Job Advert
At National Accident Law, our purpose is to help those who have had a personal injury get their lives back on track.
We work differently to handle compensation claims in a modern, imaginative, and refreshingly personal way and we have curious minds that which shape and drive innovation in accident injury law.
Our business and our people have our values in common; Passionate, Curious, Driven and Unified, and because of this we have a culture that is kind, supportive, fun, and inclusive.
THE PURPOSE OF THE ROLE
This is not a traditional Digital PR role.
You’ll operate at the intersection of SEO, Digital PR and social amplification; turning content, brand expertise, and data into search visibility, authoritative links, brand mentions, AI citations.
Roughly 80% DPR and 20% social amplification, with a strong focus on ensuring the brand is visible across all key discovery touchpoints – from search engines to social platforms.
You’ll work closely with the Head of SEO & CRO to build authority, relevance, and discoverability, helping shape how the business grows through modern search.
This role is central to how the business evolves its approach to growth. You won’t just “do PR”, you’ll help how the brand builds authority, visibility and presence across search, media and AI discovery channels.
Please note that whilst we are happy to offer this role on a remote basis, travel will be required min. once monthly - this could be to our Kettering office, or London and Manchester to meet with our agency partners.
WHAT YOU WILL BE DOING AS SENIOR DIGITAL PR & SOCIAL EXECUTIVE
Digital PR & Authority Building (Core Focus – 70%)
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Plan and execute digital PR campaigns that drive high-authoritive backlinks, brand mentions and AI citation opportunities
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Working with our external agencies to consistently deliver on high-quality coverage pieces in relevant publications
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Build and maintain relationships with key media and strategic partners
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Development a long-term network of journalists, bloggers, and influencers to support a shift towards more in-house PR capabilities, reducing reliance on agencies over time
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Identify reactive and proactive PR opportunities aligned to search trends, industry development and commercial priorities
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Collaborate with PR and outreach agencies to ensure alignment with SEO goals, and consistent quality and performance
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Ensure all PR activity supports search intent, topic authority and entity recognition (brand + key spokespeople)
Social & Content Amplification (20%)
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Turning existing assets (FAQs, evergreen pages, high-traffic content) into social media videos, PR hooks, outreach campaigns
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Create clear briefs and social assets for videos content across website, LinkedIn, YouTube, TikTok and Instagram
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Use platforms like YouTube as a search and a discoverability channel, not just distribution, supporting SEO
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Support development of social distribution frameworks and best practices & repeatable workflows
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Contribute to inclusion in knowledge hubs (e.g. high-trust platforms like Wikipedia)
Strategy, Performance & Scaling (10%)
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Measurement the impact of PR and amplification activity on organic traffic, rankings, leads/conversions
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Monitor and improve link quality, relevance, and campaign performance
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Build and refine scalable processes across PR, outreach and amplification
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Work alongside the Head of SEO & CRO to improve strategy and prioritisation
Stakeholder Collaboration
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Work cross functionally with designers, compliance, PPC, and senior leadership
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Collaborate with external agencies and outreach partners to align on strategy and delivery
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Engage with subject matter experts and spokespeople to develop credible, expert-led PR narratives
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Act as a key connector between SEO, content, PR, and wider marketing teams
IDEAL SKILLS AND EXPERIENCE
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1-3 years’ experience in Digital PR with proven results
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Solid understanding of SEO fundamentals (link building, search intent, content relevance)
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Experience securing high-authority coverage and links
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Ability to connect PR activity to commercial outcomes, not just coverage
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Experience working with agencies and managing external partners
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Experience in a B2C environment (ideally within regulated or competitive industries such as legal or finance)
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Social media experience is a nice to have, but not essential
KEY SKILLS
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Strong outreach and relationship-building skills
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Strategic mindset with a focus on performance and outcomes
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Ability to turn data and content into compelling PR angles
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Highly organised, with experience building processes and workflows
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Confident working across multiple stakeholders and disciplines
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Experience with (or strong knowledge of) key tools and platforms such as: SEMrush, Ahrefs, Google Trends, GSC, Meta, YouTube, TikTok, LinkedIn, Canva
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Commercial awareness and ability to align with business goals
PERSONAL ATTRIBUTES
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Dependable and keen to bring your knowledge and skills to the sector.
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Curious to challenge the status quo.
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Unified in working together for the same goals and vision.
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Driven to achieve, succeed and progress.
- Passionate about our customers, our business and personal performance
WHAT WE CAN OFFER YOU
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A competitive salary
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Annual leave: 25 days + bank holidays
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Pension: 3% contributory
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Remote working
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Healthcare scheme: claim up to £1,000 back with Simply Health
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Perks at Work: exclusive member discounts across a range of goods and services
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Community Day: volunteer in your community for one day each year
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CPD Opportunities: training and development opportunities to boost your confidence, realise your strengths and develop your career with us.
We are proud that each year our employees rate our business higher than Gallups ‘Exceptional Workplace Award Winners’ for being a great place to work. We are Gold awarded Investors in People and can confidently say that National Accident Law is a great place to work.
But don’t just take our word for it, come and find out for yourself!
At National Accident Law, we believe that diversity drives success. We are proud of our inclusive workplace, where everyone feels valued, respected, and safe. We welcome applications from all walks of life and encourage you to bring your most authentic self to work.
