Social Media and AI Content Creator
- Reports to: Marketing Manager (Head of Digital in the interim)
- Location: On-site at Pembroke Dock HQ (SA72 4RW) with hybrid flexibility
- Hours: 40 hours per week, Monday to Friday
- Salary: £28,000 to £32,000 per annum
About Genpower:
We are the exclusive UK and Ireland distributor for Hyundai Power Products and a global distributor for JCB Tools and power products. Alongside these leading brands, our portfolio includes P1 Power Equipment, Evopower, Gardentek and BE Pressure.
Established as a family-run business in 2006, we have grown into a leading distributor within the power equipment sector. We operate from our headquarters in Pembroke Dock and our 100,000 sq ft distribution centre in Newport, supporting customers across the UK and internationally.
Having surpassed £50m in turnover, we are continuing our ambitious growth journey towards £100m. We supply an extensive approved dealer network while also reaching consumers directly through our own Shopify stores, Amazon, eBay and other leading marketplaces.
The role:
We are looking for a multi-skilled creator, not a single-discipline specialist.
One person, fluent in AI, can now produce what used to take a video editor, a designer, a copywriter and a social executive. That is the role. You will shoot, edit, design, write and publish across our brands and use AI tooling to turn one filming session into a month of assets: shorts, ads, product page clips, social posts and email creative.
You will work alongside our live stream host and content coordinator and report into the Marketing Manager.
What you will be doing:
- Plan and produce content across TikTok, Instagram, YouTube, Facebook and LinkedIn for our brand portfolio
- Shoot and edit video: product demos, comparisons, how-to content, behind the scenes, trend-led short form
- Use AI tools throughout: scripting, editing, auto-clipping long-form into shorts, subtitles, voiceover, image generation, background removal, upscaling and repurposing
- Turn live streams into libraries of short-form content, product page video and paid social creative
- Design static assets for social, email, website and marketplace listings
- Write copy that suits each platform and holds our brand voice
- Own the content calendar, keep it full and keep it built around products we actually need to sell
- Monitor comments and messages and feed customer questions back into content and into the wider team
- Track what performs, report on it and change what you make based on the numbers
- Support paid social with creative built for testing, in volume
What we are looking for.
Essential:
- A portfolio of content you have made yourself. Video, design, social, or all three. This matters more than your CV
- Confident behind a camera and comfortable in front of one where the content calls for it
- Strong video editing: Premiere Pro, DaVinci Resolve, CapCut or similar
- Practical, daily use of AI content tools. Tell us which ones and what you make with them
- Design ability: Adobe Creative Cloud, Figma, Canva or equivalent
- Sharp short-form copywriting
- Organised and self-driven. You will own the calendar and hit the dates
- Current on platform trends, formats and algorithm behaviour and able to move quickly on them
Desirable:
- Experience creating content for a product brand, retailer or marketplace
- Live streaming experience: TikTok Live, YouTube Live or eBay Live
- Interest in tools, garden machinery, construction, trade or DIY
- Photography and product styling
- Paid social creative experience
- Full driving licence valid in the UK, for filming on location
What is in it for you:
- Competitive salary with performance-related bonus
- Private healthcare
- Perkbox membership and staff discount across all our brands
- Employer contribution pension scheme
- Increasing holiday allowance with length of service
- Hybrid working
- Kit, budget and access to the AI tools you need
- Two globally recognised brands in Hyundai and JCB, a six-brand portfolio and freedom to make content properly
How to apply:
Send your CV, a cover letter and your portfolio or social handles. Show us work you are proud of.
We are committed to providing an inclusive recruitment process. If you require any adjustments during the application or interview process, please let us know and we will work with you to support your needs.
Interview process:
We will ask for a short practical task: pick a product from one of our brands, make a 30 to 60 second piece of social content for it and tell us which AI tools you used and where. We are not looking for a finished advert. We want to see your style, your speed and your method.
Pay: £28,000.00-£32,000.00 per year
Benefits:
- Employee discount
- Free parking
- On-site parking
- Private dental insurance
- Private medical insurance
Work Location: Hybrid remote in Pembroke SA72 4RW
