Job Summary
We are looking for a creative, driven and commercially-minded Media & Communications Manager to help grow the Vagabond Pilates brand across digital platforms, studio marketing, retreats, online and Clinical Pilates. As a new and fast-growing wellness brand, this is a varied role suited to someone who is passionate about branding, wellness, storytelling and community-building, and understands how to turn audience engagement into meaningful growth and bookings.
Reporting directly into the founders, the successful candidate will lead marketing campaigns, social media, content creation, website management, client communications and founder brand development, while helping expand awareness of our Online Pilates, Clinical Pilates and Vagabond retreat offerings. You will play a key role in shaping the voice, visibility and growth of the brand as we continue to expand.
Brand & Marketing
- Lead the growth and visibility of the Vagabond Pilates brand across all channels
- Plan and execute marketing campaigns to increase bookings, retention and brand awareness
- Maintain consistent brand messaging, tone and visual identity
- Lead paid and organic advertising initiatives
Social Media & Content Creation
- Manage day-to-day social media activity across platforms
- Create engaging content including reels, stories, photography, video and written copy
- Plan and schedule content calendars aligned with launches, events and campaigns
- Monitor trends, engagement and audience growth opportunities
- Manage community engagement including comments, messages and online reviews
Website & Digital Communications
- Update and maintain the company website
- Lead SEO and online visibility
- Create and manage email marketing campaigns and newsletters
- Track analytics and report on campaign and platform performance against agreed KPIs
- Assist with the launch and management of the online pilates offering
Brand Growth
- Support the development and promotion of the Clinical, Corporate and Online Pilates offering
- Manage outreach to local businesses, health professionals and referral partners
- Help build awareness and educate audiences on the benefits of Pilates
Retreats & Events
- Lead marketing and communications for retreats, workshops and events
- Lead retreat promotion and customer communications
- Help create aspirational campaign content to drive retreat bookings
Founder Brand Development
- Support the growth and visibility of the founders’ personal brands linking back to Vagabond
- Assist with content creation, partnerships, PR opportunities and collaborations
- Help position the founders as leaders within the wellness and Pilates space
Client Experience & Community
- Gather and manage client feedback, reviews and testimonials
- Monitor class booking numbers
- Support client retention and engagement initiatives
- Continue to build on the strong and connected studio community
General
- Work collaboratively with the wider team across studio operations to deliver growth initiatives
- Identify and shape creative projects and brand opportunities as the business continues to expand
- Stay up to date with social media, wellness and marketing trends
Skills & Experience
- Strong understanding of social media, digital marketing and brand building
- Demonstrable prior experience in marketing, community management or a similar role.
- Excellent written and verbal communication skills
- Confident creating engaging content across Instagram, TikTok and other digital platforms
- Strong organisational skills with the ability to manage multiple projects and deadlines
- Creative eye for aesthetics, storytelling and brand consistency
- Ability to work independently and proactively within a fast-growing business
- Strong interpersonal skills and confidence communicating with clients, partners and the wider team
- High levels of IT literacy across multiple platforms
- Commercial awareness and understanding of how marketing drives bookings and growth
Desirable Skills
- Experience within wellness, fitness, hospitality or lifestyle brands
- Photography and videography skills
- Experience with Meta Ads and paid social campaigns
- Knowledge of SEO, analytics and reporting tools
- Experience with CRM or email marketing platforms
- PR, outreach or partnership experience
- Experience supporting events, retreats or community-led brands
Personal Attributes
- Creative, ambitious and highly motivated
- Positive, collaborative and adaptable
- Passionate about wellness, movement and community
- Solutions-focused with a strong attention to detail
- Excited by the opportunity to grow with a new and fast-growing brand
Pay: £30,000.00-£45,000.00 per year
Work Location: Hybrid remote in Lytchett Matravers BH16 6ER
