Overview
Hampstead Tea are looking for a Marketing and Ecommerce Associate to join their team, to support the growth of their ecommerce business, help develop our NPD plan and work with the Sales team to promote the brand in stores. This role will suit someone experienced in FMCG or Retail marketing with experience of digital activity, who shares our commitment to building an ethical and sustainable brand that’s loved by our customers.
Company
We have a fabulous range of teas (black, green, herbal, fruit etc) which are grown in an organic/biodynamic way, in plastic free packaging and on fair-trade principles - and these were our founding principles. Basically we always do what is right for the planet and its people. We have been voted as UK's No. 1 ethical tea company and have won numerous awards for taste.
Our products are loved across 25+ export markets and several hundred independents in the UK plus Ocado, Holland & Barrett and Amazon. We have recently rebranded with a new bold look expressing our unique brand story of Biodynamic farming and strong organic credentials.
Besides taste and value, as more consumers make choices based on ethics and social considerations, we believe we are well positioned to meet the growing presence in the Tea and wellness categories.
This is a diverse role, in which you will have ownership across marketing, communication, improvements to our website, input into NPD and involvement in our Sales activity customer experience approach. You will have proven expertise in retail marketing and desire to learn new marketing skills. You should be self motivated and be able to work independently, and will work closely with the founder and other sales and operational teams to execute a roadmap of activity across social media, CRM, performance marketing, content and website optimisation.
The role will be very hands-on, but you will be able to bring relevant experts to support you when required. Success will be building the visibility of Hampstead Tea and seeing this translate into sales growth.
To enable customers to access the best of our products we’ve committed to growing our own Ecommerce business. In this role you will be able to put yourself in our consumers’ minds and show them how biodynamic and great quality enhance life and the world we live in. Come share our vision.
Responsibilities
You will be involved in a range of marketing channels, projects and campaigns that make up our marketing strategy.
- Maintain a thorough technical knowledge of the company’s products and their suggested usage. Basically you need to learn about tea and its taste attributes to effectively communicate this.
- Establish & continually improve the process for the management and maintenance of product and brand content
- Create, manage and maintain all forms of copy ensuring all Marketing /Technical information is accurate in new line forms, presentations, point of sale material, sell copy, websites and other platforms such as social media
DIGITAL CHANNEL MANAGEMENT
- Drive the creation, editing and updating of all company marketing content including website material, blog content, marketing collateral and similar to ensure consistency and meet brand guidelines.
- Maintain the Group’s brand image through the implementation of marketing initiatives to drive brand awareness and support the Commercial function
- Organic social media. Build up followers and engagement through creating and executing a plan of posts, content and social media engagement
- Email. Execute and report on a calendar of newsletters. Work with our Ecommerce Director on introducing automation and personalisation
- Performance Marketing. Managing and working with an agency to plan and optimise Google Ad and Facebook Ad spend. Produce post campaign reports for any paid for marketing activity. This will involve understanding key data metrics and performance so key learnings and best in class campaigns can be identified. Run and analyse the output of test campaigns.
- PR and influencers. Engaging with relevant publications and influencers to encourage trial of our products
- Writing of blogs, website, email and social content to bring our story and products to life
- Oversee creation of photography and video assets to support on all channels and create your own assets for use in channels such as organic social and Email
- Planning and reporting of above activity with management team.
- Producing monthly reporting and presenting key insights to internal and external teams i.e Commercial & Brand teams
- Presenting key insights and recommendations in brand strategy meetings
WEBSITE OPTIMISATION
Management of the website, using Shopify, meaning no formal development or coding experience required. But you’ll need to demonstrate an understanding of what good ecommerce performance looks like. Scope will cover:
- Making updates and improvements to content
- Updating pages to reflect seasonality and new product activity
- Managing of integrations such as Trustpilot and our subscription tool
- Work on roadmap for longer term site development, on tracking performance and customer behaviour
- Ability to design and recommend different types of testing used to measure new and existing business processes
NPD AND SALES SUPPORT
- Working with the wider team to develop our NPD plan then leading on the project management of packaging design and launch campaign
- Working with our Sales team to provide marketing assets and collaborate with key wholesale and retail partners on marketing initiatives
OTHER
As a small business you’ll find yourself getting involved in a range of areas such as product development, our customer service approach and our role on the organic and biodynamic food and drink community. You will be expected to organise and set up at trade shows & maybe meet customers
Skills and Abilities
- Creatively-led approach. Able to demonstrate the ability to deliver creative work and constructively appraise creative work such as branding and photography
- An aptitude for copyrighting and reviewing and feeding back on copy across different marketing channels
- A problem solver. Proven ability to take on a new task and work out how to solve it
- Ecommerce literate. Experience of using tools such as CMS, digital marketing or CRM tools and confidence to learn new tools
- Highly organised, with proven ability to work accurately and quickly with little supervision
SKILLS & EXPERIENCE
- At least three years at an Associate level or equivalent
- Excellent communication skills & willingness to build strong relationships at all levels of the organization
- Excellent written grammar and attention to detail essential
- Knowledge and experience delivering succinct, inspiring and on-brand creative content, including product labelling and digital / marketing content
- Passion for food, health and wellness
- Proactive self-starter, able to work on own initiative as well as being a team player Awareness of region regulatory framework*
- Degree in Marketing or similar qualification Fluency in English is essential, other languages an advantage but not essential
Experience*
- Ecommerce marketing experience in medium and smaller organisations. If you come from a larger organisation but genuinely want the change then please get in touch too.
- Experience of delivering your own creative content
- Exposure to content marketing and the creation of digital marketing campaigns
- Experience of project and supplier management
Personal Attributes
- A positive attitude, with willingness to learn
- Shows initiative and foresight
- Excellent interpersonal and relationship-building skills
- A passion for food and drink and sustainability
Job Type: Full/Part-time
Additional pay:
Benefits:
- Casual dress
- Company pension
- Free parking
- On-site parking
- Work from home
Schedule:
Application question(s):
- Why do you think this role suits you?
- Is Tea on your favourite drinks list?
- Have you worked in the Food & Beverage industry?
Experience:
- Digital marketing: 1 year (required)
- Marketing: 1 year (required)
Pay: £25,000.00-£35,000.00 per year
Benefits:
Work Location: In person
