The Role
The AI revolution is reshaping the digital landscape, and Vertiv is helping power what's next. As a global leader in critical digital infrastructure, we bring together power, cooling, IT, and services to support the world's most demanding applications.
This is marketing where it matters most, in the field, face-to-face, and directly tied to revenue. As our EMEA Field Marketing Specialist at Vertiv, a Fortune 500 company headquartered in the US with EMEA revenue doubling year over year, you'll be the engine behind event delivery, PR coordination and narrative, lead management, and brand-perfect execution across Northern Europe.
You won't just plan marketing; you'll make it happen. From packed trade show floor to the precision of a perfectly routed leads to sales. You will owe the execution that turns marketing activity into measurable pipeline. You'll be the trusted day-to-day marketing partner for field sales teams, navigating complex stakeholder landscapes both face-to-face and through remote connections to ensure every activation, campaign, and touchpoint is delivered with the quality and consistency that builds real commercial momentum.
Location & Working Arrangement
This is a remote role; however, you will be travelling regularly (up to 3 months per year) within the UK, Ireland, and the Nordics. You will also be expected to attend face-to-face meetings at our London or Southampton offices on a regular basis.
What You'll Own
PR, Narrative & Communications
Shape and amplify Vertiv's regional narrative through coordinated PR activity, thought leadership placement, and media engagement. Working alongside the PR Agencies and EMEA PR team to ensure consistent messaging across earned, owned, and paid channels, Coordinate content reviews and approvals with internal stakeholders to ensure accuracy, compliance, and alignment before publication, working closely with subject matter experts, portfolio teams, creating compelling content across a range of formats, including case studies, customer stories, videos, advertising, landing papers and digital campaign assets.
Event Execution & Lead Conversion
Run the full operational playbook for marketing events, trade shows, and field activations end-to-end. Then own the critical handoff, ensuring every lead is accurately captured, CRM-routed, qualified, and delivered to Sales with zero pipeline leakage. Go beyond attendance numbers by analysing engagement depth, lead quality, and conversion potential to prove what's actually working.
Revenue PODs & Pipeline Contribution
Work closely with Revenue PODs (cross-functional sales and marketing teams) to align field marketing execution with commercial targets. Ensure marketing activities directly feed into POD-level revenue goals, providing visibility on sourced and influenced pipeline at a granular, team-based level.
Pipeline & Demand Generation
Connect the dots between activity and impact. Track marketing-sourced pipeline contribution, monitor channel metrics, and report on the commercial value of every initiative using Power BI, Oracle Analytics, and marketing automation platforms.
Brand, Content & Communications
Enforce global guidelines across all outputs, agency-produced, partner-generated, or internal — while ensuring every piece of messaging aligns with the broader GTM strategy and commercial objectives. Develop compelling customer case studies with Sales and manage local social media that balances global consistency with local relevance.
Multi-Stakeholder Interface & Sales Alignment
Serve as the go-to marketing contact for field sales teams, channel partners, regional leadership, and cross-functional stakeholders — building trusted relationships through regular face-to-face engagement at our London or Southampton offices and effective remote collaboration across time zones. Align on priorities, event participation, and campaign execution. Brief agencies with clarity and hold the line on timelines and quality. Strengthening Vertiv's presence in the local industry ecosystem through meaningful community engagement and connections.
AI-Powered Efficiency & Innovation
The Specialist is expected to leverage the latest AI-powered content creation, research, productivity, and workflow automation tools to improve efficiency, enhance content quality, and support content strategy execution. Staying ahead of emerging technologies and integrating them into day-to-day marketing operations is a core expectation of this role.
Data Governance & Accountability
Ensure all data handling, lead capture, and communications comply with privacy regulations. Track KPIs consistently, maintain data accuracy, and share performance openly, reinforcing a culture of transparency and continuous improvement.
Qualifications
Required
- Bachelor’s degree in marketing, Communications, Business, or related field
- 3+ years of professional experience in field marketing, including content, communications, technical writing, engineering, IT, data center, or related technical fields.
- Demonstrated experience managing event logistics and post-event lead processes.
- Familiarity with CRM tools (e.g., Oracle, Redwood) and marketing automation platforms (e.g., 6Sense, PowerBi, social media scheduling tools, budgeting & expense platforms)
- Experience using Canva Pro
- Excellent written and verbal English
- Willingness to travel regularly within the UK, Ireland, and the Nordics (up to 3 months per year) and attend face-to-face meetings at our London or Southampton office on a regular basis.
Desired Profile
- Strong interest in and understanding technology and digital infrastructure markets.
- Ability to quickly learn and communicate complex technical subjects.
- Ability to manage multiple projects and navigate structured review and approval processes.
- Experience in B2B technology marketing, engineering, IT, data center, or related industries preferred.
- Familiarity of working for large US corporates
- Proven PR experience and event management skills.
Skills & Competencies
- End-to-end event delivery and logistics management
- Lead management mastery, CRM routing, qualification, and follow-up frameworks.
- Proven ability to interface with multiple stakeholders at all levels, both face-to-face and via remote/virtual channels
- Strong project management and stakeholder coordination skills
- Experience working with cross-functional stakeholders and managing multiple priorities simultaneously.
- Experience working within or alongside Revenue PODs or cross-functional commercial teams.
- PR coordination and narrative development for regional media and industry audiences
- Brand enforcement with a keen eye for visual and messaging consistency
- Social media content development and performance monitoring across B2B platforms
- Clear, compelling copywriting for case studies, sales enablement, and event collateral
- Cross-functional collaboration with sales teams, agencies, and internal stakeholders
- Marketing analytics and pipeline reporting
- Proficiency in leveraging AI-powered content creation, research, productivity, and workflow automation tools to improve efficiency and enhance output quality.
Highly organised with the ability to manage multiple concurrent projects in a fast-paced, high-growth environment.
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