Experienced B2B Sales Development Representative (SDR)
CQ Business Management Software
£30,000 Basic + Uncapped Commission
£43,500 annualised earnings at target performance
£55,500 at 25 qualified demos per month
£67,500 at 30 qualified demos per month
Full-time | Monday–Friday
This Role Is for a Proven Outbound SDR
We’re growing the sales team at CQ and are looking for an experienced B2B Sales Development Representative who can demonstrate a genuine track record of generating qualified sales opportunities.
This is not an entry-level sales position.
We’re not looking for someone who simply believes they would be good at cold calling.
We’re looking for someone who has already done it successfully and can show us the numbers.
When applying, we want to understand:
· What did you sell?
· Who did you sell to?
· What was your monthly meeting or demo target?
· How many qualified meetings or demos did you typically generate?
· What percentage of target did you achieve?
· What was your best-performing month?
· How did you rank against the rest of your team?
If you have consistently generated strong results in a previous B2B outbound role, we’d really like to speak with you.
If you’ve never worked in outbound B2B sales or cannot demonstrate previous performance, this probably isn’t the right position for you.
The Role
CQ is a growing UK business management software company helping service businesses manage their operations through one connected platform.
We’re now investing directly into building our outbound sales operation.
Your primary responsibility is simple:
Generate qualified product demonstrations.
You’ll be given target markets, prospect data, systems, training, product knowledge and ongoing coaching.
You’ll be expected to turn those resources into conversations with business owners and senior decision-makers and ultimately into qualified demonstrations for our sales team.
Your role will include:
· High levels of outbound telephone prospecting.
· Speaking with owners, Managing Directors and senior decision-makers.
· Navigating gatekeepers.
· Using direct dials and prospect data intelligently.
· Understanding how businesses currently operate.
· Identifying genuine operational problems and opportunities.
· Creating interest in CQ.
· Booking qualified product demonstrations.
· Following up prospects across telephone, email and LinkedIn.
· Keeping accurate and detailed CRM records.
· Learning from call reviews and continuously improving your approach.
We’re Looking for Someone Who Can Actually Sell
We’re less interested in impressive sales language on a CV and much more interested in what you’ve actually achieved.
A strong candidate should be able to sit down with us and comfortably say:
“My target was X meetings per month. I averaged Y. My best month was Z.”
We want to hear about your numbers.
We’re looking for someone who:
· Has proven B2B outbound sales experience.
· Has previously worked to appointment or demo-generation targets.
· Can demonstrate their historical performance against those targets.
· Is comfortable making significant volumes of cold calls.
· Can confidently speak with owners and senior decision-makers.
· Can create rapport without relying on a rigid script.
· Knows how to ask questions and uncover genuine business problems.
· Understands when to push a conversation and when to move on.
· Is comfortable being measured on results.
· Takes ownership of their pipeline and follow-ups.
· Keeps accurate CRM records.
· Responds well to call reviews, feedback and coaching.
· Wants the opportunity to earn significantly more by performing significantly better.
Previous SaaS experience is advantageous, but proven outbound performance matters more to us than the industry you’ve previously sold into.
We can teach you CQ.
We don’t want to have to teach you how to pick up the phone and generate opportunities.
What Success Looks Like
Our target is 20 qualified, attended demonstrations per month.
We consider:
20 demos — target performance
25 demos — strong performance
30+ demos — exceptional performance
That’s why our commission structure accelerates as your performance increases.
We’re looking for someone who has previously operated at this kind of level — or can demonstrate from their previous performance why they believe they can.
If you’ve previously averaged 20, 25 or 30+ qualified B2B meetings per month, we particularly want to hear from you.
Salary & Uncapped Commission
Basic salary: £30,000 per year.
On top of your basic salary, you’ll earn monthly commission based on the number of qualified, attended demonstrations you generate.
Our commission structure accelerates as performance increases:
Demos 1–10: Included within basic salary
Demos 11–15: £75 per additional demo
Demos 16–20: £150 per additional demo
Demos 21+: £200 per additional demo
That makes your earning potential completely transparent.
20 demos per month
£3,625 monthly earnings
£43,500 annualised
25 demos per month
£4,625 monthly earnings
£55,500 annualised
30 demos per month
£5,625 monthly earnings
£67,500 annualised
Commission is uncapped.
If you’re capable of consistently generating more than 30 qualified demonstrations, you’ll earn more.
We don’t advertise unrealistic OTE figures based on targets nobody achieves.
We want candidates to be able to see exactly what they can earn and exactly what level of performance produces those earnings.
Career Progression
This is our first hire as we build a larger outbound sales function.
That matters.
We’re not recruiting someone to become SDR number 47 inside an established sales department.
The people who join CQ during this stage have the opportunity to help shape how our sales operation develops.
As performance and the company grow, we intend to recruit additional SDRs and expand the sales team.
That creates future opportunities for increased earnings, senior sales positions, coaching, leadership and potentially managing other members of the team.
Those opportunities won’t be awarded based simply on time served.
They’ll be earned through performance.
For someone with the ability and ambition to become a key part of a growing sales organisation, there is significant room to develop with CQ.
About CQ
CQ Business Management Software helps service businesses bring their operations together.
Our customers can manage CRM and sales, quotations, projects, jobs, scheduling, field teams, timesheets, invoicing and profitability through one connected platform.
As service businesses grow, information often becomes spread across emails, spreadsheets, accounting software and different specialist systems.
CQ brings those operations together, giving owners and management teams greater visibility and control over what’s happening across their business.
We’re now at an exciting stage of growth and are investing directly into building the sales operation that will take CQ through its next stage.
Before You Apply
Please don’t send us a generic application telling us that you’re:
“Driven, ambitious, target-focused and passionate about sales.”
Everyone says that.
Tell us what you’ve actually achieved.
When applying, please include wherever possible:
· Your previous monthly meeting/demo target.
· Your average monthly performance.
· Your best-performing month.
· The product or service you were selling.
· The type and seniority of prospects you contacted.
· Whether your opportunities were generated through cold outbound activity, inbound leads or a mixture.
· Your percentage of target or quota attainment.
· Any other measurable sales performance you’re particularly proud of.
If you can demonstrate that you’ve consistently generated B2B opportunities through outbound sales, we genuinely want to hear from you.
£30,000 basic + uncapped commission
£43,500 annualised earnings at target performance
£55,500 at 25 qualified demos per month
£67,500 at 30 qualified demos per month
Pay: £30,000.00-£67,500.00 per year
Benefits:
- Company pension
- Work from home
Work Location: Hybrid remote in London N1C 4AL
