Job Introduction
Why Dechra?
Thank you for checking out our vacancy, we’re delighted you want to learn more about joining Dechra.
A career at Dechra is different. Sure, we’re a growing global company with a presence in 27 countries but our purpose is simple – to achieve the sustainable improvement of animal health and welfare globally.
If you want to be part of a team that invests in your future and ensures you have the support to reach your full potential and thrive, please read on.
The Opportunity
The Associate Director, Market Research - EU & International is responsible for leading primary market research strategy and execution that delivers deep, decision‑grade insights to support pricing strategy, forecasting, new product commercialization, and portfolio strategy. The successful candidate will play a crucial role in providing valuable insights and market intelligence to inform business strategies and drive growth. They will be the global point person for market intelligence across all European and International markets. The role partners closely with the VP, Global Market Intelligence, Director of Marketing EU & International, GMTE and cross‑functional leaders to translate research findings into clear strategic guidance on what to invest in, where to compete, and how to win.
Role Responsibility
So, what will you be doing? This role has a broad and varied remit and the successful candidate will have responsibility for duties including:
Primary Market Research Strategy
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Partner with EU & International Marketing and GMTE to design and lead global primary research programs to support:
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Product and portfolio strategy decisions
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New product development and launch readiness
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Pricing and valueperceptioninputs
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Demand forecasting assumptions
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Define research objectives and methodologies aligned to specific strategic decision points
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Develop and execute market research plans to gather insights and information on target markets, competitive dynamics, customer preferences and industry trends.
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Inform pipeline planning and product innovation by identifying unmet needs and assessing market viability of new products and services.
Product & Portfolio Strategy Enablement
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Use customer, market, and competitive insights to inform:
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Portfolio prioritization and sequencing decisions
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Investment trade‑offs across therapeutic areas, indications, and geographies
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Lifecycle strategies for in‑line products
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Identifyunmet needsandwhitespace opportunities based on customerbehaviorand market dynamics
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Provide evidence‑based input into go / no‑go and stage‑gate decisions
Research Execution & Methodology
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Plan and execute a blend of qualitative and quantitative research, including:
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In‑depth interviews and ethnographic research
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Concept, message, and value proposition testing
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Usage, attitudes, and segmentation studies
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Demand studies using conjointorchoice-basedmethodologies
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Pricing and value research (e.g., willingness‑to‑pay, perceived value drivers)
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Select and manage external research vendors to ensure high methodological rigor and ROI
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Ensure research approaches are globally scalable while allowing for regional nuance.
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Ensure insights answer “what does this mean for our product and portfolio choices?”
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Partner closely withDirector of Marketing EU & International,GMTE,Pricing, Forecasting & Analytics, and Regional Marketing teams to ensure insights are actionable and well‑integrated.
Knowledge Management & Best Practices
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Build andmaintaina central repository of global market and customer insights.
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Establish best practices for:
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Research design
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Insight synthesis
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Insight activation across regions
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Promote consistent use of insights in product and portfolio decision‑making.
The Candidate
Here at Dechra we pride ourselves on being an inclusive employer. We know that individuals’ unique background and experience can bring a wealth of variety and expertise to our global workforce. For this role, we’re particularly keen to hear from those who have/are:
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Bachelor's degree in Marketing, Business, Statistics, or a related field
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Minimum of 5 years experience in Market Research, with a proven track record in managing research projects and delivering insights that influence business decisions; 2 years in the Pharmaceutical, veterinary, or animal health sector desired
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The ability to use analytical tools and software, such as Excel and SPSS, is also important for this role
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Experience in sectors such as consumer goods, technology, healthcare, or finance, where understanding market dynamics is crucial
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Experience working in global, matrixed organizations
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Strong external vendor‑management experience
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Knowledge of market research technologies and tools, such as data visualization software
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Strong analytical skills and experience with data analysis software and tools.
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Excellent communication and presentation skills, with the ability to present complex information in a clear and concise manner.
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Ability to work independently and as part of a team in a fast-paced, deadline-driven environment.
Additional Information:
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Occasional global travel may be required with this role.
What we can offer you:
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33 days annual (inclusive of Bank Holidays)
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Holiday purchase scheme
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Healthcare
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Employee Assistance Program
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Life Assurance
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8% Employer Pension Contribution
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Enhanced Family Leave
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Car / Car Allowance (discretionary)
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Bonus (discretionary)
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Discounted Pet Food
About the Company
If a career at Dechra has piqued your interest, find out more at Dechra Careers.
Dechra is a growing, global specialist in veterinary pharmaceuticals. Our expertise is in the development, manufacture, marketing and sales of high quality products exclusively for veterinarians worldwide.
All applications received are reviewed by our internal talent acquisition team and we will get in touch if your skills and experience match what we're looking for. Should you not hear back from us within 28 days please don't be too disappointed - we may keep your CV on our database for any future vacancies which could be suitable, and we encourage you to keep an eye on our careers site. We value diversity within our global workforce and encourage an inclusive culture. Any questions or queries, please contact us at [email protected]
