HEAD OF PAID ADS
We are looking for an A player. Not a B player with an A player CV. An actual A player - who can walk in, own paid media from top to bottom, and deliver £1 million in additional revenue.
Location: Wolverhampton | Base: £40,000 | OTE: £55,000+ | Full-time
MOST PEOPLE WHO READ THIS WILL THINK THEY QUALIFY. MOST WON'T.
There are thousands of people who run paid ads. They know the platforms. They understand the dashboards. They can optimise a campaign and produce a report that looks impressive in a meeting.
We are not interested in any of them.
We are interested in the rare individual who has looked at a business's revenue ambition, understood it completely, and then built - from scratch - the paid media engine that delivered it. Someone who doesn't think in campaigns. Someone who thinks in outcomes.
Someone who, right now, is probably sitting in a role that isn't big enough for them. Who knows exactly what they would do if someone gave them the budget, the team, and the brief to go and build something properly.
We are giving you that brief. The runway is clear. Come and fly.
THE COMMERCIAL REALITY
We want £1 million in additional revenue from paid channels. That is the mission. Everything else - the strategy, the campaigns, the team, the technology - exists to serve that number.
We are not interested in impressions. We are not interested in click-through rates. We are not interested in brand awareness metrics that nobody can connect to a pound sign.
We are interested in qualified leads that become paying customers. Full stop.
If you can build the paid media machine that delivers that - on Google, Meta, and wherever else the right audience is sitting - and if you can do it with intelligence, discipline, and genuine expertise, then we will pay you exceptionally well to do it. When this business hits that target, you will share in it. Meaningfully. Uncapped.
If you can't deliver that with a track record to back it up - this role is not for you, and we'd both be wasting each other's time.
WHAT YOU WILL OWN
The paid media strategy - all of it.
Google Ads, Meta, LinkedIn, programmatic - wherever the right leads are, you will find them and go and get them. You will build the strategy from a blank sheet, own every decision in it, and be accountable for whether it works. This is not a role where you inherit someone else's playbook. You write the playbook.
Lead quality - obsessively.
Volume is easy. Quality is the job. You will define what a good lead looks like for this business, build targeting that attracts exactly those people, and cut without mercy anything that produces noise instead of signal. Five hundred junk leads is a failure. Fifty leads that close is a win. You've always understood this. It will show in how you work.
The budget - every pound of it.
You will command the budget, allocate it intelligently, and justify every decision against commercial outcomes. You will identify low-hanging fruit and go after it with urgency. You will test, find what wins, and scale it hard. You will not guess and you will not coast.
Web and conversion - end to end.
The ad is only the beginning. You will direct developers on landing pages, funnels, and conversion paths - because you understand that everything between the click and the lead is as important as the targeting that drove the click. You will have clear opinions. You will communicate them with authority. You will not accept a landing page that leaks.
The team - and the standard they work to.
You will lead the people responsible for executing this strategy. You will set the standard, develop their capability, and hold them accountable. You know the difference between a team that's busy and a team that's delivering - and you will not tolerate the former at the expense of the latter.
AI as a competitive weapon.
You already use AI - ChatGPT, Claude, and whatever else makes you sharper - as a genuine, daily part of how you work. Not a novelty. Not something you're exploring. A core tool that makes you faster, more creative, and more dangerous than the competition. We expect this from day one. We will know if it isn't true.
THE A PLAYER WE ARE DESCRIBING
You have built a paid media strategy - not managed one. You have gone from commercial objective to delivery, owned the outcome, and have results you are genuinely proud of.
You think in systems. You see the audience, the message, the landing page, the lead quality, the conversion rate, and the revenue - all at once - and you design for all of it simultaneously.
You don't see obstacles. You identify what you need to remove them - budget, resource, access, developer time - and you command it. You don't wait to be offered things. You don't work around gaps that shouldn't exist.
You perform under pressure. Target pressure. Delivery pressure. Board pressure. You get sharper, not shakier. Deadlines are not a source of anxiety - they are a source of focus.
You are competitive in the way that actually matters - not loudly, but consistently. You check the numbers because you genuinely care. A campaign underperforming at 9am on a Monday is your problem before anyone has asked about it.
You have the vision to see where a business could go, the technical expertise in paid media to map the route, and the leadership to take people with you on the journey.
STOP READING HERE IF ANY OF THIS IS YOU.
- You have managed campaigns but never owned a strategy end to end;
- Your answer to underperformance is to ask for more budget before understanding what's wrong;
- You think Google Ads and Meta are the whole picture and you've never seriously explored what else might be working;
- You need a sign-off, consensus, and a committee before you can move;
- "Using AI" in your world means occasionally running a prompt and seeing what happens;
- You want a clearly defined lane, manageable targets, and a comfortable role.
There are plenty of those jobs. This is not one of them.
WHAT YOU WILL EARN
We pay for performance. Here is exactly how it works:
- Base salary: £40,000 depending on what you bring;
- Bonuses tied to revenue generation, lead quality and hitting goals
We will also back you. If you need resources, tools, developer time, or budget to make it happen - tell us. We move fast for the right person.
HOW TO APPLY
Apply via Indeed. Include a covering note with honest, specific answers to these three questions:
- What is the paid media result you are most proud of? Not the biggest budget - the best outcome. What did you build, what did you have to overcome, and what did it actually deliver in revenue or leads?;
- Our target is £1 million in additional revenue from paid channels. What is the first thing you would do, and why?;
- How do you use AI tools in your paid media work right now? Name the tools, describe the use cases, tell us the outcomes. We will know if you are being vague.
Answer those questions with intelligence and specificity and you are already demonstrating the thinking this role demands.
The right person will read this advert and feel something. A recognition. A certainty that this is exactly the kind of opportunity they have been looking for and haven't been able to find.
We are looking for that person.
We look forward to hearing from you.
Pay: £40,000.00-£55,000.00 per year
Benefits:
- Casual dress
- On-site parking
Application question(s):
- Will you be able to reliably commute to Wolverhampton WV2 for this role?
- Tell us why you think you're the best person for this role?
Experience:
- building and owning end-to-end paid media strategies: 4 years (preferred)
Work Location: In person
