Senior Brand Activation Manager
Pierre Fabre —Reading
- Marketing
- English
- Master's degree
Social Media Manager
Hulk Marketing Ltd —Slough
- £30,000 - £45,000 a year
- Full-time
- Social media management
- In-person
- Communication skills
- Free parking
- Annual leave
Quick apply
Part Time Social Media Manager
Grey Socials Company Limited —Reading
- £14.50 - £15.00 an hour
- Hybrid work
- Social media management
- Work from home
Quick apply
8d
Marketing & PR Manager (m/f/d)
Kalypso Media Group GmbH —Bracknell
- Hybrid work
- Marketing
- Bachelor's degree
- Marketing
Marketing Manager (maternity cover)
Mary Hare School —Newbury
- £36,363 - £39,152 a year
- Full-time
- Budgeting
- In-person
- School
- Free parking
- Employee assistance programme
Quick apply
Marketing Manager
Thames Valley Window Company —Bracknell
- £35,000 - £40,000 a year
- Full-time
- CRM software
- Social media management
- Organisational skills
9d
Digital Marketing Manager
BSRIA —Bracknell
- Full-time
- Marketing
- Business
- Communication skills
- Employee assistance programme
Senior Associate, Brand Marketing – ECOVER
SC Johnson Lifestyle Brands —Frimley
- Full-time
- Social media management
- Bachelor's degree
- No degree
- Flexible schedule
Social Media Manager
Parkside Football Club —Kingston upon Thames
- £14.80 - £15.85 an hour
- Part-time
- Hybrid work
- Social media management
- Communication skills
- Work from home
Quick apply
3d
Social Media Manager
Skynnex limited —Hounslow
- From £12.71 an hour
- Full-time
- Social media management
- Travel
- In-person
Quick apply
5d
EMEA Content Manager - Nutrition
Abbott Laboratories —Maidenhead
- Full-time
- Marketing
- Bachelor's degree
- AI
11d
Social Media Manager
British Gas —Windsor
- Social media management
- Travel
9d
Senior Manager, Media Strategy & Governance
Sony Europe BV, United Kingdom —Weybridge
- Full-time
- Analysis skills
- Communication skills
Marketing Manager
MGN events —Windsor
- Full-time
- Data analysis skills
- AI
Quick apply
Senior Campaign Manager
huumun —Bracknell
- CRM software
- Marketing
- Writing skills
Quick apply
11d
Paid Media Manager (B2B)
Session Media —Guildford
- £40,000 - £50,000 a year
- Full-time
- Remote
- Microsoft Excel
- Analysis skills
- Analytics
Quick apply
Digital Marketing Executive
Sapphire Balconies LTD —Reading
- £40,000 - £48,000 a year
- Full-time
- Hybrid work
- Marketing
- Analysis skills
- Bachelor's degree
- Free parking
- Work from home
Quick apply
10d
Senior Brand Manager – DEWALT Tools & Solutions
Stanley Black & Decker —Maidenhead
- Full-time
- Remote
- Travel
- Employee discount
Associate Brand Manager - Abbott Marketing UK & I
Abbott Laboratories —Maidenhead
- Full-time
- Marketing
- Bachelor's degree
- Organisational skills
Communications Executive, Europe
InterContinental Hotels Group —Windsor
- English
- Hotel
- Organisational skills
- Employee discount
8d

I want to receive the latest job alerts for social media manager in wokingham, brk

By signing in to your account, you agree to SimplyHired's Terms of Service and consent to our Cookie and Privacy Policy.

Explore jobs in more locations

social media manager jobs near wokingham, brk

Senior Brand Activation Manager

Pierre Fabre -
Reading

Apply Now

Job details

Qualifications

French
Branding
Marketing campaign planning
Stakeholder collaboration
Marketing
Stakeholder liaison
Internal department liaison
English
Master's degree
Marketing and advertising experience
Bachelor's degree
Sales forecasting
Overseeing budgeting and forecasting
Content strategy
Multi-channel digital marketing campaigns
Business
Promotional planning
Multichannel marketing

Full job description

Qui sommes-nous ?

A unique business, Pierre Fabre in the UK is a pharmaceutical and dermo cosmetics company, operating within oncology and skincare.

Part of a much larger French-owned Group, and owned and governed by a Foundation, we are committed to improving the lives of others and take great pride in the heritage and values of the organisation.

Votre mission

The Brand Activation Manager (BAM) is responsible for implementing marketing activities related to their assigned brand or ranges by designing the omnichannel strategy, managing B2C activations, and coordinating B2B2C & B2B activations. They play a key role in managing the brand image, ensuring that all actions are aligned with the brand's identity, values, and performance and commercial objectives. The BAM contributes to the development of brand awareness, market share, and turnover, within the framework of the 360º marketing strategy (OFF/ON line) and the budgetary objectives defined by Management.

DETAILED RESPONSIBILITIES

Define the local strategy for the brand/ranges and plan their omnichannel activations: The BAM develops specific marketing action plans to activate the brand in a 360º Off/Online manner.
Prepare and/or collaborate in the preparation and monthly reporting of the sales and advertising budget, and carry out proper monitoring to ensure that market share, sales, and advertising expenditure targets are met.
Define your brand's B2C Media Strategy (Pure Media & Advocacy) together with the Media Specialist (Investments, Media mix, KPIs, plans) according to business objectives, Media, global guidelines, and the omnichannel plan, with the aim of increasing your brand's visibility and appeal, generating traffic to online and offline points of sale, and ultimately achieving an increase in sell-out and sell-in. You will also manage its implementation, coordination, monitoring, and optimization directly with media agencies and with analysis and input from the Media Specialist.
Develop "MASTER" offline B2C activation and promotion resources and/or tools according to the defined omnichannel plan, integrating budgetary and regulatory obligations.
Deliver a B2B activation "master kit" to the sales and medical teams.
Collaborate with the Retail/Shopper Activation & HCP Activation Managers for B2B2C & B2B activations.
Lead, with the support of your brand's Marketing Coordinator the development of harmonized and consistent content—offline & online/paid & organic and online & offline retail—for your 360º campaigns, according to the guidelines & kits provided by Corporate, and be responsible for delivery to the various internal and external stakeholders.
Manage all processes and elements related to products, their positioning, costs, promotional elements, etc.
Prepare and regularly monitor sales forecasts for your products (as well as promotional tools) and implement all means to avoid delays, stockouts, obsolescence, and optimize inventory management in conjunction with the logistics department.
Monitor performance: The BAM oversees the results of media performance (in sync with media specialist if available), the performance of their brand/ranges in the market (sell-out and market share), commercial performance (in sync with commercial team), and the availability and visibility of the products in their portfolio, such as the profitability of promotions, margins, and return on investment (ROI) in coordinate with the Commercial team . They also coordinate actions based on data to optimize performance.
Monitoring the competition, consumer insights, and trends: It keeps up to date with market trends and the actions of direct competitors or other types of market players in order to anticipate changes and adjust strategy accordingly based on the insights of the CMI team.

KEY COLLABORATIONS

Follow the strategy promoted by the MEDIA SPECIALIST.
Ensure execution & localisation of the global content strategy
Collaborate with the Retail/Shopper Activation & HCP Activation Managers for B2B2C & B2B activations.
Collaborate with media agencies, POS suppliers, packs & documentation providers, as well as design agencies.
Collaborate with commercial areas in the implementation of the global commercial strategy.
Maintain fluid communication with all internal stakeholders (Operations, QRVI, etc.) that affect the development of your activity.
Maintain relationships with key opinion leaders for product development.
Support your team's activity through your presence and communication with healthcare professionals.

Qui êtes-vous ?

SKILLS, Experience and Education

Minimum 3 years of experience in similar roles, preferably in the beauty or dermocomsetics sector. Previous experience as a Brand Manager, Product Manager, Trade Marketing Manager, or in positions related to brand management and activations.
University degree in Marketing, Business Administration, or a related field. Additional training in Marketing will be considered a plus for candidates whose basic training is in a different field. Master´s degree is a plus
Proficiency in market and competition analysis tools or past experience with analysing data
Past knowledge of B2C media management is a plus
Experience in coordinating with media agencies and suppliers.
Skills in budget management and ROI analysis.
Advanced command of English essential and French an advantage
Proficiency in office tools and digital platforms (market analysis tools, social media management, etc.).

Nous sommes convaincus que la diversité est une source d’épanouissement, d’équilibre social et de complémentarité pour nos collaborateurs, nos offres sont donc ouvertes à toutes et tous sans restriction.

Apply Now

Refine Your Search

social media manager jobs in wokingham, brk

Senior Brand Activation Manager

Social Media Manager

Part Time Social Media Manager

Marketing & PR Manager (m/f/d)

Marketing Manager (maternity cover)

Marketing Manager

Digital Marketing Manager

Senior Associate, Brand Marketing – ECOVER

Social Media Manager

Social Media Manager

EMEA Content Manager - Nutrition

Social Media Manager

Senior Manager, Media Strategy & Governance

Marketing Manager

Senior Campaign Manager

Paid Media Manager (B2B)

Digital Marketing Executive

Senior Brand Manager – DEWALT Tools & Solutions

Associate Brand Manager - Abbott Marketing UK & I

Communications Executive, Europe

I want to receive the latest job alerts for social media manager in wokingham, brk

Explore jobs in more locations

Qui sommes-nous ?

Votre mission

Qui êtes-vous ?

Jobseeker tools

Employer Tools

Browse

Stay Connected