About Coveris
Coveris is a leading European packaging company specialising in high-performance flexible plastic and paper packaging solutions. Serving some of the world’s most recognised brands and retailers, Coveris packaging protects a diverse range of products, including food and beverage, pet food, medical supplies, industrial, and agricultural goods. Committed to innovation and sustainability, Coveris continuously develops attractive and environmentally responsible packaging in line with our No Waste vision. With a corporate office in Vienna, Coveris operates 18 sites across the EMEA region, including five manufacturing locations in the UK, employing 2,500 people.
Job Description
We have an exciting opportunity to join the Coveris Marketing and Communications team as a Digital Marketing Executive.
In this role, you will support the delivery of digital marketing strategies, projects and campaigns across an international business. As Coveris continues to evolve during a transformative period for both our organisation and the wider packaging industry, we are placing a strong focus on digitalisation and automation to support our business objectives. This includes enhancing audience engagement, improving the customer experience, expanding our content marketing capabilities and driving greater marketing and sales efficiency.
The Digital Marketing Executive will play a key role in strengthening our online presence and brand positioning. You will support growth in our target markets while ensuring alignment with our sustainability strategy, leveraging digital tools, platforms and analytics to deliver measurable impact.
Digital Marketing Executive Responsibilities
- Develop and execute digital marketing strategies and campaigns with clear, measurable KPIs
- Monitor performance, analyse data and optimise campaigns to drive continuous improvement
- Collaborate with sales, technical and R&D teams to deliver aligned and effective campaigns
- Work with internal teams and external partners to produce engaging, on-brand
- Manage and optimise website performance, improving SEO, user experience, traffic and conversion rates
- Enhance customer experience through digital tools, platforms and automation
- Plan and deliver content strategies aligned to B2B buyer journeys, including keyword research and content optimisation
- Manage paid media campaigns across Google Ads and LinkedIn, including targeted B2B paid social activity
- Use CRM systems such as HubSpot to manage lead generation, nurturing workflows and campaign tracking
- Develop and optimise email marketing campaigns, automation workflows and landing pages
- Grow social media presence, ensuring consistent brand messaging content
- Track and report on performance using analytics tools such as GA4, turning insights into actionable recommendations
- Set up and maintain campaign tracking including UTMs and tag management tools
- Use AI tools such as ChatGPT, Claude or Copilot to improve efficiency and explore new opportunities
Additional responsibilities:
- Provide ad hoc support across marketing and communications activities, demonstrating flexibility and a proactive approach
- Contribute to internal and external events, content creation and communications across press, social media, intranet and website channels
- Translate technical and regulatory information into clear, engaging content for a range of audiences and channels
- Support employer branding and recruitment activities in collaboration with HR
Your profile
- 3+ years’ experience in digital or content marketing
- Proven experience delivering multi-channel digital campaigns end-to-end (planning through to reporting)
- Strong knowledge of digital marketing channels, including SEO, SEM, PPC, Google Ads, email and social media
- Proficiency in marketing platforms and tools such as HubSpot, Google Analytics and Google Ads, as well as CMS platforms
- Experience in email marketing planning and execution, including lead generation (MQLs)
- Experienced copywriter, able to create engaging content across multiple channels and formats
- Confident working with external agencies and stakeholders
- Excellent communication, presentation and interpersonal skills
- Hands-on experience using AI tools (e.g. ChatGPT, Claude, Copilot) to improve marketing efficiency
- Strong storytelling skills
Preferred skills and qualifications
- Experience in a multi-site or international business environment
- Experience in content production and/or graphic design, or managing external partners to deliver these
Travel is required across the Coveris sites in the UK and occasionally in Europe. A Company Car or Car Allowance is included in the package
Pay: From £35,000.00 per year
Benefits:
- Company pension
- Cycle to work scheme
- Flexible schedule
- Free parking
- Life insurance
- On-site parking
- Sick pay
- Work from home
Application question(s):
- Do you hold a current valid driving licence?
- Do you have a minimum of 3 years experience in a similar role?
Work Location: Hybrid remote in Sheffield
