Senior product marketing manager Work, Jobs in Whalebone (with Salaries)

Global Marketing Senior Director – Engagement and Activation
Boston Consulting Group —London
- Full-time
- Analysis skills
- Product management
- Agile
Senior Associate Director, Sr Product Marketing Development Manager
Janus Henderson —London
- Hybrid work
- Microsoft Powerpoint
- Microsoft Word
- Sales
Senior Integrated Campaigns Manager, FinTech & Capital Markets - London - Up to £90k
Adaptive Financial Consulting —London
- Up to £90,000 a year
- Hybrid work
- Communication skills
- Marketing
- Employee assistance programme
- Life insurance
Quick apply
11d
Senior Product Marketing Manager
TeamViewer Germany GmbH —London
- Hybrid work
- Sales
- English
- IT
- Employee discount
Quick apply
Head of Marketing
1st Formations —London
- £85,000 - £110,000 a year
- Full-time
- Hybrid work
Senior Product Go-To-Market (GTM) Manager
3E —London
- £90,000 - £105,000 a year
- Full-time
- Remote
- Sales
- Analysis skills
- Project management
Quick apply
2d
Lead product marketing manager
SECCL —London
- £80,000 - £90,000 a year
- Full-time
- Hybrid work
- Sales
- Employee discount
Senior Brand and Content Manager (m/f/d)
Hilo By Aktiia —London
- Full-time
- Remote
- Project management
- Travel
- AI
Quick apply
Senior Product Marketing Manager
Unmind —London
- Full-time
- Hybrid work
- Communication skills
- Marketing
1d
Senior Director of Growth
VEED.IO —London
- £126,400 - £158,000 a year
- Day shift
- Sales
- APIs
- Communication skills
- Annual leave
- Gym membership
Senior Solution Marketing Manager - Market Activation & Intelligence
Telus Health —London
- Remote
- English
- IT
- Marketing
- Annual leave
- Employee assistance programme
10d
Senior Product Marketing Manager
Kraken —London
- Full-time
- Hybrid work
- Product management
- Marketing
Quick apply
Senior Product Marketing Manager
Blink - The Employee App —London
- Full-time
- Hybrid work
- Marketing
Quick apply
Senior Product Marketing Manager
Clarivate —London
- Full-time
- Hybrid work
- Marketing
- Bachelor's degree
- In-person
2d
Senior Product Marketing Manager (f/m/d)
Upvest —London
- Full-time
- Remote
- Sales
- APIs
- AI
- Annual leave
Senior Product Marketing Manager
GoCardless —London
- £89,040 - £133,560 a year
Sr. Manager, MarTech
Yum! Brands —London
- £63,600 - £80,000 a year
- Analysis skills
- Project management
- Organisational skills
Senior Product Marketing Manager - B2C
Ledger —London
- Full-time
- Hybrid work
- Project management
- Communication skills
- Marketing
- Work from home
- Life insurance
Quick apply
Senior Product Marketing Manager
Jamf —London
- Remote
- Project management
- Presentation skills
- IT
1d
Senior Product Marketing Manager
Experian —London
- Full-time
- Hybrid work
- Annual leave
Quick apply

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Global Marketing Senior Director – Engagement and Activation

Boston Consulting Group -
London

Apply Now

Job details

Full-time

Qualifications

Salesforce Marketing Cloud
Analysis skills
Product management
Scrum
Agile
Martech
HubSpot
Google Ads
Communication skills
Marketo
Marketing

Full job description

Locations: Lisbon | London

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

The world's most influential executives are harder to reach — and harder to impress — than ever before. Audiences are saturated with content, and the firms that win attention and build lasting relationships are those that show up with consistency, relevance, and genuine value at every touchpoint. BCG has earned its position as one of the world's most respected and recognizable brands in part through the quality of the ideas we contribute. But competitive advantage increasingly depends on how that thinking is activated in the market — and how seamlessly every interaction reinforces BCG's value to the people who matter most.

As Digital Marketing & Customer Engagement Senior Director, you will own the strategy, execution, and technology that determines how BCG reaches, engages, and converts its most important audiences across the full marketing funnel. This is a senior platform leadership role spanning a number of channels and platforms — with direct accountability for the teams, tools, and commercial outcomes.

You will set the vision for how BCG's ecosystem of online touchpoints works as an integrated whole — ensuring every interaction is purposeful, personalized, and measurably effective.

Your responsibilities will include:

Own BCG's integrated digital engagement strategy across the full portfolio of target audiences

Serve as one of the internal authorities on end-to-end content activation and audience-oriented channel strategy — from first impression through to commercial result

Define and govern the continuous improvement of touchpoints across key channels, optimizing reach and conversion at every funnel stage

Own continuous evolution of channels to ensure best value and impact reached; drive lifecycle thinking for increasing engagement

Drive the design of dynamic and engaging web experiences for peak activation moments (campaigns, flagship publications, events), working closely with web and product teams to maximize awareness and engagement at key funnel stages

Establish experience design standards and journey governance frameworks that give editorial, campaign, and regional teams a clear playbook for building high-quality digital experiences

Steer Product Owners and engineering teams in the development and optimization of activation-layer technologies, balancing speed of execution with technical quality and scalability

Proactively identify opportunities to leverage AI and automation to increase the efficiency and personalization of BCG's engagement programs at scale

Maintain a clear view of the martech landscape, evaluating emerging tools and recommending investments that will strengthen BCG's capabilities

YOU’RE GOOD AT

Thinking in full-funnel terms — connecting awareness, engagement, and conversion into a coherent strategy rather than a collection of channel tactics

Designing audience-first activation strategies that deliver measurable commercial outcomes, not just engagement metrics

Building and running high-performing channel programs — with genuine hands-on craft in at least two specific disciplines

Translating data and analytics into actionable insight — using performance signals to continuously improve audience targeting, journey design, and channel mix

Leading the selection, integration, and optimization of marketing technology platforms — and holding vendors accountable for results

Aligning stakeholders around a shared engagement vision and holding the line on quality and strategic focus under competing priorities

Engaging senior marketing stakeholders and translating their needs — however ambiguous — into clear, actionable requirements for functional and engineering teams

Coordinating multiple teams toward shared goals while navigating complex organizational structures and dependencies

Balancing assertiveness and empathy to influence across a variety of backgrounds and seniority levels

Fostering a high-performing, psychologically safe team culture rooted in continuous learning, accountability, and development

What You'll Bring

15+ years of experience in digital marketing, across multiple activation channels with 5+ years in a senior leadership role
Proven track record driving measurable engagement and conversion outcomes through integrated, multi-channel activation
Strong analytical proficiency and experience overseeing full-funnel measurement — including attribution modeling, funnel KPI definition, and executive-level reporting; familiarity with tools such as Marketo, Google Ads, LinkedIn Campaign Manager, Demandbase, HubSpot, or Salesforce Marketing Cloud
Strong proficiency with tools such as Marketo, Google Ads, HubSpot, cVent (or equivalent platforms)
Product management experience, preferably in marketing technology
Deep channel expertise in at least two of: paid media (programmatic, SEM, social paid), email/lifecycle marketing, journey design and strategy, or event marketing technology
Experience in global, matrixed organizations (experience in professional services/consulting preferred)
Experience building, managing, and developing high-performing specialist teams across functional and technical domains
Exceptional written and verbal communication skills, with the ability to influence senior stakeholders and present complex insights with clarity
Agile/scrum experience preferred

Who You'll Work With

Global Chief Marketing Officer and broader Marketing & Communications Leaders, Global Digital Marketing Executive Director, Global External Relations & Events Executive Director and team, Global Campaigns Senior Directors and team, Marketing Technical Area Lead, Global Marketing Data & Analytics Lead and team, other Leads and teams within Digital Marketing and IT.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

Apply Now

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senior product marketing manager jobs in whalebone

Global Marketing Senior Director – Engagement and Activation

Senior Associate Director, Sr Product Marketing Development Manager

Senior Integrated Campaigns Manager, FinTech & Capital Markets - London - Up to £90k

Senior Product Marketing Manager

Head of Marketing

Senior Product Go-To-Market (GTM) Manager

Lead product marketing manager

Senior Brand and Content Manager (m/f/d)

Senior Product Marketing Manager

Senior Director of Growth

Senior Solution Marketing Manager - Market Activation & Intelligence

Senior Product Marketing Manager

Senior Product Marketing Manager

Senior Product Marketing Manager

Senior Product Marketing Manager (f/m/d)

Senior Product Marketing Manager

Sr. Manager, MarTech

Senior Product Marketing Manager - B2C

Senior Product Marketing Manager

Senior Product Marketing Manager

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