About the Role
We are seeking a dynamic, ambitious, and results-driven Sales and Marketing Executive to join our growing team. The ideal candidate will have proven experience in both B2B (Business-to-Business) and B2C (Business-to-Consumer) sales, with a strong track record of consistently achieving and exceeding sales targets.
This role requires someone who is confident in developing new business opportunities, building long-term client relationships, and driving revenue growth through strategic sales and marketing initiatives. The successful candidate will be target-oriented, self-motivated, and capable of working independently while contributing effectively to the wider team.
Experience in promoting and recruiting students for online and on-campus qualifications, English language courses, Short-Term Study Visa programmes, Professional Short-Term Study Visa programmes, Summer Schools, and Online Courses will be highly advantageous.
Candidates with knowledge of UK-regulated awarding organisations such as OTHM, TQUK, LMQ, and other recognised qualification providers will be strongly preferred.
Key Responsibilities
- Develop and execute comprehensive sales and marketing plans aligned with company objectives.
- Generate new business opportunities through networking, prospecting, referrals, and market research.
- Drive both B2B and B2C sales by identifying and converting new customers while maintaining existing client relationships.
- Promote and recruit students for:
- Online Qualifications
- On-Campus Qualifications
- English Language Courses
- Short-Term Study Visa Programmes
- Professional Short-Term Study Visa Programmes
- Summer Schools
- Online Courses
- Advise prospective students on appropriate qualification pathways and progression opportunities.
- Demonstrate a strong understanding of qualifications offered by awarding organisations including OTHM, TQUK, LMQ, and similar regulated awarding bodies.
- Explain qualification levels, progression routes, entry requirements, and career outcomes to prospective students.
- Consistently achieve and exceed individual and team sales targets.
- Build and maintain strong relationships with corporate clients, education partners, recruitment agents, schools, colleges, universities, and individual customers.
- Lead and support marketing campaigns across digital and traditional channels.
- Prepare professional presentations and proposals using Microsoft PowerPoint and other relevant tools.
- Analyse market trends, customer needs, competitor activities, and qualification demand to identify business growth opportunities.
- Manage sales and marketing projects efficiently, ensuring timely delivery of campaigns and business objectives.
- Collaborate with internal teams to optimise marketing strategies and improve customer engagement.
- Use Microsoft Excel to analyse sales performance, prepare reports, and monitor KPIs.
- Maintain accurate records of client interactions, sales pipelines, marketing activities, and business development opportunities using CRM systems.
Essential Requirements
- Proven experience in both B2B and B2C sales with a demonstrable record of achieving or exceeding sales targets.
- Previous experience selling or recruiting students for:
- Online Qualifications
- On-Campus Qualifications
- English Language Courses
- Short-Term Study Visa Programmes
- Summer Schools
- Professional Short-Term Study Visa Programmes
- Good knowledge of UK qualification frameworks and awarding organisations such as OTHM, TQUK, LMQ, and other recognised awarding bodies.
- Ability to confidently explain qualification structures, levels, credit values, progression routes, and university pathways.
- Strong business development and negotiation skills.
- Excellent communication and presentation skills in English.
- Ability to identify customer needs and close sales effectively.
- Strong organisational and time management skills.
- Experience in planning and delivering successful marketing campaigns.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint) and CRM systems.
- Strong analytical skills with the ability to interpret sales and marketing data.
- Project management experience is desirable.
- Knowledge of digital marketing, lead generation, CRM management, and customer acquisition strategies.
What We're Looking For
We are looking for a motivated professional who thrives in a target-driven environment and enjoys building relationships with businesses, education partners, recruitment agents, and individual students.
The successful candidate will be commercially minded, proactive, and passionate about promoting education. They should possess a strong understanding of UK-regulated qualifications, English language programmes, and student recruitment.
Candidates with experience selling OTHM, TQUK, LMQ, regulated qualifications, English language courses, and higher education pathways will have a distinct advantage.
Experience
- B2B Marketing – 1 year (Preferred)
- B2B & B2C Sales – 1 year (Preferred)
- Student Recruitment / International Education Sales – 1 year (Preferred)
- Experience selling regulated qualifications (OTHM, TQUK, LMQ or equivalent) – Preferred
- Experience selling English language programmes – Preferred
Work Location: Hybrid Remote – Harrow HA3 5FE
Pay: £12.71-£15.00 per hour
Application question(s):
- Which languages can you speak, read, and write fluently? Please list each language and indicate your proficiency level (Native, Fluent, Conversational, or Basic).
- Do you have experience working with education agents, corporate partners, universities, or training providers? Please describe your role, the markets you covered, and the results you achieved.
- How would you advise a prospective student who is unsure whether to enrol in an English language course or a regulated qualification? Please explain your approach.
- What experience do you have promoting or selling qualifications from awarding organisations such as OTHM, TQUK, LMQ, or other UK-regulated awarding bodies? Please provide examples.
- Describe your experience recruiting or selling both online and on-campus qualifications, as well as English language courses. Which programmes have you sold most successfully?
Work Location: Hybrid remote in Harrow HA3 5FE
