Head of demand generation Work, Jobs in Wilmslow, Eng (with Salaries)

Head of Demand Generation
Zellis —Manchester
- Annual leave
Merchant Business Development Manager - North
TradeKart LTD —Manchester
- £40,000 - £45,000 a year
- Full-time
- Hybrid work
- Management
- Business development
- Project management
Quick apply
4d
Head of Seller Demand- B2B Marketing
OnBuy —Manchester
- £90,000 - £105,000 a year
- Full-time
- Hybrid work
- AI
- Annual leave
- Employee assistance programme
Quick apply
Head of Structural Engineering – UK & Ireland
AECOM —Manchester
- Full-time
- Hybrid work
- Business development
- Leadership
- Communication skills
Multi-Media Producer
K3 Advisory Group —Manchester
- Hybrid work
- Project management
- Travel
- AI
Quick apply
Head of Marketing
Radius Limited —Crewe
- Full-time
- Sales
- Marketing
- Master's degree
- Employee assistance programme
Quick apply
Digital Marketing Manager
Mobysoft —Manchester
- Hybrid work
- Salesforce
- Marketing
- Annual leave
Quick apply
BUSINESS MANAGER
Pentagon Motor Group —Oldham
- Up to £40,000 a year
- Weekend availability
- Sales
- Negotiation
- Employee assistance programme
- Employee discount
Quick apply
13d
Founding SDR
Fractional Talent —Manchester
- £200,000 - £400,000 a year
- Hybrid work
- Annual leave
Quick apply
Team Lead for HVDC DC Protection Engineering
Siemens Energy —Manchester
- Full-time
- Doctoral degree
- Engineering
- English
- Annual leave
Marketing Operations Manager (12 month Fixed Term Contract - maternity cover)
Zellis —Manchester
- Hybrid work
- Marketing
- Annual leave
Advanced Compute Specialist (Chips), UKGI Public Sector
AWS EMEA SARL (UK Branch) —Manchester
- Full-time
- AWS
- AI
- Communication skills
1d
Photographer
JDSPORTS —Manchester
- Full-time
- Sales
- Employee discount
Quick apply
Performance Marketing Manager
Zellis —Manchester
- SQL
- Annual leave
Software Architect
Thales —Cheadle
- Full-time
- Java
- C++
- Travel
- Annual leave
- Employee discount
Associate EC&I Engineer (Nuclear)
AECOM —Warrington
- Full-time
- Hybrid work
- Engineering
- Project management
- Team management

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Head of Demand Generation

Zellis -
Manchester

Apply Now

Job details

Permanent

Benefits

Annual leave
Company pension
Private medical insurance

Qualifications

B2B
SaaS

Full job description

About the role

Moorepay is an Apax-backed payroll and HR software business, growing fast and building the demand engine to grow faster. Most of our new-business pipeline comes from inbound today. This role exists to change that - to build deliberate, high-quality demand through outbound, ABM and lifecycle alongside the inbound we already have, and to own the pipeline and unit economics - new logo and expansion into our base - the growth plan depends on.

It is a build role on a committed foundation: a funded, evidence-based pipeline programme is already running - two motions (expansion into the base and new-logo acquisition), named account tiers, a scoreboard agreed with Finance and Sales, and a weekly operating rhythm - with specialist and agency execution resource in place under your orchestration. You own the marketing-sourced pipeline number, the cost of acquiring it, and the team and systems that produce both - and you scale the machine from there. You report to the CMO and partner closely with Sales, Product Marketing, Brand and Revenue Operations.

This is a hybrid role based in our Swinton office

What you will own

Strategy & leadership

Own the marketing-sourced and influenced pipeline number against monthly, quarterly and annual targets, and the acquisition economics behind it - CAC, CAC payback, conversion and coverage.

Set the demand strategy that rebalances us from inbound-reliant to a broader, more durable base: outbound, ABM, lifecycle and partner.

Own demand across the base as well as new logo - build the cross-sell and expansion demand that moves single-product customers to multi-product, with Customer Success and Sales.

Run the function on evidence - budgets, priorities and campaign calls move on data, not opinion - and hold the team to the same bar.

Build AI leverage into the operating model - AI-assisted research, content, targeting and reporting across the function - so a lean team produces outsized pipeline and acquisition economics improve as we scale.

Build, lead and coach the demand function - Performance Marketing, Marketing Operations (interim line, per the operating model) and Customer & Expansion Marketing - and hold it to outcomes.

Marketing technology & operations

Own the demand strategy and its requirements on the martech and revenue stack (HubSpot at its core), and partner with Marketing Ops to keep it integrated, adopted and trusted.

Turn the stack into advantage: target the right accounts, and measure, attribute and optimise pipeline and return by channel, campaign, segment and partner.

Keep data and operations clean and compliant (GDPR) across platforms and partners.

Campaign planning & execution

Own integrated, multi-channel campaigns, each tied to a pipeline outcome.

Own the ABM/ABX strategy - priority accounts and segments, built with Business Development - with Marketing Operations running ABX operations and Performance Marketing driving paid account targeting.

Work with Product Marketing and Brand so message, creative and journey convert - and lift progression through the funnel, not just volume into it.

Paid media

Own the paid strategy, the budget and the return it delivers - every pound deployed for pipeline and payback.

Own the demand-side agency and partner portfolio - selection, briefs, performance and value for money - with a clear insourcing path as in-house capability builds. Tight briefs, measurable outcomes, no retainer drift.

Set the direction and the guardrails, and hold the Performance Marketing Manager to channel CAC, conversion and efficiency. You own the outcome; the specialist runs the channels.

SEO & organic

Own the organic and SEO strategy as a mid-funnel, CAC-lowering lever - lifting non-brand HR-topic rankings to reduce reliance on paid and de-risk spend.

Direct the specialist and the content, web and brand partners on on-page, technical and off-page priorities. You own the outcome, not the keyword list.

Lifecycle & nurture

Own the lifecycle and nurture strategy - segmentation, scoring and multi-touch journeys that lift conversion and mid-funnel progression - with Marketing Ops running it on the automation platform.

Turn the base and the mid-funnel into qualified pipeline - new-logo nurture and cross-sell into existing customers alike.

Analytics & attribution

Own the measurement and attribution model - one trusted, single-source view of what drives pipeline and payback by channel, campaign and segment.

Move measurement from last-touch toward multi-touch, and use it to allocate budget and defend every pound.

Skills & experience

Proven experience leading a Demand Generation or Growth team within the B2B, SaaS sector
Demonstrable experience delivering qualified pipeline and revenue growth
Hands-on experience with paid media channels, campaign strategy, and marketing automation tools
Strong understanding of the full marketing funnel and the B2B, SMB/SME buying journey
Proven SEO wins (traffic + pipeline)
Significant HubSpot experience

Benefits & culture

Part of the Zellis Group, Moorepay is a team of over 500 friendly professionals across four offices in Swinton (Manchester), Sheffield, Birmingham and Kochi (India). We’re passionate about making Moorepay a fantastic place to work for every single one of our colleagues. The average length of service at Moorepay is 12 years, which speaks for itself!

To help make Moorepay such a great place to work, we focus on three things in our company culture: mental health support, maintaining a healthy work/life balance, and equal opportunities and inclusion for all.

Here’s what you’ll gain if you join our team:

A career packed with opportunity, in a stable and growing company.
A comprehensive programme of learning and development.
Competitive base salary.
25 days annual leave, with the opportunity to buy more. You’ll even get your birthday off as well!
Private medical insurance.
Life assurance 4x salary.
Enhanced pension with up to 8.5% employer contributions.
A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.

Apply Now

Refine Your Search

head of demand generation jobs in wilmslow, eng

Head of Demand Generation

Merchant Business Development Manager - North

Head of Seller Demand- B2B Marketing

Head of Structural Engineering – UK & Ireland

Multi-Media Producer

Head of Marketing

Digital Marketing Manager

BUSINESS MANAGER

Founding SDR

Team Lead for HVDC DC Protection Engineering

Marketing Operations Manager (12 month Fixed Term Contract - maternity cover)

Advanced Compute Specialist (Chips), UKGI Public Sector

Photographer

Performance Marketing Manager

Software Architect

Associate EC&I Engineer (Nuclear)

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