Head of paid media Work, Jobs in Withington, Gtm (with Salaries)

Head of Paid Media
Somerce —Manchester
- £50,000 - £70,000 a year
- Full-time
- Hybrid work
- IT
- Leadership
- Employee discount
- Flexible schedule
Quick apply
7d
Content creator
Ox Resin Ltd —Manchester
- £25,000 - £40,000 a year
- Part-time
- Hybrid work
- Driving
- In-person
- Free parking
Quick apply
Head of Affiliates
Somerce —Manchester
- £50,000 - £70,000 a year
- Full-time
- Hybrid work
- Leadership
- Negotiation
- Employee discount
- Flexible schedule
Quick apply
7d
Head of Digital Activation
Dechra Pharmaceuticals PLC —Northwich
- £85,000 - £92,000 a year
- Analysis skills
- Travel
- Employee assistance programme
7d
Head of Paid Digital
CNS Media Ltd —Manchester
- £50,000 - £55,000 a year
- Full-time
- Hybrid work
- In-person
- Leadership
- Communication skills
- Gym membership
Quick apply
Head of Content
Arne Clo Ltd —Warrington
- Management
- Employee assistance programme
- Employee discount
Quick apply
Marketing & PR Manager (Rudy's Pizza)
Mission Mars (Head Office) —Manchester
- £40,000 - £45,000 a year
- Full-time
- Social media management
- Project management
- Marketing
- Employee discount
Quick apply
3d
Paid Media Manager
Debenhams Group —Manchester
- Full-time
- Management
- Presentation skills
- Team management
Quick apply
Head of Social
Dentsu —Manchester
- Full-time
- Leadership
- Communication skills
GENERAL MANAGER - MATERNITY COVER - FIXED TERM CONTRACT
Honest Burgers —Manchester
- £42,000 - £53,700 a year
- Full-time
- Restaurant
- School
- Referral programme
- Sick pay
14d
Head of Digital
Hakim Group —Darwen
- Full-time
- Hybrid work
- IT
- Leadership
- Communication skills
- Free parking
- Employee discount
6d
Head of Marketplaces - Myprotein | THG Nutrition
THG —Manchester
- Analysis skills
- Annual leave
- Employee assistance programme
Quick apply
6d
Social Media Manager
Debenhams Group —Manchester
- Full-time
- Social media management
- Analysis skills
- Leadership
Senior Creative Strategist
Soar With Us —Manchester
- £50,000 - £60,000 a year
- Full-time
- Hybrid work
- Analysis skills
- Presentation skills
- Mentoring
- Annual leave
Quick apply
Paid Media Strategist
Impression Digital —Manchester
- £29,800 a year
- Hybrid work
- Presentation skills
- Travel
- Annual leave
- Employee assistance programme
Graphic Designer
Travel Counsellors —Manchester
- Hybrid work
Quick apply
11d
Social Media Account Director / Senior Account Director
Smoking Gun —Manchester
- From £45,000 a year
- Full-time
- Sales
- Social media management
- Leadership
- Employee discount
Head of Group Commercial & Procurement
Club L London —Manchester
- Marketing
- Negotiation
- Annual leave
- Employee discount
Quick apply
6d
Paid Social Manager
Embryo —Manchester
- £30,000 - £40,000 a year
- Hybrid work
- Presentation skills
Creative Project Manager
Soar With Us —Manchester
- £45,000 - £55,000 a year
- Full-time
- Hybrid work
- Management
- Mentoring
- In-person
- Annual leave
Quick apply
12d

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Head of Paid Media

Somerce
Manchester

Quick apply

Job details

Full-time
£50,000 - £70,000 a year
7 days ago

Benefits

Company pension
Employee discount
Flexible schedule

Qualifications

IT
Leadership

Full job description

About Somerce

Somerce is a TikTok Shop specialist agency focused on driving GMV growth for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands in the UK, US and EU, managing everything from live commerce and affiliates to paid media and trading strategy.

Paid media on TikTok is a different discipline - it sits at the intersection of performance marketing, creative strategy and e-commerce trading. As Head of Paid, you will own this function entirely: building the strategy, running the accounts and leading a team that consistently turns ad spend into measurable GMV growth for our clients.

Our clients include: P.Louise, Unilever, Free Soul & L'Oréal

What You’ll Do

Paid Media Strategy & Ownership

Own paid media strategy across Somerce's client portfolio on TikTok and connected channels
Define how paid is used to accelerate GMV - not just drive traffic, but drive commercial outcomes
Build scalable paid frameworks that integrate with trading strategy, affiliate activity and live commerce
Stay ahead of TikTok's ad product developments, algorithm changes and platform best practices
Set the internal standard for how paid campaigns are planned, executed and reported

Campaign Planning & Execution

Lead end-to-end campaign management across TikTok Ads, including:

TikTok Shop Ads across all formats
Retargeting and audience strategy
Live commerce ad amplification

Plan budgets, bid strategies and campaign structures to maximise return on ad spend
Align paid activity tightly to trading calendars, promotional moments and product launches
Work closely with the content team to ensure creative assets are built for paid performance

Creative & Audience Strategy

Lead creative strategy for paid - knowing what hooks, formats and messages convert on TikTok
Build structured testing frameworks across creative, audiences and placements
Translate performance data into clear creative briefs that the content team can act on
Identify winning creative quickly and scale it; cut what isn't working without hesitation

Performance & Reporting

Own ROAS, CPA, CPM and GMV targets across your client portfolio
Monitor campaign performance daily and make real-time optimisation decisions
Lead paid performance reviews with clients - backed by clear data and forward-looking recommendations
Forecast paid media contribution to GMV and flag variances early
Use attribution data intelligently, accounting for TikTok's role across the full funnel

Team Leadership

Build and lead a team of Paid Media Managers and Executives
Set clear standards for campaign quality, pacing and reporting
Develop your team's skills across strategy, execution and client communication
Review client-facing work before it goes out - ownership sits with you

How You'll Work

Fast-paced, high-ownership environment
Minimal bureaucracy, maximum accountability
You're expected to be across the numbers, ahead of the platform and clear with clients
This is a role for someone who is serious about paid performance and wants to lead it properly

Requirements

Essential

Proven experience owning paid media strategy and execution at a senior level
Strong hands-on knowledge of TikTok Ads Manager and TikTok Shop ad products
Track record of delivering ROAS and GMV targets, not just traffic metrics
Deep understanding of creative performance on TikTok - what works and why
Comfortable managing significant media budgets across multiple client accounts
Experience managing and developing a paid media team
Highly data-literate - you live in dashboards and make fast, confident decisions

Desirable

Experience at a social commerce or performance agency
Background in beauty, fashion, lifestyle or FMCG paid media
Familiarity with TikTok Shop-specific ad formats including GMV Max and VSA
Experience integrating paid strategy with affiliate, live commerce or organic content

Benefits

Core Benefits

Competitive salary, benchmarked to experience and performance
Performance-related bonus aligned to commercial impact
28 days holiday + bank holidays
Hybrid working with offices in London and Manchester
Flexible working hours - we care about output, not clock-watching

Growth & Career Development

Lead the paid function at one of the UK's leading TikTok Shop agencies
Regular performance reviews focused on development and impact
Direct exposure to high-growth brands across the UK, US and EU
Opportunity to shape how paid integrates with the full Somerce offering as we scale

Financial & Lifestyle Perks

Company pension scheme
Monthly wellness allowance (gym, fitness, mental wellbeing or similar)
Team socials and events throughout the year
Staff discounts across our brands and partners

Work Environment

Fast-paced, high-ownership culture
Minimal bureaucracy and maximum accountability
Surrounded by people who care about performance, creativity and doing things properly
A business that wins with its clients - shared success matters

The Somerce Difference

We trust our people
We move quickly and back good ideas
You'll have real influence over one of our most commercially critical channels
If you perform, you'll grow - simple as that

Quick apply

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