We’re Nominet – a world-leading domain name registry operating at the heart of the UK internet. While we're best known for running .UK domains, our DNS expertise also underpins critical internet infrastructure that government services, including the NHS, rely on.
As a public benefit company, our work has a positive impact on society. We’ve donated millions to projects that use technology to improve people’s lives and have committed to delivering £60m worth of support over the next three years.
The Head of Marketing is responsible for developing and executing Nominet’s customer marketing strategy to drive awareness, customer acquisition, retention and revenue growth for the registry business.
This role ensures our domain, registry and DNS products and services are effectively positioned in the market and aligned with organisational goals. You’ll lead a small high-performing team, oversee the full marketing mix, and work closely with Commercial, Product, Customer Success and Corporate Affairs teams.
- Develop and deliver a comprehensive marketing strategy aligned to business objectives, growth targets, and Nominet’s role as the trusted .UK registry and public benefit company.
- Own go-to-market plans for domain, registry and DNS products, services and partnerships.
- Lead management of the .UK brand and registry services, ensuring clear, consistent and trusted messaging.
- Drive thought leadership through content, events, insights and sector engagement.
- Deliver multi-channel acquisition campaigns across digital, paid, organic, email, social and partnerships.
- Oversee performance of customer websites and registrar resources, ensuring accessible and compliant customer journeys.
- Work closely with Product and Commercial teams on new product development, pricing strategy and propositions.
- Use customer, market and competitor insight to shape propositions, campaigns and service uptake.
- Build relationships with customers, government bodies, regulators, industry partners and strategic accounts.
- Grow Nominet’s presence with global and regional stakeholders including ICANN and CENTR.
- Develop dashboards, KPIs, ROI reporting and insight-led performance improvements.
- Manage the marketing budget and agency/supplier relationships.
- Lead, coach and develop a high-performing marketing team.
- Contribute to strategic decision-making as part of the Extended Leadership Team.
- CIM qualification or equivalent professional marketing accreditation.
- Proven senior marketing leadership experience within a digital services, regulated, B2B or data-led environment.
- Experience working in a TLD registry, domains business, or comparable statutory / membership / professional registry environment strongly preferred.
- Strong background in brand, digital marketing, customer segmentation and integrated campaigns.
- Demonstrable success driving revenue growth, product adoption and customer engagement.
- Strong analytical capability with expertise in CRM, web analytics, insight-led marketing and optimisation.
- Excellent communication, stakeholder management and leadership skills.
- Strategic thinker with strong commercial acumen and a customer-centric mindset.
- Knowledge of UK public sector frameworks, procurement and digital accessibility standards.
- Experience of the articulation of pricing strategy and product marketing for data or digital service products.
- Being Human - Demonstrates empathy, authenticity and ethical behaviour, fostering trust, respect and inclusivity.
- Enabler - Creates an environment where others can thrive through support, opportunity and development.
- Visionary - Brings strategic thinking and inspires others with a clear view of the future.
- Goal Oriented - Sets clear goals, drives accountability and delivers results aligned to strategy.
- Models the way - Leads by example and consistently reflects Nominet’s values.
- We Make Things Happen
- We Pull Together
- We Bring A Positive Mindset
- We Keep It Simple
Our people make things happen, but our values are our compass as a company, guiding our day-to-day work and building our culture. They reflect that we're strongest when we're proactive and pull together, while underlining the importance of a "glass half full" mindset and aiming to keep things simple for success.
- Early Finish Friday – 34-hour working week with full-time pay (finish at midday on Friday)
- 30 days annual leave plus bank holidays, with the option to buy an additional 5 days
- Bupa private healthcare + Employee Assistance Programme
- Pension scheme matched to 7%
- Electric vehicle scheme with on-site charging points
- Rewards platform with discounts at hundreds of retailers and restaurants
- Medicash discounts on routine healthcare including optical and dental
- Company and individual performance-based annual bonus
We're passionate about creating a workplace where every individual is valued, respected, and empowered. Somewhere we can benefit from all forms of diversity and discover the true value in our differences. If there are any adjustments we could make to the recruitment and selection process to support you, please let us know.
Nominet is committed to the safeguarding and welfare of the internet and expects all employees and volunteers to share this commitment by participating in the relevant security and screening processes. All roles working for Nominet will be subject to a Baseline Personnel Security Standard (BPSS) check. Some roles, due to the nature of their work, will require additional security clearance.
Please note Nominet is unable to provide visa, sponsorship or relocation support for this position.
