data and customer journeys to identify opportunities for optimisation and growth.
Deliver clear, actionable recommendations based on performance insights.
Act as a trusted advisor and senior point of contact for clients.
Present campaign performance, strategic recommendations and future opportunities with confidence.
Build strong, long-term client relationships through exceptional service and expertise.
Support client retention and account growth through proactive digital recommendations.
Contribute to pitches, proposals and new business opportunities.
Assist with forecasting, budgeting and ensuring profitable campaign delivery.
You'll be an experienced digital marketing professional who enjoys both strategy and execution and thrives in a fast-paced agency environment.
Minimum 5 years' experience in digital marketing with significant PPC and paid media expertise.
Previous experience in a senior, lead or management position.
Strong hands-on experience across Google Ads, including planning, optimisation and reporting.
Working knowledge of Microsoft Ads.
Proven paid social experience, particularly across Meta platforms.
Experience managing performance against commercial objectives and KPIs.
Strong analytical and reporting skills.
Experience using GA4, tracking, attribution and conversion reporting tools.
Proficiency with platforms such as Looker Studio, SEMrush and native advertising platforms.
Excellent client-facing communication and presentation skills.
Ability to manage multiple projects and priorities effectively.
Offline conversion tracking and CRM-integrated reporting.
Experience across both B2B and B2C campaigns.
Google Ads and Meta certifications.
Agency experience managing multiple client accounts.
Experience mentoring colleagues and driving best practice.
Hybrid and flexible working options.
Competitive salary package.
Company pension scheme.
Life insurance.
Ongoing professional development, including dedicated annual training.
Opportunity to work with a diverse portfolio of exciting brands.
A collaborative, supportive and ambitious team environment.
Clear opportunities for career progression and professional growth.
If you're passionate about paid media, enjoy building strong client relationships and want to join a business where your expertise can make a genuine impact, we'd love to hear from you.
