An exciting role within the Tiffany Ecommerce team, the Ecommerce Lead – Merchandising will be responsible of managing our Ecommerce Websites to maximise conversion and retention online in the UK and across continental Europe. This position will oversee product merchandising projects and site functionality to ensure that the Tiffany customer has the best possible experience when shopping online. The Ecommerce Lead - Merchandising will be responsible of the line management and development of an Ecommerce Assistant. The Ecommerce Lead- Merchandising is a decisive team player that locally builds a climate of service excellence by maximizing the performance of their area.
The Ecommerce Merchandising Lead will exhibit skills in the following competencies:
- Credibility: Demonstrates character, displays professionalism, models agility.
- Expertise & Judgment: Demonstrates expertise and business acumen, applies judgment, takes calculated risks.
- Strategy & Innovation: Thinks strategically, inspires creativity, plans and organizes.
- Partnership: Collaborates productively, cultivates and manages talent, communicates with impact.
- Execution: Strives for excellence, delivers results, and measures outcomes.
Key Accountabilities:
Digital Merchandising:
- Overseeing and executing Digital Merchandising strategies across 9 key UK and EU websites, ensuring product categories are appropriately populated and merchandised to drive sales.
- Managing new product uploads, category build, product detail maintenance and promotional activities.
- Selecting collections and products to be promoted on seasonal gift guides and taking a leading role in all merchandising projects.
- Owning the development, rollout and optimization of key website feature: Backorders, Pre-launches, Find in store set up to drive sales and client’s engagement.
Review and update online stock and delivering feedback to merchandising/replenishment Teams to maximise product allocations.
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Onsite Search, Product Recommendation and site functionality
- Be fully responsible for Managing Onsite Search for our region and optimise results for the German Market. (Demonstrated full professional fluency in German, both written and spoken, for business communications is required).
- Be fully responsible for the management of Product Recommendation on 9 sites. Including testing, setting up optimisations and reporting.
- Managing delivery options, engraving offering, checkout messaging and collaborate with the warehouses on any new service launches.
- Monitoring site functionality daily and reporting issues to the relevant departments and IT.
- Supporting the NY team with site functionality road map and projects, including new sites launch UAT, feature validations and onsite launch.
Tracking, Reporting and Forecasting
- Provide a comprehensive and flexible reporting function for the Ecommerce Director and the wider business.
- Identify and agree strategic KPIs with the Ecommerce Director and ensure that all ecommerce activity is thoroughly and accurately tracked and reported on in a timely manner to make use of roll out opportunities and efficiencies.
- Contribute fully to the departmental reporting output including but not limited to the weekly and monthly summary, quarterly reviews and annual roundups, providing regular reporting and insight to senior management and market specific teams across the region.
- Produce tactical analysis on an ‘as and when required’ basis.
- Deliver insights and actionable outputs utilising google analytics and internal Tiffany systems.
- Contribute to the wider departmental forecasting and planning outputs to identify area of opportunities and risks.
- Constantly look for new opportunities and regularly make suggestions to the Ecommerce Director as to how things can be improved.
Contacts
- Work closely with other Tiffany & Co. departments - especially Marketing and Ecommerce teams in NY, European market heads, Regional Merchandising teams and the Distribution Centre - to ensure that ecommerce activity is delivered in line with set processes and procedures, and in accordance with regional strategies, goals and objectives.
- Work closely with external agencies to deliver initiatives and activity within the timeframes specified and ensure that the Tiffany & Co. work ethic, brand values and mission are upheld at all times.
- Work well on own initiative but also be a fully committed team player and engender respect and support from other members of the global business.
- Contribute to the overall mission of the department.
Expertise
- Maintain a high level of knowledge of ecommerce, digital and analytics related activity and be aware of industry developments and innovations.
Be acutely aware of competitor activity and always poised to capitalise on opportunity.
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Fiscal
- Achieve or exceed the Ecommerce annual profit plan.
- Contribute fully to the planning process for annual promotional budgets.
Manage all promotional activity within the agreed budgetary parameters.
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Management
Supervising and training an Ecommerce Assistant, overseeing daily workflows, coaching for growth, and delegating ownership of merchandising features and operations.
Required Qualifications
- 3-5 years’ experience in a result driven multi-channel ecommerce environment.
- Relevant degree and/or professional qualification.
- Additional language/bilingual a plus
- Experience of managing budgets, promotional spending and external suppliers/partners.
- Strong communication and project management skills.
- Strong knowledge of ecommerce disciplines and channels.
- Strong knowledge of all digital marketing disciplines, channels and platforms.
- Strong understanding of all online KPIs controlling performance and ROI.
- Strong analytical skills with strong knowledge of MS Office applications.
- Self-starter with a high degree of initiative.
- Team player.
- Ability to multitask and prioritise.
- Great attention to detail and highly organised
- Experience of using analytical tools e.g. Google Analytics.
- Experience of using content management systems, either proprietary or bought in.
Commercially minded and extremely driven.
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Preferred Qualification
- Working knowledge of HTML.
- Experience of overseas markets including Italy, Germany, France, Spain, Austria, Belgium, Netherlands, Ireland.
Previous People Management Experience.
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Tiffany & Co. is formed from many facets - talented people who make our community stronger with their creativity, perspective, and lived experience. This is why diversity, equity, inclusion, and belonging (DEIB) are at the core of our business and our culture. We’re committed to creating a more inclusive jewelry industry that empowers people of all backgrounds to shine and evolve to new heights.
We believe reaching your full potential requires a solid foundation, and your well-being is a central pillar. Tiffany employees are eligible for comprehensive benefits, including global benefits like adoption and surrogacy assistance, and parental leave, as well as programs that support mental, emotional, physical, and financial well-being. We also offer competitive pay, medical, dental, and eyecare, pension plans, paid time off, alongside other meaningful employee offerings.
