Who are we?
Wyld Holdings is an influential group operating at the very heart of the tabletop gaming and hobby sector, overseeing a dynamic portfolio of retail, distribution, and publishing brands. By providing strategic oversight and operational support, we empower our independent businesses to innovate, scale, and thrive in the global marketplace.
Summary of role
The Digital Marketing Assistant is responsible for supporting digital acquisition, maximising discoverability, and driving overall traffic and revenue growth across the entire Wyld Group portfolio, working within the Performance Team.
This role encompasses various aspects of digital marketing, including merchandising, SEO, UX, and PPC. You will help optimise e-commerce product listings, support paid campaigns, and implement data-driven digital strategies to ensure our brands continued global growth.
This role is an ideal opportunity for someone with solid digital marketing experience, who enjoys working across channels, identifying issues and opportunities, and having a varied project based workflow. The below is an example of the kind of work this role will undertake
Key responsibilities and day-to-day expectations:
E-commerce SEO/UX Optimisation: Support the optimisation of product descriptions, metadata, and collection pages for various sites under the Wyld Group. Ensure listings are primed for both organic visibility (SEO) and paid performance (PPC/Shopping) to maximise conversions.
Paid Advertising & Shopping Support: Assist in the day-to-day management and monitoring of PPC campaigns and Google Shopping feeds alongside our partner agencies. Help track ad spend, adjust bids, and ensure product feeds are accurate and optimised.
Media & Publishing Growth Strategy: Partner with our editorial teams and creators to align content creation with general digital trends, hobby search queries, and high-performing marketing channels.
Website Health & User Experience: Monitor site usability, mobile performance, and basic technical health across group websites, collaborating with the IT and web development teams to report errors and implement fixes. Assist in providing insights to inform marketing and website optimisation strategies to relevant teams.
Multi-Channel Marketing Support: Assist with wider digital marketing initiatives as required, which may include email marketing support, affiliate tracking, and cross-brand promotional campaigns. Collaborating with the UX and design process, optimising landing pages, navigation structures and conversion paths.
Analytics & Performance Reporting: Monitor, analyse, and report on digital traffic, campaign performance, conversion rates, and ROI across both paid and organic channels using standard analytics suites.
A typical day includes:
- Reviewing Google Merchant Center and Google Ads to ensure Shopping feeds are healthy and campaigns are running efficiently following a major product announcement.
- Optimising high-margin e-commerce categories on Wyld Group sites with targeted, high-converting copy that serves both search engines and paid landing pages.
- Meeting with the editorial teams to provide digital performance insights and trend briefs for upcoming digital feature articles.
- Pulling data from Google Analytics 4 to create a weekly report on total digital acquisition and revenue across the group's brands.
Example of the Performance Team’s KPI’s:To give an overview of the metrics this team uses to measure success, the work you will be fulfilling will contribute to the below KPI’s:
- Total Digital Traffic Growth: Measurable month-on-month increase in high-intent digital traffic (Paid and Organic) across the Wyld Group portfolio.
- Campaign ROAS & Efficiency: Supporting the maintenance of a healthy Return on Ad Spend (ROAS) across PPC and Shopping campaigns.
- Keyword & Search Visibility: Upward movement of core commercial and informational keywords across paid and organic search results.
- Total Digital Revenue Contribution: Growth in overall online sales, subscriptions, and conversions driven by multi-channel digital marketing efforts.
Requirements and Technical Skills:
- Experience: Experience in a digital marketing role, with exposure to e-commerce retail or mixed media digital publishing.
- Technical Toolkit: Familiarity with essential digital marketing tools such as Google Ads, Google Merchant Center, Google Analytics 4 (GA4), core SEO tools (e.g., Screaming Frog, SEMrush, or Google Search Console), and UX tools (HotJar, Miro)
- CMS & E-commerce Familiarity: Basic experience working within e-commerce backends (e.g., Magento, Shopify, or WooCommerce) and content management systems (WordPress).
- Analytical & Proactive Mindset: Good data literacy with the ability to interpret digital marketing metrics and a strong eagerness to learn and support a fast-paced multi-brand environment.
Pay: £28,684.03 per year
Benefits:
- Company pension
- Cycle to work scheme
- Employee discount
- Free parking
- Health & wellbeing programme
- On-site parking
- Private medical insurance
Work Location: In person
