We have an opportunity for a Senior Campaign and Retail Marketing Executive to join our marketing department. This is a busy and fast paced environment, with new challenges and opportunities to learn and grow. This role is offered as a full time permanent opportunity, based at our York Head Office.
As our Senior Campaign & Retail Marketing Executive, you’ll work closely with the Head of Brand to plan and deliver impactful, store focused marketing activity across the Pavers estate. You’ll take ownership of retail marketing initiatives that support new store openings, refits and closures, ensuring each location receives the right level of visibility, investment and locally relevant support to drive footfall and performance.
This role sits at the heart of our campaign planning, requiring close collaboration with internal marketing teams and external agency partners. You’ll co-ordinate activity across CRM, paid social and digital channels, briefing teams clearly and managing delivery to ensure campaigns are executed on time and to a high standard. Alongside this, you’ll manage selected initiatives end to end, from organic social and bespoke direct mail to local door drops and in-store bounceback voucher campaigns, ensuring every touchpoint aligns with brand and commercial objectives.
You’ll also play a key role in maintaining and managing our Pavers and Jones Trading Calendars, working with the Head of Brand to plan campaigns at least six months in advance. You’ll ensure all stakeholders are aligned to the latest plans, with clear timelines, assets and messaging in place well ahead of launch. In addition, you’ll support brand partner activity, collaborating with the Head of Marketplaces to plan, schedule and deliver partner campaigns, while working with channel owners to agree exposure levels that protect and maximise partner investment.
Outline of Duties
Retail marketing
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Work directly with the Head of Brand to plan and deliver retail store specific marketing initiatives, ensuring that new, refitted, closing, and selected other target stores receive the right levels of marketing support
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Liaising with other marketing teams and agencies where their support is required to deliver certain activity e.g. CRM team for crafting/sending dedicated emails to promote new or closing stores, external paid social agency for implementing targeted Meta activity, external digital agency for implementing dedicated Google PMax for Store Goals and Local Inventory Ads campaigns
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Managing certain retail marketing initiatives end-to-end e.g. organic social posts and bespoke direct mail promoting new stores, local store door drops, and in-store bounceback voucher campaigns
Trading calendar management
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Work directly with the Head of Brand to help maintain our Pavers and Jones Trading Calendars, with campaigns and activity planned 6 months in advance
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Ensuring that relevant marketing colleagues, channel owners, and external partners (as required) are always working to the latest Trading Calendars, and ensuring that they have the necessary detail and creative/copy assets well in advance of each campaign or planned feature
Brand partner activity
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Working with the Head of Marketplaces to plan and deliver brand partner marketing campaigns and activity, scheduling these in our Trading Calendars, co-ordinating with the relevant channel owners to agree the level and timing of exposure in their channels to protect brand partner investments
What’s In It For You:
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Salary £32,000 per annum
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Enrolment into company’s pension scheme.
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Discretionary Annual Bonus scheme.
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Generous colleague discount scheme, some of which can be shared with your family and friends!
And that’s not all, working for Pavers comes with so much more to enjoy:
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Free onsite parking at York Head Office.
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Death In Service Benefit.
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Holiday Entitlement (Increases with service).
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Access to RetailTRUST (Wellbeing & Financial Support).
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Access to the Pavers Foundation: employee-led grant application and charitable giving scheme.
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Access to wider training and development opportunities through Pavers Academy.
What We Are Looking For
Essential requirements
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Multi-channel marketing experience, ideally gained within a UK retailer
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Firm grip on commerciality, able to confidently model likely response rates and ROI from marketing campaigns
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Analytical mindset, quick to interpret data and results, and report on marketing performance
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Strong creative judgement, able to identify what represents compelling creative that is likely to convert the target audience
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Experience of briefing creative agencies or in-house creative colleagues, constructively evaluating their output, and managing projects through to successful completion
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Experience working with digital agencies or in-house digital colleagues
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A natural networker - quick to forge strong relationships with colleagues within Marketing, Buying, and our Retail stores
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Someone who is good at managing other stakeholders and ensuring that things happen
Desirable requirements
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Project management experience
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Campaign planning experience
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Dedicated digital marketing knowledge e.g. Meta, PMax for Store Goals, Google Local Inventory Ads
The Pavers story began in York in 1971 when Catherine Paver took out a £200 bank loan (for a sofa she told them) to fund her new business. She had big dreams of changing the world of footwear and a passion to provide comfortable and stylish shoes for all.
Starting small, she sold shoes at village halls and homeware parties before opening the first Pavers shop in Scarborough in 1981, when Catherine’s three sons joined the business. One of her sons, Stuart, ran the business as Managing Director for over 40 years, joined by his son Jason in 2016. As of September 2023, Jason Paver is now the Managing Director of Pavers Ltd, with Stuart Paver moving to Chairman, taking the company into the 3rd generation of family run leadership.
From these modest beginnings, Pavers Shoes has grown to be a UK leader in today’s footwear industry, with over 180 stores nationwide encompassing our more recently acquired brands including Jones Bootmaker, Herring Shoes, Padders & Van Dal.
We remain acquisitive, highly profitable, and are an ever-growing, independent family-run business, employing over 1,900 people.
We were delighted to receive recognition as a 3* Employer with ‘World Class’ levels of workplace engagement and the ‘2nd Best Retailer to Work For’ by Best Companies in November 2024. At Pavers, we attribute the talents, passion, and dedication of our colleagues as the reasons for our success.
If you have any questions regarding the role or encounter any issues with your application, please contact us by emailing [email protected]
