Position Title: Assistant Brand Communication Manager
Position Type: Regular - Full-Time
Requisition ID: 41858
Assistant Brand Communication Manager
Scarborough
In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.
About the role.
Help bring the McCain brand to life by supporting the development and execution of impactful brand communication plans across both Retail and Foodservice channels. In this role, you’ll play a key part in strengthening the McCain brand with consumers and operators, ensuring our messaging is consistent, compelling, and truly resonates.
We’re looking for someone with a genuine passion for brand building and storytelling, someone who loves the world of advertising in all its forms. You’ll be naturally curious, creatively savvy, and always tuned in to the latest industry trends and ideas that can help keep our brand fresh and relevant.
Success in this role requires a strong sense of drive and ownership, with the energy to deliver results in both the short and long term. Just as important are your people skills. You’ll work closely with teams across product, corporate, and the wider commercial organisation, while also building strong partnerships with our agency network to bring campaigns and ideas to life.
If you’re excited by the challenge of shaping a beloved brand and collaborating with talented teams to make great work happen, this is the role for you.
What you’ll be doing.
- Support the Streets Ahead programme for the out-of-home sector by identifying innovative media opportunities such as podcasts and documentaries, securing event and market exposure for participants, and helping programme graduates grow their businesses and brands as ongoing success stories.
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Lead communications on regenerative agriculture within the communications team, managing communication plans and stakeholder alignment as more of the product range transitions to regenerative farming. This includes engaging with growers, factory teams and internal teams.
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Improve communication with regional operators and wholesalers by strengthening targeting, improving trade communications and increasing the impact of McCain’s presence at regional industry events.
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Lead trade media strategy across retail and social channels, ensuring marketing campaigns are clearly translated into trade advertising and editorial content. Work closely with category teams and agency partners to create strong content for key trade publications.
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Increase McCain’s presence in product placement by securing inclusion in high-quality media content and expanding visibility on growing subscription video platforms.
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Secure cost-effective media exposure by identifying opportunities for McCain to feature in relevant documentary programmes, such as food manufacturing or air fryer related shows.
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Support budget management for marketing and shopper activation activity, including tracking spending against budgets, managing purchase orders and invoices, working with finance and media auditing partners, and supporting the wider marketing team with budget queries.
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Manage digital brand assets for McCain Great Britain, keeping asset libraries updated, overseeing approvals, and supporting the social media and online retail teams in maintaining brand channels such as social media pages, websites, YouTube and product information platforms.
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Manage communications and in-store activation plans for Ireland, adapting activity where needed to strengthen the brand locally.
What you’ll need to be successful.
- Experience working in marketing within the fast-moving consumer goods industry at a similar level
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Strong project management skills and the ability to manage multiple activities at once
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Educated to degree level or equivalent, with completion of a graduate programme within the fast-moving consumer goods industry beneficial
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Good knowledge of the fast-moving consumer goods industry, particularly within food
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Understanding of consumer and retail sales data sources, including point-of-sale data and shopper panel data
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Knowledge of consumer research methods, including qualitative and quantitative research and brand tracking
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Results-focused with a strong sense of accountability
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Strong communication and stakeholder management skills
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Proactive, demonstrates initiative and looks for opportunities to improve ways of working
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Curious and eager to learn and understand consumers and the market
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Confident using standard computer software, including presentation and spreadsheet tools such as PowerPoint and Excel
Benefits.
Although we do encourage you to taste the goods, you'll be pleased to know we don't pay you in chips. Alongside your salary, you'll enjoy a range of benefits including:
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Private healthcare [single]
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An excellent salary sacrifice pension scheme where we'll contribute double what you do, up to a maximum of 12% of your salary
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25 days' annual leave from day one plus bank holidays (increasing with service), giving you plenty of time to recharge with the opportunity to buy and sell up to 5 days holiday per year
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Life insurance cover providing peace of mind for you and your family
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Enhanced maternity and paternity pay, because the moments that matter outside of work matter to us too
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Medicash health cash plan, helping you claim money back on everyday healthcare costs, with access to a virtual GP and wellbeing support
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TELUS Health employee and family assistance programme offering full wellbeing support - including a 24/7 confidential counselling line, legal and financial guidance, and a range of employee discounts.
- Salary sacrifice cycle to work scheme
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A paid 'Chips In' Volunteering Day, giving you the opportunity to support projects that make a positive impact in our communities
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Flexible/hybrid working arrangements where the role allows
And because you're joining a global business, your career opportunities don't stop at the factory gate. Whether you're looking to deepen your expertise, step into leadership, or even explore opportunities internationally, we'll support your growth. With ambitious plans for the future, there's plenty of scope to develop your career with us.
About McCain.
Click Here to learn more about McCain and how we provide you with opportunities to make an impact that matters.
Leadership principles.
At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.
The McCain experience.
We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you’ll find opportunities to learn, grow, and thrive. Join us and experience why we’re better together.
Our purpose is grounded in building meaningful relationships. We’re big believers in the power of working together in person—it helps us stay connected, collaborate more effectively, and grow as a team. At the same time, we recognize the importance of flexibility. Most office-based roles follow a hybrid model, with the option to work remotely two days a week. There may be exceptions depending on the role and location, so we encourage you to speak with your recruiter for more details.
#LI-OW1
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain’s Global Privacy Policy and Global Employee Privacy Policy, as applicable. McCain leverages AI in the hiring process, though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here.
Job Family: Marketing
Division: GB Marketing
Department: Brand Communications
Location(s): GB - United Kingdom : England : Scarborough || GB - United Kingdom : England : Hull || GB - United Kingdom : England : Leeds || GB - United Kingdom : England : York
Company: McCain Foods (G.B.) Ltd
