Job Description
POST TITLE: Search & Content Manager
DEPARTMENT: Marketing
HOURS: 37.5 hours a week, full time
RESPONSIBLE TO: Marketing Director
At Memoria, we have a small marketing team consisting of a Marketing Director and Head of Digital. We are looking to add a talented content creator to help us improve our organic traffic and build our digital brand presence. We’ve had to outsource a lot of this, so we are looking for someone who can come in and be responsible from planning to publishing, writing content that will be both useful and interesting to customers, but facilitate LLM retrieval. This is an exciting role where you will have the space to both originate and implement your own ideas. You will have an important voice in how we deliver growth for the business and you will be supported by an experienced and close-knit team.
Key Responsibilities
· Create an annual content plan for both of our websites, Memoria Funerals and Memoria Direct Cremations, across all digital channels – specifically web and social.
· Write content in line with this plan and brand guidelines, including sourcing appropriate images and building pages in WordPress.
· Partner with design to bring this content to life, infographics, social posts, advertorials, blogs.
· Work with compliance to ensure that all customer facing comms follow regulatory guidelines.
· Set targets for organic growth and build reports, use data to monitor performance and track against these targets.
Skills & Experience
Essential
- A deep understanding of the principles of both SEO and AI search, coupled with the ability to translate this into a working plan. You should have a genuine and active interest in how search (SEO/GEO) is evolving.
- Able to build basic web pages in WordPress, including working on existing templates to improve page structure and appearance.
- Experience researching topics, and ability to prioritise the most commercially useful.
- Be able to write compelling copy that is both engaging and grammatically correct, using AI tools discerningly to improve pace but without compromising on content quality and uniqueness (no AI slop).
- Comfortable using data, insight or performance feedback to improve performance.
Desirable
- Experience creating emails in a CRM (we use Klaviyo)
- Experience posting in Meta.
- Understanding of technical SEO.
- Experience working in a regulated industry.
Candidate profile
· 3-5 years experience writing content
· Wants to be hands on from concept to build
· Customer obsessed
· Strong eye for detail
· Good commercial understanding
KPIs
· Organic traffic
· AI mentions
· Leads and sales from these two sources
Benefits Offered
One of our top priorities is to maintain the health and wellbeing of our employees and their families. To achieve this goal, we offer comprehensive benefits.
· 25 days holiday per year plus public holidays
· A day off for your birthday
· Death in Service Benefit - 4 x salary
· Company pension 3% employers contribution, 5% employees contribution
· Employee assistance programme Health Cash Plan
· Discretionary bonus scheme
· Employee Referral Bonus Program
Equal Opportunities Statement
“Memoria is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination on the basis of age, disability, sex, race, religion or belief, gender reassignment, marriage/civil partnership, pregnancy/maternity, or sexual orientation.
We are an inclusive organisation and actively promote equality of opportunity for all with the right mix of talent, skills and potential. We welcome all applications from a wide range of candidates. Selection for roles will be based on individual merit alone.”
Job Types: Permanent, Full-time
Pay: £50,000.00-£60,000.00 per year
Work Location: Remote
