We’re looking for a commercially driven and hands-on PPC Manager to join our Marketing team at Virgin Experience Days.
This is a critical role within our performance marketing function. Paid Search is a key revenue-driving channel for the business, and we’re looking for someone who can take ownership of day-to-day execution, performance optimisation, and reporting - ensuring we maximise every pound spent.
Reporting into the Head of Digital Marketing, you’ll play a pivotal role in driving growth through best-in-class PPC execution. While we partner with an external agency, we need someone in-house who lives and breathes performance - someone who can challenge, guide, and elevate output while staying close to the detail.
This role is all about impact. We’re heavily dependent on PPC performance to drive trading outcomes, so we need someone who is:
Obsessed with performance and continuous optimisation
Commercially minded, with a clear focus on profitability, not just top-line growth
Confident owning attribution approaches and understanding the true value of the channel
Comfortable working at pace in a trading-focused environment
Able to bridge the gap between agency strategy and in-house execution
You’ll be the person ensuring our PPC channel is always pushing harder, smarter, and more efficiently.
Account Management
Own the day-to-day execution and optimisation of our PPC campaigns across key platforms (Google Ads, Microsoft Ads, etc.) working with our PPC agency across both our UK and US ad accounts.
Drive performance improvements across CVR, ROAS, CPC, CTR, with a strong focus on profitable growth
Work closely with our agency to ensure best practice is implemented, challenging and guiding where needed
Monitor performance daily, making real-time trading decisions based on data and commercial context
Deliver clear, insight-led reporting to the Head of Digital Marketing and wider business
Measurement
Have a a deep understanding of attribution models, ensuring channel performance is assessed accurately and consistently
Conduct detailed performance analysis, to sweat the detail and resolve issues and find new marginal gains at pace
Lead and support incrementality testing (e.g. geo tests, bid strategy experiments, audience exclusions) to validate the true impact of PPC activity
Support forecasting and budgeting, ensuring spend is allocated effectively to maximise return
Working with GA4 to offer deep insight into product level performance - what drives changes YoY.
Product Feeds (shopping)
Working with our feed provider, take ownership of our product feeds. Testing new imagery and making sure our products are represented
Partner with merchandising/eCommerce teams to improve product data quality.
Implement feed segmentation strategies for bidding, profitability, and inventory priorities.
Strategy
Zoom-In, Zoom-Out Thinking - pivot quickly between granular detailed product level audits and zoomed out long term trend analysis
Collaborate with internal teams (eCommerce, CRM, Creative) to align campaigns with trading priorities
Work with our partnerships team to provide insight on what driving product changes, which products are trending, and where there is demand for products we don’t have.
Proven experience in a PPC / Paid Search role, ideally in a fast-paced eCommerce or performance-driven environment.
Managing Google/Microsoft accounts with at least 7 figure annual spend with experience across both Search and Shopping campaigns.
Advanced knowledge of Google Ads, Microsoft Ads, Merchant Center, and GA4.
Proven experience managing large-scale product catalogs and complex account structures
Deep understanding of performance metrics including ROAS, CVR, CPC, CTR, and their relationship to profitability
Experience working with different attribution models and understanding their impact on decision-making
Expert-level knowledge of Google’s latest automation tools and optimisation of audience signals and assets
Strong analytical skills with experience in deep-dive performance analysis and incrementality testing
Experience working with agencies, able to manage, challenge, and maximise partner output
Commercial mindset with the ability to connect channel performance to overall business trading
High attention to detail and a proactive, problem-solving approach
Strong communication skills, able to clearly present performance insights and recommendations
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Time for you: 25 days holiday plus bank holidays, with the option to buy or sell up to 2 days each year
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Freedom to work your way: 2 days in-office (Tuesdays a mandatory in-office day), Flexi-working hours around our core 10-4, so your day works for you (8.5 hours per day)
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Wellbeing that works: Access to an award-winning employee assistance programme; Health Plan cover (plus family add-ons) with cash back for a variety of health & wellbeing costs; Cycle to Work and Electric Vehicle schemes (post probation).
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Future proofing you (and your finances): Company pension (5% you, 3% us) after 3 months; Discretionary bonus and life assurance after probation.
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Giving back & all the anti-ordinary extras: 2 volunteer days each year; Free breakfast when in the office; Personal re-loadable multi-choice gift card (topped up on your birthday, lifetime milestones and internal celebrations); Yearly £150 experience voucher; Discounts on experiences and across the Virgin Group; Refer a Friend bonus and generous team celebrations throughout the year.
The home of anti-ordinary gifts
The best things in life aren’t things. It’s why we gift the way we do. We’re one of the world’s leading experience gift brands, making it easy to give the unexpected and deepen connections through anti-ordinary gifting.
In the UK, you'll know us as Virgin Experience Days - one of the first brands to pioneer the premise that the best gifts can't be boxed, way back in 1988. We kicked things off with track days and flying experiences. Now we're home to more than 5,000 amazing experience gifts - from immersive theatre, to virtual reality, VIP stadium tours, Michelin-starred dining and more.
Operating in the US as Virgin Gifts, we're proudly part of the Virgin family, working alongside the likes of Virgin Atlantic, Virgin Hotels, and Virgin Voyages to deliver extraordinary experiences everywhere.
