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Lead Academy Coach

ASDA -
Lutterworth

Apply Now

Job details

Permanent | Full-time
13 days ago

Benefits

Store discount
Cycle to work scheme
Annual leave
Company pension
Discounted gym membership
Employee discount
Car scheme

Qualifications

Facilitation
Stakeholder collaboration
Team leadership
Stakeholder liaison
Coaching
Mentoring junior staff
Performance management
Learning quality assurance auditing
Quality assurance
Continuous improvement
Continuous improvement cycles oversight
Mentoring
Organisational skills
Professional development mentoring
Training & development
Leadership
Learning and development experience
Communication skills
Internal quality assurance

Full job description

Job Reference Code: R-101663
Employment Type: Full time
Contract Type: Permanent
Hours Per Week: 37.5
Salary: Competitive salary plus benefits
Closing Date: 16 August 2026

**Lead Academy Coach*HR / People***

The Lead Coach will update, deliver, and oversee high‑quality training for the George Training Academy. This role ensures that all learners—new starters, and existing colleagues - develop the skills, behaviours and knowledge required to excel in a fast‑paced fashion retail environment. The Lead Coach will mentor a team of coaches, maintain training standards, partner closely with stakeholders, and uphold the academy’s reputation for excellence in professional development.

Key Responsibilities

Stakeholder Collaboration

Partner with senior leadership team and business partner to align training to business needs.

Provide insights and recommendations to drive business capability and performance improvements.

Communicate progress, challenges, risks and training impact to leadership team.

Identifies HiPo talent and feed into calibration.

Training Delivery

Deliver engaging learning content across all departments within George Head office.

Able to flex delivery and facilitation style, depending on audience experience, and medium of delivery

Keeps up to date with fashion trends, trading conditions, and functional systems and processes to ensure training materials remain accurate and relevant.
Assess learner competence using structured evaluation methods.

Academy Operations

Coordinate training schedules, academy calendars, and cohort planning.

Monitor attendance, performance, and progression metrics.

Maintain all training materials, equipment and digital resources.

Ensure compliance with accreditation or apprenticeship requirements (if applicable).

Quality Assurance & Continuous Improvement

Review learner feedback and training data to refine content and improve delivery.

Actively monitors wider retail industry developments and learning‑and‑development best practice to continually elevate the quality of the academy’s programmes.
Lead pilot sessions, programme reviews, and curriculum updates.

Team Leadership & Management

Lead, coach, and support a team of academy coaches and facilitators.

Conduct regular 1:1s, performance reviews and professional development sessions for coaching colleagues.

Ensure coaching standards remain consistent across all programmes.

Foster a positive, learner-focused culture that promotes continuous improvement.

Runs in weekly “hot wash” to evaluate SWOT on previous week’s training

Ensures actions points from ‘hotwash’ are followed up and completed.

Skills, Experience & Qualifications

Essential

Proven experience in training, and /or coaching in the fashion industry.

Strong presentation, facilitation, and communication skills.

Experience managing or mentoring teams.

Knowledge of fashion retail business and departmental functions

Strong organisational and planning skills.

Ability to evaluate data to assess impact of training and drive continuous improvement

Desirable

Certification in Learning & Development, Coaching, or Training (CIPD, L&D Level 5/7, or equivalent).

Experience delivering apprenticeship or accredited training programmes.

Digital learning delivery experience (virtual facilitation).

Everything you'll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

Discretionary company bonus
Company pension up to 7% matched
Company Car allowance of £5,700
15% colleague discount in store and online
Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves

Find your everything

Location

Coventry Road, Lutterworth, Leicestershire, United Kingdom, LE17 4XH

View directions

Why Asda?

We’re a really values-led organisation. Our mission means we encourage everyone to be open and honest. We work creatively and collaboratively with each other, valuing everyone’s input. We get on with things, we make them happen. As so many people across the UK rely on us, we have to.

Our Creating Change for Better programme tackles the major challenges facing our business and society today and guides our efforts on where we can make the biggest difference by reducing our environmental footprint, creating healthier products and supporting our communities.

Big businesses like ours offer big opportunities. With more than 1,000 stores across the UK, from superstores and Asda Living to petrol stations, as well as depots and Express stores. £60m+ in revenue taken every day. We conduct £300m worth of transactions every week. Our website handles 2 million transactions a month. And 75% of the UK shop in Asda every year.

Rewards and Recognition

Benefits you’ll only find here

10% off Asda pet insurance

10% off selected Asda Pharmacy services

10% off Asda Tyres

10% off Asda Travel insurance

20% off Asda Mobile bundles

Free remote GP service

Available to you, your partner and your children, 24/7, year round.

Pension

Save for retirement with contributions paid into your pension account by you and Asda.

Free physiotherapy consultations

Helping you and your partner take care of yourselves with 8 free sessions per year.

Colleague discounts

15% off at our stores - get discounts on groceries and George all year round.

Car cash allowance

Eligible colleagues will receive a cash allowance as part of their benefits package. In addition, all salaried colleagues can choose to register for the Salary Sacrifice Electric Car scheme*.

(*Conditions apply)

Mortgage advice

Whether you’re a first-time buyer, renewing your mortgage, looking at buy to lets, or simply after some advice in getting a mortgage, get free* unbiased advice through the Mortgage Advice Bureau (MAB), one the UKs largest mortgage brokers.

Confidential support helpline

Find free emotional, practical, and financial support that’s fully confidential, through a helpline that’s available 24/7, year round.

Cycle to work

Buy a bike through this scheme and save on tax and national insurance.

Financial support

Find financial wellbeing tools and support, including the ability to stream your pay.

Free eye tests

Head to our in store opticians for a free checkup and take care of your vision.

Bonus

Sharing our success with a discretionary bonus scheme for salaried colleagues that really rewards your contributions.

Cancer support

Guidance and support for you and your family, from before diagnosis, to treatment and beyond.

Paid time off

From holiday to sick leave and other types of leave, such as parental leave.

Mental health support

Access free mental health support for you and your family.

Support and advice with care

If you’re supporting older family or friends with care and support, find free, confidential information, expert support, and guidance about later life care for your loved ones through the Legal & General Care Concierge service.

Hybrid working

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots

Save money on every day spends

Access to hundreds of high-street discounted Vouchers, discounts on days out, gym memberships, airport parking, and more

Setting your loved ones up for the future

As part of the team, you’ll get life assurance.

Guaranteed contracted hours

All colleagues are guaranteed weekly contracted hours / guaranteed weekly shifts via their contract of employment which is agreed with the hiring manager.

Holiday buying

Once a year our salaried colleagues are able to buy up to 5 additional days holiday via salary sacrifice (subject to eligibility).

Apply Now

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