B2C MARKETING MANAGER
Full‑time | Based in Edinburgh (Head Office)
INTRODUCING ORIGIN
For almost 20 years, Origin Fitness has been an award-winning distributor and manufacturer of fitness equipment.
We partner with commercial operators, education facilities, sports performance organisations and distributors to design, deliver and install high‑quality equipment, as well as then providing comprehensive training and support services.
We’re an ambitious and innovative business, working to become the best commercial fitness equipment supplier in the UK. Our people and our culture sit at the heart of our mission and strategy, and our core values shape how we work together every day.
Learn more: originfitness.com/vision-and-values
START YOUR ORIGIN STORY
We’re now expanding our Marketing team and are seeking an experienced B2C Marketing Manager. Reporting to the Marketing Director, you’ll be ready to roll your sleeves up to help take the Origin brand to the next level.
What you'll be doing
- Developing and managing the Origin B2C brand, bringing our new brand positioning to life across every consumer-facing touchpoint
- Owning the Instagram strategy, and working with the social agency, to ensure every piece of content is on brand and on strategy
- Recruiting, briefing and managing three to four brand ambassadors
- Identifying and managing two to three brand partners in strength, wellness and fitness
- Managing the consumer email programme, ensuring tone and content build the brand consistently over time
- Working with the creative team to brief and produce content for campaigns, social and ambassadors
- Building and maintaining a robust methodology for measuring and tracking brand growth
What you'll need to succeed
- 5+ years experience building a consumer-facing brand
- 3+ years hands-on experience leading strategy and content development on Instagram, including both organic and paid social
- Experience managing ambassador/influencer relationships from brief to content delivery
- Strong creative judgement. You don't need to be a designer, but you need to know what good looks like and be able to articulate why
- Ability to write in our brand voice and brief others to do the same
- Comfortable managing multiple external partners simultaneously
- A willingness to get stuck in. This is a role for someone who wants to make a real marketing and commercial impact. We’re a small team with BIG ambitions.
- An interest in fitness and the gym (although you might not yet know your pin-loaded from your plate-loaded)
Bonus points if
- You have experience in fitness, sport or an active lifestyle brand
- You’ve got experience shooting stills or video. Double bonus points if you’re happy being in front of the camera too.
- You've worked on a brand that was building consumer awareness from a low base
WHY THIS ROLE MATTERS
The Marketing Team is a key driver of Origin’s growth. We’ll be pivotal in helping double the size of the business in the next 5 years, building brand awareness and salience amongst both B2B and B2C customers. Our recently agreed new marketing strategy gives us the direction and resources to take Origin marketing to the next level, to match the business’s ambitions.
We’re committed to equality, diversity, and creating an inclusive workplace.
Find out more: originfitness.com/working-at-origin
Pay: £35,000.00-£40,000.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
- On-site gym
- On-site parking
Experience:
- Building consumer facing brand: 5 years (preferred)
- Leading Strategy & Content Development : 3 years (preferred)
- Fitness/Sport/Active Lifestyle: 1 year (preferred)
Work authorisation:
- United Kingdom (required)
Work Location: In person
