THE EXCITING OPPORTUNITY
We opened the first 5* Hotel in Liverpool; The Municipal Hotel & Spa MGallery in May 2023 and have reset the clock within this historic building, bringing it back to life. Our Heartists® aspire to create memorable, heartfelt moments for all life enjoyers to experience unique stories from the past but also to immerse themselves into our hospitality, creating their own astonishing tales of MGallery magical moments. We boast 179 stunning bedrooms set in a remarkable and inspiring landmark of the city. Time is of essence and at the heart of The Municipal’s story. The iconic clock tower and bells giving the tempo to a timeless melody. Various restaurants, bars and a state-of-the-art spa sanctuary experience, will offer everyone the place to have the time of their lives, pause the clock and embark upon their own magical journey with MGallery.
Our hotel is home to unforgettable high-profile VIP functions, the host to luxury affiliations, leisure and events, stylish private dinners and professional conferences. We are now seeking a passionate and driven Luxury MICE Sales Manager to join our Commercial Team, reporting to the Commercial Director of Sales and Marketing.
The Luxury MICE Sales Manager is responsible for driving revenue growth across MICE (Meetings, Incentives, Conferences, and Events). This role supports the commercial strategy by proactively generating business, building strong client and relationships and maximising opportunities across rooms, meetings and food & beverage outlets.
Working closely with the Commercial Director, Revenue, Marketing, and Operations, the Luxury MICE Sales Manager ensures alignment with business objectives, delivering both top-line revenue and profitable growth.
MGallery – Boutique hotels with one-of-a-kind designs (accor.com)
A DAY IN THE LIFE OF A LUXURY MICE SALES MANAGER AT THE MUNICIPAL HOTEL & SPA MGALLERY
If you thrive on building relationships, spotting opportunities and turning conversations into exceptional events, this role is for you. You'll be responsible for driving growth across our Meetings, Incentives, Conferences & Events (MICE) business, helping position our venues as the go-to destination for unforgettable experiences.
THE ROLE
1. Driving MICE Growth
You'll be at the forefront of growing our MICE business, identifying opportunities, winning new clients, and creating lasting partnerships.
Key responsibilities include:
- Developing and delivering targeted sales plans that drive MICE revenue growth and achieve budgeted targets.
- Identifying, securing and converting new business opportunities across meetings, conferences, residential events and exclusive-use experiences.
- Building and nurturing a portfolio of key accounts, agents and local partners who influence and drive MICE business.
- Raising awareness and demand for our meeting and event spaces through proactive outreach and relationship building.
- Managing and converting enquiries, RFPs and leads into confirmed business.
- Conducting site visits, presentations, and commercial negotiations that showcase our venues and secure bookings.
- Maximising revenue from every event through strategic upselling of F&B, meeting packages, accommodation and additional services.
- Developing strong relationships with event planners, corporate bookers and agency partners to encourage repeat business.
- Representing the business at relevant trade shows, networking events and industry showcases to support continued segment growth.
2. Delivering Results
You'll use data, insights and a proactive sales approach to consistently achieve and exceed targets.
You'll be responsible for:
- Delivering agreed sales targets, KPIs, and revenue objectives.
- Maintaining accurate sales activity records, forecasts and pipeline management.
- Monitoring conversion rates and identifying opportunities to improve performance.
- Providing regular sales updates, market intelligence and business insights to the leadership team.
3. Working as One Team
Success comes through collaboration and you'll work closely with colleagues across the business to deliver exceptional client experiences.
This includes:
- Partnering with Revenue Management to optimise pricing strategies and maximise total revenue opportunities.
- Collaborating with Event Planning and Operations teams to ensure flawless event delivery and outstanding guest satisfaction.
WHAT SUCCESS LOOKS LIKE
You'll be measured against a number of key performance indicators, including:
- Growth in MICE revenue.
- F&B & Group revenue generated through exclusive-use and residential meetings & events business.
- Conversion rates from enquiries and RFPs.
- Sales pipeline development and account production.
- Customer retention, repeat bookings and account growth.
WHAT YOU'LL BRING
Qualifications & Experience
- Bachelor's degree in Business, Hospitality, Sales, or a related field (preferred)/Or relevant experience.
- 1+ years' experience in hotel proactive sales, MICE, or a similar commercial role essential.
- A proven ability to generate demand and convert opportunities into revenue.
- Strong knowledge of the local market and competitive landscape.
- Experience driving F&B sales or event-related revenue is highly desirable.
- Experience working with international hotel brands (such as Accor) is advantageous.
- Experience within the luxury hospitality sector is a plus.
Personal Attributes
- A natural relationship builder with excellent communication and negotiation skills.
- Commercially minded, target-driven and motivated by achieving results.
- Organised and proactive with strong attention to detail.
- Passionate about hospitality, events and creating memorable guest experiences.
Key Competencies
- Strong sales and negotiation skills
- Relationship-building and networking ability
- Results-driven with a proactive approach
- Commercial awareness and market insight
- Excellent communication and presentation skills
- Organizational and time management skills
WHAT WE OFFER
When you become one of our Heartists®, you will also be a member of the Accor and RBH group with all the benefits that brings. The ALL Heartists® program is the benefits programme dedicated to Accor Heartists®. It provides employees with the opportunity to enjoy memorable experiences throughout the year, thanks to preferential rates in hotels and exclusive discounts with a wide range of partners. The RBH company benefits extend these offerings across RBH Managed hotels, Hapi Benefits, Refer and Reward Schemes, an extra day’s holiday for your birthday and pension scheme. To conclude this power trio, we have The Municipal Hotel benefits with friends and family rates, discounts, free meals on duty, gratuities, discounted local parking and social events. What’s not to love?
You will have access to a benefits package we believe truly works for our people and enhances our overall culture... To learn more about our full benefits package, click here to watch our RBH employee benefits video.
JOIN OUR FAMILY
Belong in a place where you can be yourself and love what you do. Join our hotel community and we will support you to realise your true potential. You will be part of a team where everyone’s contribution is valued. We will empower you to bring ideas to elevate our services, creating personalised experiences for guests. Help them to feel special, and we will do the same for you.
