Shape the conversation. Build communities. Drive commercial growth.
At NJA, we believe attention is earned—not bought. Social media is where our brands are discovered, communities are built, conversations begin and commercial growth accelerates.
We're looking for an exceptional Head of Social, Community & Partnerships to lead how our portfolio of premium beauty, wellness and lifestyle brands show up across the digital world.
This is far more than a social media role.
You'll take ownership of our organic and paid social activity, online communities, influencer relationships and affiliate programmes across multiple premium brands, while using the latest AI-powered technologies to maximise creativity, efficiency and commercial performance.
Working across TikTok, Instagram, Facebook, LinkedIn and emerging platforms, you'll collaborate with our Marketing, Creative, Digital and Commercial teams to deliver engaging campaigns that build stronger brands and deliver measurable business results.
You'll inherit established brand strategies and social foundations across much of the portfolio. Your role will be to execute them brilliantly, continually refine and improve them, and identify opportunities to strengthen our approach as both our brands and the digital landscape evolve.
We're looking for someone who combines creativity with commercial thinking, understands modern social platforms inside out and is excited by the opportunity to build on strong foundations rather than constantly starting from scratch.
About NJA
Not Just Another (NJA) is home to a growing portfolio of premium brands across professional hair, beauty, skincare and wellness.
Our portfolio includes internationally recognised and industry-leading brands including Pevonia, BioBalance, Kasho, and our own award-winning salon brand, The Hair Movement®, alongside a growing number of exciting brands and projects.
Each brand has its own identity, audience and ambition. That means no two days are the same—and no two marketing challenges are identical.
As we continue to grow, social media, paid social, creator partnerships and affiliate marketing have become some of our most important commercial channels for building awareness, launching products, growing ecommerce and strengthening customer relationships.
Joining NJA means becoming part of an ambitious, entrepreneurial business where you'll have genuine ownership of the social function while helping shape the next stage of growth across our portfolio.
What You'll Be Responsible For
Social Strategy & Brand Growth
- Take ownership of how each brand shows up across every social platform.
- Execute and continually refine existing social strategies while identifying opportunities to improve performance.
- Ensure tone of voice, messaging and visual identity remain consistent across every brand.
- Adapt strategies as platforms, audiences and commercial priorities evolve.
- Keep social activity aligned with wider marketing campaigns, launches and business objectives.
Content Strategy & Execution
- Plan, coordinate and deliver engaging content across multiple brands.
- Work closely with our Creative and Marketing teams to maximise the impact of every campaign.
- Repurpose content intelligently across platforms and audiences.
- Balance planned campaigns with reactive opportunities.
- Ensure every piece of content has purpose and contributes towards wider commercial objectives.
Paid Social
- Develop, manage and optimise paid social campaigns across Meta, TikTok and relevant platforms.
- Work alongside Commercial and Digital teams to maximise return on advertising investment.
- Test, measure and continually improve campaign performance.
- Balance brand awareness with measurable commercial results.
Influencer, Creator & Affiliate Partnerships
- Build and manage relationships with influencers, creators, ambassadors and affiliate partners.
- Coordinate gifting, launches and collaborations.
- Grow affiliate programmes across multiple platforms.
- Measure partnership performance and continually improve results.
- Ensure every partnership reflects the values and positioning of each brand.
Community Management
- Build engaged communities rather than simply growing follower numbers.
- Monitor conversations, comments and audience behaviour.
- Ensure interactions reflect the personality and values of each brand.
- Identify opportunities to strengthen customer loyalty and advocacy.
- Stay connected to platform developments and cultural trends that genuinely matter to our audiences.
Commercial Performance
- Support launches, promotions and campaigns through strategic social activity.
- Drive relevant traffic to ecommerce, landing pages and commercial campaigns.
- Analyse performance and identify opportunities for continual improvement.
- Ensure social media contributes directly to wider business growth.
Cross-Functional Collaboration
- Work closely with Marketing, Creative, Digital and Commercial teams.
- Ensure social activity supports wider business objectives.
- Maintain clear communication across departments.
- Champion collaboration and continuous improvement.
- Help position social media as a strategic commercial function within the business.
Ways of Working
We're a fast-moving, collaborative business that values clarity, ownership and efficiency.
You'll be comfortable using Monday.com to manage campaigns, projects and priorities, while Slack is our primary platform for day-to-day communication and collaboration.
You'll communicate proactively, manage multiple priorities effectively and ensure projects move smoothly across teams and brands.
AI & Innovation
AI isn't optional in this role. We expect you to embrace the latest AI-powered tools to improve creativity, increase productivity, streamline workflows and maximise the performance of both organic and paid social activity.
You'll already be using AI to support content creation, campaign planning, audience insights, reporting, workflow automation and creative ideation.
We're looking for someone who enjoys experimenting with emerging technology and continually finds smarter ways to work—without compromising quality or authenticity.
What Success Looks Like
Success isn't measured by follower numbers alone.
You'll know you're succeeding when:
- Existing strategies continue to evolve and improve.
- Our brands have distinctive and recognisable social identities.
- Communities are genuinely engaged and growing.
- Paid social delivers measurable commercial returns.
- Affiliate programmes become an important source of revenue.
- Creator partnerships generate authentic advocacy.
- Marketing becomes smarter, faster and more effective through the intelligent use of AI.
- Social activity contributes directly to launches, ecommerce growth and wider business performance.
What We're Looking For
We're looking for someone who:
- Has significant experience managing social media for consumer brands.
- Has hands-on experience running paid social campaigns across Meta and TikTok.
- Understands how to execute, refine and improve strategy rather than constantly reinventing it.
- Has experience developing influencer, creator and affiliate partnerships.
- Understands platform behaviour across TikTok, Instagram, Facebook, LinkedIn and emerging channels.
- Is highly AI-literate and already uses AI tools to improve creativity, productivity and campaign performance.
- Can interpret analytics and turn insight into action.
- Is highly organised and comfortable managing multiple brands simultaneously.
- Is confident using Monday.com, Slack and modern collaboration tools.
- Thinks creatively while remaining commercially focused.
- Thrives in a fast-paced entrepreneurial environment.
- Takes ownership, brings ideas and enjoys making things happen.
Why Join NJA?
This is an opportunity to work across one of the UK's most exciting independent portfolios of premium beauty and professional brands.
You'll have genuine ownership of the social function, the opportunity to influence how our brands continue to evolve and the freedom to bring fresh ideas that make a measurable difference.
We're passionate about investing in our people through ongoing learning, professional development and access to the latest AI tools, technologies and marketing innovation. We believe that when our team grows, our brands grow too.
We hire talented people because we trust them. You'll be given autonomy, encouraged to challenge convention and supported to do your best work.
Salary & Benefits
Salary: £40,000 per annum
What You'll Receive
- Competitive salary of £40,000 per annum.
- Hybrid working, combining office collaboration with flexibility.
- A flexible, trust-based working environment where outcomes matter more than clock-watching.
- 60% staff discount across our premium brand portfolio.
- The opportunity to work across multiple exciting brands including Pevonia, BioBalance, Kasho and The Hair Movement®.
- A business that genuinely invests in its people through training, professional development and the latest marketing technologies.
- A collaborative, ambitious and entrepreneurial culture where ideas are encouraged, initiative is rewarded and great work is recognised.
- Office currently based in Rhymney, with plans to relocate closer to Cardiff at the beginning of 2027.
Ready to Build Something Bigger?
We're not looking for someone to simply manage social media.
We're looking for someone who can take strong foundations, make them even stronger, and help build the next generation of brands.
If you're excited by building communities, creating outstanding content, embracing AI, developing meaningful partnerships and helping ambitious brands grow, we'd love to hear from you.
Pay: £38,000.00-£40,000.00 per year
Benefits:
- Casual dress
- Employee discount
- On-site parking
Work Location: Hybrid remote in Rhymney
