Senior Brand Activation Manager
Pierre Fabre —Reading
- Marketing
- English
- Master's degree
Senior Campaign Manager
huumun —Bracknell
- CRM software
- Marketing
- Writing skills
Quick apply
10d
Senior Marketer, ETF Marketing
Invesco —Henley on Thames
- Full-time
- Hybrid work
- Spanish
- English
- Bachelor's degree
- Annual leave
- Life insurance
Senior / Principal Product Manager - Enterprise Asset Management & Agentic AI
IFS —Staines-upon-Thames
- Full-time
- Hybrid work
- Machine learning
- Product management
- AI
Quick apply
Senior Product Manager - Enterprise Asset Management & Agentic AI
IFS —Staines-upon-Thames
- Full-time
- Hybrid work
- Product management
- AI
- Communication skills
Quick apply
Marketing Manager (maternity cover)
Mary Hare School —Newbury
- £36,363 - £39,152 a year
- Full-time
- Budgeting
- In-person
- School
- Free parking
- Employee assistance programme
Quick apply
Assistant Community Manager @ Momento Staines
Greystar Europe Holdings —Staines-upon-Thames
- £40,000 a year
- Management
- Sales
- English
- Health & wellbeing programme
- Gym membership
Quick apply
7d
Head of Demand Generation
Dynamic Planner —Reading
- Part-time
- Hybrid work
- Marketing
- Team management
- No degree
7d
Marketing Manager
Thames Valley Window Company —Bracknell
- £35,000 - £40,000 a year
- Full-time
- CRM software
- Social media management
- Organisational skills
8d
Sr Designer
Christie Digital Systems Inc. —Wokingham
- Full-time
- Hybrid work
- Bachelor's degree
- Conflict management
Quick apply
5d
Community Engagement Officer
Apex Healthcare Services Limited —Reading
- From £13.50 an hour
- Full-time
- Supervising experience
- Project management
- In-person
Quick apply
6d
Senior Account Manager - Home Counties / London
Yell Ltd —Slough
- £40,000 - £45,000 a year
- Full-time
- Remote
- Business development
- Employee assistance programme
- Life insurance
Quick apply
Digital Marketing Manager, International
Imprivata —Uxbridge
- Full-time
- Marketing
- Data analysis skills
- Analysis skills
SEO Account Manager
Web Results Direct —Godalming
- Free parking
Business Development Manager (BDM) - Oxford- Circa 41k Package - 53k OTE Uncapped
Yell Ltd —Oxford
- £35,875 a year
- Full-time
- Remote
- Business development
- Presentation skills
- Referral programme
Quick apply
Deputy Manager
Nouvita Ltd —Camberley
- £16.75 an hour
- Full-time
- Team management
- Recruiting
- Training & development
- Annual leave
- Employee discount
10d
Outreach Assistant
Balliol College —Oxford
- £27,865 - £34,802 a year
- Weekend availability
- Databases
- University
- Travel
- Employee discount
6d
Promotions Coordinator
The Bridge Nightclub —Oxford
- £13.00 - £14.50 an hour
- Weekend availability
- Bar
- In-person
- Communication skills
- Work from home
- Employee discount
Quick apply
1d
Paid Digital Media Senior Analyst
upriseUP —Chesham
- £36,000 - £44,000 a year
- Monday to Friday
- Hybrid work
- English
- Scripting
- Communication skills
- Flexible schedule
Senior Mental Health Support Worker
Nouvita Ltd —Camberley
- £13.43 - £14.78 an hour
- Full-time
- Mentoring
- Communication skills
- Free parking
- Employee assistance programme

I want to receive the latest job alerts for senior advertising manager in reading, brk

By signing in to your account, you agree to SimplyHired's Terms of Service and consent to our Cookie and Privacy Policy.

Explore jobs in more locations

senior advertising manager jobs near reading, brk

Senior Brand Activation Manager

Pierre Fabre -
Reading

Apply Now

Job details

Qualifications

French
Branding
Marketing campaign planning
Stakeholder collaboration
Marketing
Stakeholder liaison
Internal department liaison
English
Master's degree
Marketing and advertising experience
Bachelor's degree
Sales forecasting
Overseeing budgeting and forecasting
Content strategy
Multi-channel digital marketing campaigns
Business
Promotional planning
Multichannel marketing

Full job description

Qui sommes-nous ?

A unique business, Pierre Fabre in the UK is a pharmaceutical and dermo cosmetics company, operating within oncology and skincare.

Part of a much larger French-owned Group, and owned and governed by a Foundation, we are committed to improving the lives of others and take great pride in the heritage and values of the organisation.

Votre mission

The Brand Activation Manager (BAM) is responsible for implementing marketing activities related to their assigned brand or ranges by designing the omnichannel strategy, managing B2C activations, and coordinating B2B2C & B2B activations. They play a key role in managing the brand image, ensuring that all actions are aligned with the brand's identity, values, and performance and commercial objectives. The BAM contributes to the development of brand awareness, market share, and turnover, within the framework of the 360º marketing strategy (OFF/ON line) and the budgetary objectives defined by Management.

DETAILED RESPONSIBILITIES

Define the local strategy for the brand/ranges and plan their omnichannel activations: The BAM develops specific marketing action plans to activate the brand in a 360º Off/Online manner.
Prepare and/or collaborate in the preparation and monthly reporting of the sales and advertising budget, and carry out proper monitoring to ensure that market share, sales, and advertising expenditure targets are met.
Define your brand's B2C Media Strategy (Pure Media & Advocacy) together with the Media Specialist (Investments, Media mix, KPIs, plans) according to business objectives, Media, global guidelines, and the omnichannel plan, with the aim of increasing your brand's visibility and appeal, generating traffic to online and offline points of sale, and ultimately achieving an increase in sell-out and sell-in. You will also manage its implementation, coordination, monitoring, and optimization directly with media agencies and with analysis and input from the Media Specialist.
Develop "MASTER" offline B2C activation and promotion resources and/or tools according to the defined omnichannel plan, integrating budgetary and regulatory obligations.
Deliver a B2B activation "master kit" to the sales and medical teams.
Collaborate with the Retail/Shopper Activation & HCP Activation Managers for B2B2C & B2B activations.
Lead, with the support of your brand's Marketing Coordinator the development of harmonized and consistent content—offline & online/paid & organic and online & offline retail—for your 360º campaigns, according to the guidelines & kits provided by Corporate, and be responsible for delivery to the various internal and external stakeholders.
Manage all processes and elements related to products, their positioning, costs, promotional elements, etc.
Prepare and regularly monitor sales forecasts for your products (as well as promotional tools) and implement all means to avoid delays, stockouts, obsolescence, and optimize inventory management in conjunction with the logistics department.
Monitor performance: The BAM oversees the results of media performance (in sync with media specialist if available), the performance of their brand/ranges in the market (sell-out and market share), commercial performance (in sync with commercial team), and the availability and visibility of the products in their portfolio, such as the profitability of promotions, margins, and return on investment (ROI) in coordinate with the Commercial team . They also coordinate actions based on data to optimize performance.
Monitoring the competition, consumer insights, and trends: It keeps up to date with market trends and the actions of direct competitors or other types of market players in order to anticipate changes and adjust strategy accordingly based on the insights of the CMI team.

KEY COLLABORATIONS

Follow the strategy promoted by the MEDIA SPECIALIST.
Ensure execution & localisation of the global content strategy
Collaborate with the Retail/Shopper Activation & HCP Activation Managers for B2B2C & B2B activations.
Collaborate with media agencies, POS suppliers, packs & documentation providers, as well as design agencies.
Collaborate with commercial areas in the implementation of the global commercial strategy.
Maintain fluid communication with all internal stakeholders (Operations, QRVI, etc.) that affect the development of your activity.
Maintain relationships with key opinion leaders for product development.
Support your team's activity through your presence and communication with healthcare professionals.

Qui êtes-vous ?

SKILLS, Experience and Education

Minimum 3 years of experience in similar roles, preferably in the beauty or dermocomsetics sector. Previous experience as a Brand Manager, Product Manager, Trade Marketing Manager, or in positions related to brand management and activations.
University degree in Marketing, Business Administration, or a related field. Additional training in Marketing will be considered a plus for candidates whose basic training is in a different field. Master´s degree is a plus
Proficiency in market and competition analysis tools or past experience with analysing data
Past knowledge of B2C media management is a plus
Experience in coordinating with media agencies and suppliers.
Skills in budget management and ROI analysis.
Advanced command of English essential and French an advantage
Proficiency in office tools and digital platforms (market analysis tools, social media management, etc.).

Nous sommes convaincus que la diversité est une source d’épanouissement, d’équilibre social et de complémentarité pour nos collaborateurs, nos offres sont donc ouvertes à toutes et tous sans restriction.

Apply Now

Refine Your Search

senior advertising manager jobs in reading, brk

Senior Brand Activation Manager

Senior Campaign Manager

Senior Marketer, ETF Marketing

Senior / Principal Product Manager - Enterprise Asset Management & Agentic AI

Senior Product Manager - Enterprise Asset Management & Agentic AI

Marketing Manager (maternity cover)

Assistant Community Manager @ Momento Staines

Head of Demand Generation

Marketing Manager

Sr Designer

Community Engagement Officer

Senior Account Manager - Home Counties / London

Digital Marketing Manager, International

SEO Account Manager

Business Development Manager (BDM) - Oxford- Circa 41k Package - 53k OTE Uncapped

Deputy Manager

Outreach Assistant

Promotions Coordinator

Paid Digital Media Senior Analyst

Senior Mental Health Support Worker

I want to receive the latest job alerts for senior advertising manager in reading, brk

Explore jobs in more locations

Qui sommes-nous ?

Votre mission

Qui êtes-vous ?

Jobseeker tools

Employer Tools

Browse

Stay Connected