Marketing & Communications Officer – Digital Lead
- Are you ready to build, optimise and scale digital campaigns that deliver measurable impact?
- Do you want ownership of SEO, paid media and social performance for Guild Care charity?
- Can you use insight, testing and creativity to drive growth where it truly matters?
Guild Care in Worthing are offering a 12‑month maternity contract that is a hands‑on Marketing & Communications Officer - Digital Lead position with real autonomy.
Why Join Guild Care?
At Guild Care, we believe in putting people first—our clients and our team. We offer a warm, inclusive, and supportive working environment, where staff are encouraged to grow, develop, and thrive.
We offer competitive salary and benefits including:
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Annual Wellbeing Day off
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Employee Assistance Programme (free confidential advice on wellbeing, family, debt, and more)
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Cycle to Work scheme
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Free Specsavers eye care vouchers
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Option to buy and sell annual leave
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Health cash plan (silver and gold)
If you’re passionate about retail and making a difference in your community, we’d love to hear from you.
For more information read below and visit Guild Care's website to read the full job spec and apply via our website today... only those suitable will be contacted and shortlisting / interviews will be taking place before the advert end date.
Guild Care are proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all staff and volunteers. If you’re passionate about making a difference and share our values, we’d love to hear from you.
About The Role
As Marketing & Communications Officer, you’ll take the lead on digital performance across all of Guild Care service areas — from strategy through to execution, optimisation and reporting. Working closely with the Head of Marketing and building key relationships throughout. You’ll help shape how Guild Care’s digital channels perform, ensuring every campaign is insight‑led, audience‑focused and results‑driven.
You’ll have autonomy to plan and deliver multi‑channel campaigns across SEO, PPC, Google Grant, paid social, email and content, continuously testing, refining and improving performance. Alongside this, you’ll help drive consistency, quality and best practice across digital content organisation‑wide.
Brief highlight of what you will be responsible for;
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Owning and delivering Guild Care’s digital marketing strategy, aligned to organisational and service‑level objectives
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Planning, launching and optimising paid and organic campaigns across Google Ads, Google Grant and Meta platforms
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Using all data and insight to inform decisions
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Leading social media strategy and content across key platforms, focused on growth and engagement
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Managing, optimising and updating website content across CMS platforms with a strong focus on UX and accessibility
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Developing and delivering effective email marketing campaigns, including segmentation and performance tracking
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Collaborating with external agencies where required and presenting clear insight and recommendations to stakeholders
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Supporting wider organisational, fundraising and internal campaigns as part of a small, agile team
This role suits a driven digital marketer with good communication skills, who enjoys accountability for performance and excels in an ever-changing busy office environment. You will be confident moving between strategic thinking and hands‑on delivery and motivated by continuous improvement.
You will have:
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3+ years’ experience in a digital marketing or communications role, ideally with end‑to‑end campaign ownership
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Proven success delivering lead generation campaigns, including paid media and Google Grant activity
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Strong technical knowledge of Google Analytics (GA4), Google Ads, Meta Ads Manager and SEO tools
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Experience building and running social media strategies that grow audiences and engagement
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Confidence creating digital assets using Adobe Suite and Canva, including basic photo and video editing
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Experience managing websites via WordPress / CMS platforms, with attention to UX and accessibility standards
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The ability to translate data into clear insight and actionable recommendations
Experience in the charity or not‑for‑profit sector is beneficial but not essential — what matters most is your digital capability, knowledge and mindset.
For more information visit Guild Care's website to read the full job spec and apply via our website today... only those suitable will be contacted and shortlisting / interviews will be taking place before the advert end date.
Guild Care are proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all staff and volunteers.
#INDK
Required Criteria
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Skilled in social media strategy and content creation across major platforms (Facebook, Instagram, LinkedIn, X and TikTok) with a proven ability to grow audiences and improve engagement
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Confident using Adobe Suite and Canva and experienced in gathering and editing photo and video content for use across online and offline channels
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Experience using scheduling and content planning tools such as Hootsuite
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Experience managing or updating websites using CMS platforms
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Able to interpret data and analytics to inform and improve campaign performance
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Proven ability to manage complex campaigns on time and within budget, balancing multiple projects
Desired Criteria
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Experience working in the charity or not-for-profit sector
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Understanding of brand guardianship and maintaining visual and tone-of-voice consistency across print and digital assets
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Experience using or managing digital asset management systems or self-service marketing resources
Skills Needed
Marketing, Reporting & Communication, Strategy Formulation, Digital Marketing and Advertising Skills, Website Updates and Developments, Communication
About The Company
Guild Care was founded in Worthing in 1933 by visionary volunteers dedicated to supporting vulnerable individuals in the local community. Originally known as Worthing Council of Social Service, the organisation focused on alleviating poverty, isolation, and health challenges during difficult times. Over the following decades, Guild Care consistently expanded its services, proactively responding to the community's evolving needs.
In the 1950s and 1960s, Guild Care established innovative day centres and residential care homes, significantly enhancing life quality for older adults and individuals with disabilities. Adapting continually, the charity later introduced specialised dementia care facilities and tailored services for those with learning disabilities.
Today, Guild Care supports over 3,000 people annually across West Sussex through a range of community-focused services. Remaining true to its founding values, the organisation is one of Worthing's largest employers, powered by almost 700 dedicated staff members and the essential contributions of more than 300 volunteers, all united in making a meaningful difference.
Company Culture
Our vision is for all people in need of care to live fulfilling, safe and secure lives.
We will achieve our vision by ensuring our support and services are accessible, effective and lovingly delivered.
Brave | Engaging | Loving | Integrity | Everyone Matters | Free to Be Me
At Guild Care, we are committed to fostering a culture of inclusivity, respect, and equality. We believe that diversity enriches our organisation and enables us to better serve our community.
We are proud to be an equal opportunities employer. We welcome applications from individuals of all backgrounds, regardless of age, disability, gender, gender identity, marital or civil partnership status, pregnancy or maternity, race, religion or belief, sexual orientation, or socio-economic background.
Join us in our mission to make a positive difference in people's lives.
Company Benefits
At Guild Care, we are proud to offer a comprehensive benefits package designed to support our employees in every aspect of their lives—financially, professionally, and personally.
Health and Wellbeing
Your wellbeing is our priority. Staff benefit from an annual Wellbeing Day, free flu vaccinations, and confidential support through the Wisdom Employee Assistance Programme. With schemes like Cycle 2 Work, free eye tests for eligible roles, and mental health support through the Care Workers Charity, we aim to promote a healthier, happier workforce.
Work-life Balance
We understand the importance of flexibility, offering favourable holiday terms, flexible working options, homeworking opportunities, and carers’ leave to help you balance work with life’s demands.
Professional Development
At Guild Care, your career growth is important to us. We provide progressive career pathways, mandatory training programmes, in-house learning opportunities, and access to professional qualifications, including accredited programmes and the Care Certificate.
A Supportive Work Environment
Join a local charity with over 90 years of history and a strong community focus. Employees enjoy supportive colleagues, job satisfaction, and opportunities to engage in events and fundraising activities. Our inclusive culture features initiatives such as length of service recognition, annual staff awards, and employee networking groups.
At Guild Care, we reinvest all our surpluses into our services, staff, and community, ensuring your work makes a meaningful difference every day.
Join us and be part of something extraordinary!
Vacation, Paid time off, Retirement plan and/or pension, Employee development programs, Employee discounts, Gym membership or wellness programs, Cycle to work, Referral bonus, Competitive salary, Long service recognition, Employee Assistance Scheme, Wellbeing Scheme, Blue Light Card, Work With Charities, Social Opportunities, Progression opportunities, Staff celebration events
Salary
£39,202.18 per year
