Welcome to Learning Resources, where learning is where we play. Learning Resources Ltd., founded in Kings Lynn in 1994 to support the European, Middle Eastern, African, and Indian markets, is part of Learning Resources® Inc., a US‑based, family-owned company that has been helping parents and teachers inspire generations of amazing kids since 1984.
From ABCs and 123s to fine motor development and STEM exploration, our educational toys give children the building blocks they need to thrive and to develop a lifelong love of learning.
We’re committed to the personal and professional growth of our employees, fostering a diverse and creative culture supported by a competitive benefits package. We’re proud to be accredited as a Great Place to Work.
Come and join our award‑winning team today!
Your Mission:
As an Amazon Growth Lead, your primary goal is to drive incremental revenue growth and expand our brand’s presence within your territories. You will achieve this by crafting compelling, high-converting copy that maximises search visibility, creating strategic promotional campaigns, and executing new product launches creating our future bestsellers. Using data-driven insights, you will continuously optimise our performance, identify the next big opportunities, and with the support of our Amazon Manager and Head of Department elevate our brand to the next level on Amazon.
What You’ll Do:
- Drive Sales Growth: Develop and execute data-backed strategies to accelerate revenue growth across Amazon marketplaces.
- Amazon SEO, GEO & Content Optimisation: Write engaging, keyword-optimised product listings, leveraging GEO-informed insights, and collaborate with the marketing team to create eye-catching Enhanced Brand Content that improves organic search rankings, regional relevance, and conversion rates.
- Product Launches: Provide initial New Product forecasts, collaborate with our Marketing team on go-to-market strategies for new product launches, executing these plans on Amazon, which includes raising initial stock orders and ensuring they gain traction and become future bestsellers.
- Promotional Strategy & Execution: Strategize and implement high-impact promotions during Amazon Tier 1 events such as Prime Day and Black Friday to maximise visibility and sales.
- Data-Driven Decision Making: Analyse performance data metrics, customer behaviour, and competitor trends to identify untapped opportunities and refine strategies.
- Advertising Collaboration: Work closely with our in-house Advertising Manager to maximise product visibility and campaign effectiveness.
- Competitor & Market Analysis: Stay ahead of industry trends, monitor competitors, and leverage insights to enhance our positioning.
- Amazon Trends & Vendor Landscape Monitoring: Stay informed on the latest Amazon updates, industry trends, and vendor policies to identify opportunities and ensure the business stays at the forefront of new developments.
- Cross-Functional Collaboration: Partner with Demand Planning, Amazon Operations, Marketing and Sales teams to ensure optimal inventory availability, effective promotional alignment, strategic product positioning to maximise sales and shopper engagement.
- Amazon Account Health: Proactively address ad-hoc issues, manage case resolutions, and collaborate with the Amazon Manager to minimise sales disruptions and maintain a strong account standing.
What Success Looks Like in This Role:
- Organic search visibility and rankings improve, leading to increased traffic and conversions.
- Priority product launches become bestsellers within the first 12 months.
- Promotional campaigns consistently deliver strong sales lifts without sacrificing profitability.
- Data-driven insights lead to innovative growth strategies that outperform competitors.
- Customer reviews, ratings, and engagement metrics steadily improve, strengthening brand trust and loyalty.
- Sales growth outperforms the category and exceeds internal goals.
Who You Are:
- A strategic thinker who thrives on data-driven decision-making.
- A creative copywriter with a deep understanding of Amazon’s algorithm and conversion triggers (no prior experience needed, this can be developed).
- A results-oriented individual who understands the levers that drive Amazon growth.
- A self-starter with a relentless drive to outperform competitors and capture market share.
- Comfortable working in a fast-paced, dynamic environment where testing and learning are key to success.
Job Types: Full-time, Permanent
Benefits:
- Company pension
- Employee discount
- Free parking
- On-site parking
Work Location: Hybrid remote in King's Lynn PE30 2HZ
