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product manager – marketing jobs near cotswolds

Marketing Manager

UCAS -
Cheltenham

Quick apply

Job details

Full-time
Up to £40,000 a year
11 days ago

Benefits

Free parking
On-site gym
Annual leave
Discounted gym membership
Employee discount

Qualifications

Project management
B2B marketing
Marketing

Full job description

Vacancy location

Location

South West, Gloucestershire, Rosehill - Hybrid

Vacancy details

Job Profile

Communications and Marketing - Education Marketing

Title

Marketing Manager

Contract Type

Full Time

About us

About UCAS

UCAS is at the heart of connecting people to higher education.

UCAS is the world’s leading shared admissions service for higher education. We provide application services for UK universities and colleges as well as delivering a wide range of research, consultancy and advisory services to schools, colleges, careers services, professional bodies and employers.

We’re a successful and fast-growing organisation, which helps hundreds of thousands of people every year. We're committed to delivering a first-class service to all of our customers — they're at the heart of everything we do.

Business Unit description

Led by Dave Penney, Chief Communications and Marketing Officer. This broad business unit and incorporates the following functions:

UCAS Media education and industry Sales
Education and Industry Marketing
Digital Marketing Operations
Events
Partnerships
Apprenticeships
Public Affairs, Press and Communications
Insights

The business unit is set up to deliver against the objectives of UCAS charity and operate UCAS Media (UCAS’s commercial subsidiary) to help fund UCAS’s charitable operations. For the charity, our objective is to provide everyone with the information, advice and guidance they need to make informed decisions on their next steps. We deliver on this via our media ecosystem which consists of information, advice and guidance on ucas.com, our social media feeds across various channels, email, live events and webinars,

For UCAS Media, our business objective is to generate revenue through paid collaborations with higher education providers who wish to improve their position in the market, and commercial brands who want to reach students. All brands wishing to use our media ecosystem and insight services must align with our framework. All profits generated are gift aided to UCAS the charity and in turn fund the charitable objectives, such as our recent announcement that students in receipt of free school meals will no longer need to pay the UCAS application fee.

About the role

Contractual Hours

35.00

About the role

This post holder takes responsibility for leading on the marketing for one of UCAS key customer segments. From go to market and product launch to determining positioning, brand, competitive analysis, features and USPs, lead generation and customer success activities, you will be the champion for your product category or audience segment and help grow its customer base and meet revenue targets. This means you work with a cross-functional team across Sales, Product, Operations and more, taking responsibility for the marketing strategy from beginning to end.

Key accountabilities:

Developing and managing the marketing strategy

Working closely with sales and product teams to identify opportunities to drive value for customers and grow your customer segment

Develop a well-structured B2B sales funnel, continually optimizing and refining the UCAS sales process.

Define and lead on the development of the UCAS B2B brand story and proposition for your segment, bring it to life through engaging and creative content

Prepare clear briefs to product communications and promotional campaigns and analyze and present results to stakeholders

Develop value propositions to customers articulating the product description, benefits, and values and provide training and sales material for sales colleagues.

For full job description - please see role profile attached.

Skills, qualifications, and experience

Proven experience in B2B marketing, with an in depth understanding of the education or commercial market segment we operate in

Proven track record aligning sales and marketing activity.

Demonstrated ability to manage multiple projects under tight deadlines in a fast-paced environment

A track record of marketing experience

A powerful and persuasive communicator, who can influence and inform internal and external stakeholders

Proven track record of results delivery and excellent project management skills.

A track record of delivering tangible revenue outcomes

Possess commercial acumen.

Extensive experience in building and nurturing key stakeholder relationships.

Ability to think creatively, whilst also being able to implement outcomes.

Package

Salary - up to £40,000

Purpose-driven work in a charity-led organisation connecting people to education and opportunity

Internal training, mentoring, and access to industry-recognised certifications through our development academies

Hybrid working model built on trust and flexibility, with a 35-hour week and flexible contracts

30 days annual leave, 3 concessionary days over Christmas, bank holidays, and the option to purchase additional leave

Everyday wellbeing support through Perkbox, offering discounts and wellness tools

Onsite facilities including a subsidised gym, café, and free parking at our Cheltenham office

Inclusive culture supported by employee networks, wellbeing champions, and Mental Health First Aiders

Recognition and reward through our quarterly employee scheme and an ex-gratia bonus for going above and beyond

Studies have shown that some groups of people are less likely to apply to a role unless they tick every box. At UCAS we recognise that talent comes in various forms and we are committed to delivering a fair and equitable recruitment process where applicants have an equal opportunity to demonstrate their skills. So, if you think you have what it takes, but don't necessarily meet every single point on the job description, please still apply.

If you have any questions and would like to find out more about the role before applying please email the Talent Acquisition team via [email protected] and one of us will be in touch.

Work Location: Hybrid remote in Cheltenham GL52 3LZ

Quick apply

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