Marketing & Lead Generation Executive – 44Group
Salary: £25,000 per annum
Location: Truro, Cornwall
Working Hours: Monday–Thursday 8:30am–5:00pm, Friday 8:30am–1:30pm
About the Role
We are looking for a proactive and ambitious Marketing & Lead Generation Executive to join our growing team at 44Group.
This is a marketing role with a strong commercial focus. Your primary objective will be to generate high-quality leads and opportunities for our sales teams across our exhibitions, awards and media brands in the UK, USA and Saudi Arabia.
Using a combination of digital marketing, email marketing, social media, LinkedIn outreach, market research and audience engagement campaigns, you will help drive exhibitor sales, sponsorship opportunities and event growth.
If you enjoy using marketing to create measurable results and want to play a direct role in helping a business grow, this could be the perfect opportunity.
Key Responsibilities
Lead Generation
- Generate high-quality leads and opportunities for the sales team
- Research and identify prospective exhibitors, sponsors, partners and attendees
- Build and maintain prospect databases
- Support outbound campaigns through email, LinkedIn and digital channels
- Identify new markets, sectors and business opportunities
- Qualify and nurture leads before passing them to the sales team
Marketing Activity
- Create and deliver email marketing campaigns
- Manage and grow LinkedIn engagement across event brands
- Support social media activity across multiple platforms
- Assist with content creation including newsletters, promotional campaigns and digital marketing materials
- Develop campaigns designed to increase audience engagement and lead generation
- Work closely with the sales team to align marketing activity with commercial objectives
Data & Performance
- Monitor campaign performance and lead generation activity
- Track key metrics and provide regular reporting
- Continuously test and improve campaign effectiveness
- Maintain accurate CRM and prospect data
What We're Looking For
- Positive, driven and commercially minded
- Strong communication skills
- Excellent organisational abilities and attention to detail
- Comfortable using LinkedIn and social media professionally
- Confident using Microsoft Office and marketing systems
- Ability to manage multiple projects and deadlines
- Creative thinker with a proactive attitude
- Interest in marketing, lead generation and business growth
Experience with email marketing platforms, LinkedIn campaigns, CRM systems or digital marketing tools would be beneficial but is not essential.
About 44Group
44Group delivers market-leading exhibitions, awards and media brands across the UK, USA and Saudi Arabia.
We are a fast-growing international events business, bringing together major brands, industry leaders, government stakeholders and thousands of professionals through world-class exhibitions and events.
Our people are at the heart of everything we do, and we are committed to creating an environment where individuals can learn, develop and build rewarding careers.
Benefits
- Comprehensive training and ongoing support
- International travel opportunities
- Clear career progression pathways
- Company pension scheme
- Paid birthday day off
- Helping Our World volunteering day
- Regular team socials
- Early finish every Friday
- Fun, ambitious and supportive working environment
Job Types: Full-time, Permanent
Salary: £25,000 per annum
Work Location: In person
Reference ID: Marketing & Lead Generation Executive
Pay: £25,000.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
Work Location: In person
