Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
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More about the role:
As a Senior Manager, you elevate our measurement and analytics from reporting to strategic counsel. You will lead more complex programmes, designing bespoke frameworks and delivering deep-dive analyses that directly inform client strategy. You will build strong relationships with senior clients, helping them understand not just what happened, but why it happened and what they should do next.
What you'll do:
- Design and implement sophisticated measurement and evaluation frameworks aligned with client business objectives and KPIs.
- Develop actionable analytics strategies that translate complex data into meaningful business outcomes.
- Lead strategic performance reviews, presenting clear insights, trends, and recommendations to senior client stakeholders.
- Proactively identify optimization opportunities and provide data-driven recommendations to improve campaign and business performance.
- Integrate and leverage new data sources, including business data, brand tracking, and market research, to enhance analytical capabilities.
- Collaborate with cross-functional teams to ensure measurement approaches are comprehensive, scalable, and aligned with client needs.
- Contribute to new business development by designing measurement methodologies and analytics frameworks for proposals and pitches.
- Mentor, coach, and support Managers and Analysts, fostering professional growth and strengthening team analytical expertise.
Experience that contributes to success:
- Deep expertise in leveraging data for strategic decision-making, performance measurement, and demonstrating quantifiable impact through insightful analysis
- Expertise and strategic understanding of the media landscape and its influence on culture, society, and consumer behaviour, with a keen interest in how PR campaigns shape public perception and drive brand engagement through insightful analysis.
- Extensive experience leading the use of advanced traditional and social media monitoring and listening platforms (e.g., Brandwatch, Traackr, Talkwalker, Signal AI, Meltwater), to gather strategic intelligence.
- Proven expertise in data visualization and ability to craft compelling data stories for executive audiences.
- A track record of staying abreast of emerging data analysis techniques and advanced analytical tools that drive actionable insights, and leading their adoption within an organization.
- Exceptional strategic analytical, critical thinking, and complex problem-solving skills, with a laser focus on delivering actionable insights and strategic recommendations.
- Highly detail-oriented with an unwavering commitment to data integrity, accuracy, and strategic relevance.
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Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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