Location: Murdoch House, Garlic Row, Cambridge, UK.
Full time
Qkine is a Cambridge‑based biotechnology company specialising in the development and manufacture of high‑quality, recombinant, animal‑free growth factors and cytokines for research, bioprocessing, and advanced cell therapy applications. By combining proprietary production and protein‑engineering technologies, we address fundamental biological and scale‑up challenges across the stem cell, organoid, regenerative medicine, and cultured meat sectors. Our approach has enabled us to build a loyal customer base that includes leading biotechnology companies and world‑class academic institutions.
Qkine is seeking a Head of Marketing to lead and scale our marketing strategy, with a strong focus on technical content, product marketing, and engagement with life-science researchers.
This role is designed for a commercially-minded marketing leader with a strong scientific background, able to translate product and application knowledge into compelling content, campaigns and messaging for academic, biotech, pharma and cell therapy audiences.
The successful candidate will play a central role in building the content engine which will fuel Qkine’s growth. This includes developing high-quality educational, technical and product-led content such as application notes, white papers, gated resources, video concepts, campaign assets, product pages, launch materials and organic social content. These outputs will support demand generation, lead nurturing, distributor engagement, product adoption and brand positioning.
This is a hands-on role requiring both strategic ownership and content delivery. The Head of Marketing will work closely with sales, product management, R&D, technical & application support, as well as digital marketing colleagues to ensure Qkine’s marketing is scientifically credible, commercially effective and scalable.
Key Responsibilities:
- Develop and own Qkine’s marketing strategy, ensuring alignment with commercial priorities, product strategy and growth objectives.
- Build and manage annual and quarterly marketing plans, including campaign themes, content priorities, product launches, events, digital activity, organic social, lead generation and distributor support.
- Establish and maintain a structured content calendar that supports longer-term campaign planning across email, paid media, organic social, website, events and nurture activity.
- Lead Qkine’s technical content strategy, creating and overseeing scientifically credible, application-led content for life-science audiences, including gated resources, educational content, product materials, app notes, video concepts, campaign assets and sales enablement materials.
- Translate complex scientific and product information into clear, accurate and commercially compelling content for technical audiences, ensuring all materials reflect Qkine’s scientific credibility, quality standards and differentiated value proposition.
- Own product marketing across Qkine’s portfolio, including messaging, positioning, value propositions, product launches, product pages, sales materials and distributor communications.
- Work with Commercial, Product Management, R&D and Technical Support to define target audiences, customer pain points, buying drivers, product strengths, competitive positioning and content opportunities.
- Use market, customer and competitor insight to inform product messaging, campaign themes, content development, pricing, packaging, bundling and portfolio positioning.
- Develop organic social and scientific audience engagement strategies that build Qkine’s visibility with scientists, technical buyers, industry influencers and relevant life-science communities.
- Provide the technical content, product messaging and campaign hooks required to support SEM, paid social, email marketing, webinars, lead generation and nurture campaigns.
- Work with digital marketing to convert content priorities into structured campaign plans, ensuring campaigns have clear audience targeting, strong technical relevance and compelling content offers.
- Review campaign and content performance, using insight to refine messaging, content themes, customer journeys and future marketing activity.
- Maintain strong knowledge of Qkine’s markets
- Partner closely with Commercial, Product Management, R&D, Technical Support and Operations to ensure marketing activity is accurate, relevant, practical and aligned across teams.
- Support sales and distributors teams with high-quality technical and commercial materials that improve customer engagement, conversion and product adoption.
- Brief and manage external agencies, freelancers or designers where required, ensuring output is scientifically accurate, commercially useful and aligned with Qkine’s brand and messaging.
- Act as the internal lead for scientific marketing quality, consistency and content discipline across Qkine’s marketing activity.
Requirements:
Essential
- Degree in Marketing/Business or CIM (or similar) Qualification
- Experience in marketing, product marketing or scientific content marketing within life sciences, reagents or cell culture
- Experience of using Zoho and HubSpot CRM
Desirable
- Experience marketing growth factors and cytokines, cell culture reagents, organoid tools, stem cell products or similar life-science products
- Background, ideally with a degree, PhD or equivalent experience in a relevant life-science discipline
- Proven ability to create technically credible marketing content for scientific audiences
- Experience developing content strategies, content calendars and campaign assets
- Ability to translate complex technical information into clear, engaging and commercially useful content
- Strong understanding of SEO, SEM, CRO, CMS, web design, PPC, video, etc.
- Experience of using analytics, including Google Analytics
- Understanding of marketing and sales funnel, with the ability to show marketing ROI
- Experience developing gated content and lead-generation assets
- Project and budget management
We believe in nurturing our team, empowering individuals, and working flexibly. We do this while exceeding the expectations of our customers and collaborators by focussing on delivering the best service, scientific insight, and product quality.
In addition to competitive salaries, we also offer a free private medical scheme to all our employees and an attractive employee share option scheme.
How to apply:
Please send a two-page CV and a one-page covering letter explaining why you are a great fit for the role and would like to join our team. Please send as a single PDF file to [email protected].
We will be interviewing on a rolling basis for this key team member. Informal enquiries are welcome via [email protected]. Applicants must have the right to work in the UK.
Qkine is committed to supporting and promoting equality and diversity and creating an inclusive, supportive, and flexible working environment.
Job Type: Full-time
Education:
Work Location: In person
