Head of crm Work, Jobs in Urmston, Gtm (with Salaries)

Head of CRM
Grace Media —Manchester
- £50,000 a year
- Full-time
- Hybrid work
- Analysis skills
- Presentation skills
- Machine learning
Quick apply
5d
Head of Customer Experience
English Speaking Board (International) Ltd. —Ormskirk
- £45,000 - £57,000 a year
- Full-time
- Hybrid work
- Management
- Customer service
- English
- Work from home
- Sick pay
Quick apply
Head of CRM, Loyalty and Retention
The Protein Works™ —Liverpool
- Full-time
- Presentation skills
- Work from home
- Employee discount
Quick apply
Head of Gaming Growth
Betfred —Manchester
- Full-time
- Analysis skills
- Leadership
- Marketing
- Employee assistance programme
Quick apply
Head of Operational Delivery
Pennington Choices Ltd —Warrington
- £60,000 - £70,000 a year
- Full-time
- Hybrid work
- Administrative experience
- Organisational skills
- Communication skills
- Health & wellbeing programme
- Annual leave
Head of Digital Activation
Dechra Pharmaceuticals PLC —Northwich
- £85,000 - £92,000 a year
- Analysis skills
- Travel
- Employee assistance programme
7d
CRM Manager
Hakim Group —Darwen
- £35,000 - £55,000 a year
- Full-time
- Leadership
Head of People
MCR Property Group Ltd —Manchester
- £70,000 - £80,000 a year
- Human resources
- Business
- Leadership
Quick apply
Head of Account Management
Close Brothers —Sale
- Full-time
- Hybrid work
- CRM software
- Management
- Salesforce
Head of Lettings
Intus lettings —Salford
- £40,000 - £50,000 a year
- Full-time
- Continuous improvement
- Travel
- Organisational skills
- Free parking
Quick apply
14d
Head of Regional Marketing (EMEA)
LGC Group —Bury
- Full-time
- Hybrid work
- Marketing
- English
- No degree
Quick apply
Head of Content
Arne Clo Ltd —Warrington
- Management
- Employee assistance programme
- Employee discount
Quick apply
Head of Development - Salesforce
Radius Limited —Crewe
- Full-time
- Salesforce
- Agile
- Café
- Employee assistance programme
Quick apply
Head of Merchant Support
Total Processing Ltd —Manchester
- Hybrid work
- Salesforce
- IT
- Financial services
- Annual leave
Quick apply
6d
Head of Digital
Hakim Group —Darwen
- Full-time
- Hybrid work
- IT
- Leadership
- Communication skills
- Free parking
- Employee discount
6d
Head of Group Commercial & Procurement
Club L London —Manchester
- Marketing
- Negotiation
- Annual leave
- Employee discount
Quick apply
6d
Head of Service Sales - Global Marine & Navy
Johnson Controls —Manchester
- Full-time
- Sales
- Salesforce
7d
Head of Creative
Nadine Merabi —Manchester
- Hybrid work
- Organisational skills
- Leadership
Quick apply
Head of Performance Marketing
OnBuy —Manchester
- £100,000 - £130,000 a year
- Remote
- Leadership
- Annual leave
- Employee assistance programme
Quick apply
CRM Manager
Debenhams Group —Manchester
- Full-time
- Analysis skills
Quick apply
4d

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Head of CRM

Grace Media -
Manchester

Quick apply

Job details

Full-time
£50,000 a year
5 days ago

Qualifications

Email marketing
Analysis skills
Presentation skills
Machine learning
Customer support
AI
Leadership
Communication skills

Full job description

Grace Media is an innovative and exciting gaming operator, and we are looking for a vibrant CRM professional ready to take the next step in their career. Come and join the team in our Manchester office, based in Ancoats.

As Head of CRM, you will own the full customer lifecycle across both casino and sportsbook products, from acquisition through to retention, reactivation, and responsible engagement. You will manage and develop the CRM department, driving optimisation of player retention, promotions, and communications across all channels.

You will be a key strategic voice in the business, working cross-functionally with Product, Analytics, and Customer Support to ensure we deliver the best possible player experience and maximise lifetime value, all within a compliant and responsible gambling framework.

The ideal candidate will combine deep iGaming CRM expertise with a modern, data-driven approach, be comfortable with AI-assisted personalisation, predictive segmentation, and continuous testing, as well as having a genuine commitment to safer gambling principles.

Responsibilities

Strategy & Execution

Design and execute a full CRM flow to maximise player lifetime value across both casino and sportsbook products. Segment the database to control promo spend and increase ROI, as well as increasing product cross-sell within the rules and regulations of the UKGC. Ensure at all times that all player communications and onsite messaging are compliant and follow all best practices.

The focus of this role will be UK-targeted, with a view to expand into international and other regulated territories in the future.

AI, Personalisation & Innovation

Champion the use of AI-driven tools and automation to deliver personalised, dynamic customer journeys at scale. Additionally, harness AI to automate and improve all areas of the role, including reporting, onsite design, and player messaging.

Collaborate with other departments, including Product, Analytics, and Customer Support, to ensure that the product being delivered by the company is best in class and is moving forward to continue to drive gameplay on the network.

Team Leadership & Collaboration

Lead, mentor, and scale the CRM team to perform at their highest ability, as well as nurture the team to grow and develop into the next generation of leaders within the department.

Liaise with third-party providers to ensure that products that we are receiving are up-to-date and the best that these third parties have to offer. Keep the department at the forefront of technology and what is available on the market, and help drive such possibilities internally.

Analytics & ROI

Monitor and report on key metrics including ARPU, churn rate, ROI, and bonus cost percentages. Run continuous testing frameworks for subject lines, creative assets, incentives, and send times.

Experience and Skills

Proven experience in a CRM role within iGaming, with a strong track record across both casino and sportsbook.
Experience using AI-powered personalisation, predictive segmentation, or machine learning to improve CRM performance and player engagement.
Strong working knowledge of UKGC regulations and responsible gambling requirements, particularly in relation to CRM, promotions, and player communications.
Hands-on experience using CRM, email marketing, and campaign management platforms, with the ability to quickly adapt to new systems and internal tools.
Strong analytical skills, with the ability to work with large datasets, interpret performance trends, and use insight to drive decision-making.
Solid understanding of player retention strategies, lifecycle marketing, bonus mechanics, and promotional planning.
Proven experience planning and executing multi-channel marketing campaigns across email, SMS, push, onsite, and other CRM channels.
Strong communication skills, with experience presenting CRM strategy, campaign performance, and recommendations to senior stakeholders.
Confident leading and developing a team, with experience delegating work, coaching team members, and managing performance against KPIs.

Quick apply

Refine Your Search

head of crm jobs in urmston, gtm

Head of CRM

Head of Customer Experience

Head of CRM, Loyalty and Retention

Head of Gaming Growth

Head of Operational Delivery

Head of Digital Activation

CRM Manager

Head of People

Head of Account Management

Head of Lettings

Head of Regional Marketing (EMEA)

Head of Content

Head of Development - Salesforce

Head of Merchant Support

Head of Digital

Head of Group Commercial & Procurement

Head of Service Sales - Global Marine & Navy

Head of Creative

Head of Performance Marketing

CRM Manager

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