Full-time | Office-based
A newly created Marketing Manager role has opened at Laik, one of the Lake District’s fastest-growing independent hospitality brands.
Laik is a privately owned, family-run business managing a curated portfolio of premium holiday homes across the Lake District. Over recent years the business has grown rapidly through a strong focus on guest experience, design, technology and brand, with ambitious plans for continued growth ahead.
We are now looking for an experienced, commercially minded and creatively driven Marketing Manager to help shape the next chapter of the business.
This is not a traditional marketing role. The successful candidate will work closely with the directors and become a key part of the leadership and growth of the brand. You will play a central role in developing marketing strategy, coordinating campaigns, managing external partners and driving both guest bookings and property portfolio growth.
We are looking for someone who wants to take ownership of the Laik brand and help build the business long term. This role will involve helping shape and lead the overall marketing strategy, coordinating and managing the current external marketing team and creating a more joined-up, commercially focused approach across all channels.
This role requires a genuine self-starter who thrives in a fast-moving entrepreneurial environment, enjoys taking responsibility and is excited by the opportunity to help build one of the Lake District’s most ambitious hospitality brands.
The Role
You will lead and coordinate marketing activity across the business, ensuring a more joined-up, commercially focused and brand-led approach across all channels.
You will work closely with our SEO, PPC, PR and creative partners while also helping shape the wider direction of the Laik brand.
This role would suit someone who enjoys working at pace, taking ownership and being part of a growing entrepreneurial business where ideas move quickly into action.
Key Responsibilities
- Develop and implement marketing campaigns across digital and offline channels
- Coordinate and manage external agencies, freelancers and creative partners
- Support the growth of the Laik property portfolio through targeted owner acquisition campaigns
- Oversee social media direction and content planning across platforms
- Create and coordinate engaging marketing content including blogs, email campaigns, listings and website copy
- Work closely with SEO and PPC partners to improve visibility and performance
- Help plan and deliver seasonal campaigns, launches and PR opportunities
- Develop partnerships with influencers, local businesses and collaborators
- Monitor campaign performance, reporting and analytics to support commercial decision-making
- Interpret and utilise marketing analytics data provided by our analytics partners to help direct campaigns and support strategic decision-making
- Support ongoing website development and brand consistency
- Stay informed on market trends, hospitality trends and competitor activity
The Person
We’re looking for someone proactive, commercially aware and creatively confident, someone equally comfortable discussing campaign performance, brand direction, partnerships and content ideas.
The ideal candidate will have:
- 7+ years’ marketing experience, ideally within a Marketing Manager or equivalent strategic role
- Strong understanding of digital marketing and brand development
- Confidence using modern AI tools and technologies to improve marketing efficiency, creativity and campaign performance
- Excellent communication and copywriting skills
- Confidence managing multiple projects and priorities
- A creative eye and strong attention to detail
- Experience working with agencies, freelancers or external suppliers
- Strong organisational skills and self-motivation
- Hospitality, travel, lifestyle or property marketing experience would be advantageous
What We Offer
- Opportunity to play a leading role within a fast-growing business
- Friendly and collaborative working environment
- Direct involvement with the founders and business strategy
- Career progression opportunities as the business continues to grow
- KPI-based bonus opportunities
- Beautiful Lake District office environment
To apply, please send your CV and a short introduction to:
[email protected]
Job Type: Full-time
Work Location: In person
Work Location: In person
