Role Purpose
We’re looking for creative, strategic thinkers who relish the challenge that this role represents, who aren’t afraid of trying something new and different and who have a track record of inspiring everyone around them to think bigger and bolder.
Jaywing is a people-first agency and the person we are looking for must have a passion for supporting and empowering the team around them. We celebrate each other every day and will always champion an individual for who they are. You’ll be part of a dynamic, diverse, and fun department who thrive on achieving great things together whilst having a lot of fun on the way.
As a data-centric agency, a passion for data and the power of insight is key to the role, and this role represents an amazing opportunity to join a business that is leveraging data science in so many creative ways to power our clients’ performance.
The Senior Search Manager will own and manage the development & delivery of our search product offering for the agency whilst adapting towards new platforms and tactics as the space evolves. We’re looking for a truly passionate candidate who loves to be creative, experiment & learn and grow their profile to become a go-to authority in paid search within the agency and for the clients you’ll be working across.
You will collaborate successfully with key stakeholders in the department to ensure a holistic, seamless, and future-facing strategic approach for all your clients. You’ll have a key role in the development and management of managers, analysts and executives within the paid search team, responsible for their ongoing development and being a senior support across their accounts.
Key Accountabilities
To own and manage our paid search client strategies ensuring these are meeting campaign and commercial objectives. Deliver holistic strategies working closely with the biddable and social team within the areas that drive growth and meet targets for our clients.
‘Experiment & Learn’ is a part of our DNA and we want someone who will be excited by this, and consistently push new technologies and approaches for clients.
Strategy & Partnerships:
· Being seen as the paid search expert within the agency and working closely with client services to improve their knowledge
· Proven experience driving performance strategies across the paid platforms and a track record of running affiliates activity and ad campaigns across Google Ads, Microsoft, DV360, Spotify and others
· Identify future industry trends and developments, ensuring that this information feeds through into the proposition for clients and to the team
· Help to develop and grow agency partnership (collaboratively with the Head of Search) for Google to understand where we can gain added value for clients and training for the team
Delivery
· Build on current successes and advise clients on ongoing and future strategic approaches
· Delivery – reporting, optimisation, creative optimisation & briefing, client calls, meetings & QBRs etc.
· Lead on day-to-day campaign operations across the team and more junior team members, ensuring clients receive a high level of service with a rigorous focus on quality control
· Collaborate with the wider Paid Media team to deliver holistic campaigns to schedule and on or above targets set
· Work with existing agency teams and accounts to drive revenue growth via their usage of channels as a part of integrated strategies
Additional Responsibilities
· Promote and adhere to the organisation’s culture and values
· To undergo relevant training and development required by the business
· To work with colleagues in other areas of Jaywing to develop their understanding of paid social
· Supporting the development of new services and propositions at Jaywing
· To carry out any other tasks that will, from time to time be allocated by the MLT, SLT or Exec on an ad hoc or continuing basis, commensurate with the general level of responsibility of the post
Experience
· You will have already have 3-4+ of years of paid experience, whether agency, client, or media owner
· Agency side experience is advantageous
· Experience in managing educational clients is a bonus
· You will have experience of running projects and campaigns to budget, and managing delivery of strategy with key team members
· Knowledge and experience of offline media would be advantageous.
· You will be familiar wider performance channels to support across integrated clients.
Channels include:
· Organic Search & Organic Social
· Content Strategy
· UX and CRO
· Proven experience driving performance strategies across paid platforms (Google Ads, Microsoft, DV360 etc)
Pay: £40,000.00-£45,000.00 per year
Benefits:
- Cycle to work scheme
- Sick pay
Application question(s):
- How many years of work experience do you have with Google Ads?
- Do you have experience of running projects and campaigns to budget, and managing delivery of strategy with key team members?
- Are you familiar with wider performance channels that support across integrated clients including Organic Search & Organic Social, Content Strategy and UX and CRO?
- Are you able to deliver holistic strategies working closely with the biddable and social team within the areas that drive growth and meet targets for our clients?
- How many years of work experience do you have with Advertising?
- Will you now or in the future require sponsorship for employment visa status?
- Do you have 3-4+ of years of paid experience, either in agency, client, or media owner?
- Are you legally authorised to work in United Kingdom?
- How many years of work experience do you have with Campaigns?
- Do you have knowledge and experience of offline media?
- Do you have proven experience driving performance strategies across paid platforms (Google Ads, Microsoft, DV360 etc)?
- Are you confident in owning and managing our paid search client strategies ensuring these are meeting campaign and commercial objectives?
Experience:
- Paid search marketing: 1 year (required)
Work authorisation:
- United Kingdom (required)
Willingness to travel:
Work Location: Hybrid remote in Leeds LS11
