Job Purpose
Momentum Training Solutions Ltd is expanding its digital learning platform, online educational product store, and e-commerce operations across the United Kingdom.
The E-Commerce Director / Digital Commerce Manager will be responsible for leading the strategic development, management and growth of the organisation's online sales channels.
The post holder will oversee all aspects of digital commerce including website performance, customer acquisition, conversion optimisation, CRM systems, digital marketing, logistics, supplier relationships, customer experience and revenue growth.
This role is critical to the organisation's commercial strategy and requires an experienced professional capable of driving significant growth within a competitive digital marketplace.
Key Duties and ResponsibilitiesStrategic Leadership
- Develop and implement the company's e-commerce growth strategy.
- Identify new digital revenue opportunities.
- Analyse market trends and competitor activity.
- Develop annual digital commerce business plans.
- Support long-term organisational growth objectives.
Online Sales Management
- Increase online sales revenue across all product categories.
- Develop pricing strategies and promotional campaigns.
- Improve sales conversion rates.
- Monitor customer purchasing behaviour.
- Implement customer retention initiatives.
Website Management
- Oversee the performance of company websites and online stores.
- Improve user experience and website navigation.
- Manage website content and product listings.
- Monitor website analytics and reporting.
- Ensure compliance with GDPR and e-commerce regulations.
Digital Marketing
- Manage SEO strategies.
- Lead PPC advertising campaigns.
- Oversee social media advertising.
- Develop email marketing campaigns.
- Improve customer acquisition performance.
Customer Relationship Management (CRM)
- Manage CRM systems and customer databases.
- Develop customer segmentation strategies.
- Implement automated customer engagement campaigns.
- Monitor customer lifetime value and retention metrics.
Operations and Fulfilment
- Oversee order processing systems.
- Manage supplier relationships.
- Coordinate logistics and fulfilment processes.
- Improve operational efficiency.
- Resolve customer service escalations.
Data Analytics
- Monitor KPIs and sales performance.
- Produce management reports.
- Analyse website traffic and customer behaviour.
- Use data insights to support business decisions.
Compliance and Governance
- Ensure compliance with consumer protection legislation.
- Maintain GDPR compliance.
- Ensure online trading compliance.
- Support organisational risk management processes.
Leadership Responsibilities
The successful candidate will:
- Lead digital commerce operations.
- Manage external suppliers and service providers.
- Support the development of internal staff.
- Drive continuous improvement initiatives.
- Report directly to senior leadership.
- Represent the business in commercial partnerships.
Key Performance Indicators (KPIs)
The post holder will be expected to:
- Increase online revenue year-on-year.
- Improve website conversion rates.
- Increase customer acquisition levels.
- Improve customer retention rates.
- Expand digital product sales.
- Improve operational efficiency.
- Increase average customer spend.
Essential Qualifications
Applicants must possess:
- Degree in Business, Marketing, Digital Commerce, E-Commerce or related discipline; or
- Equivalent professional experience at senior level.
Essential Experience
Applicants must demonstrate:
- Significant experience managing e-commerce operations.
- Experience leading digital sales growth.
- Experience managing online marketing campaigns.
- Experience using CRM systems.
- Experience analysing commercial performance data.
- Experience managing multiple digital sales channels.
Desirable Experience
- Education or training sector experience.
- Online learning platform management.
- Subscription-based business models.
- Marketplace management experience.
- International digital commerce experience.
Technical Skills
- E-commerce platforms
- CRM systems
- Google Analytics
- SEO tools
- PPC campaign management
- Digital marketing automation
- Data analysis
- Microsoft Office Suite
Working Hours
37.5 hours per week
Monday to Friday
Hybrid working available
Some travel may be required throughout the UK.
Benefits
- Competitive salary
- Company pension
- Annual leave entitlement
- Professional development support
- Flexible working opportunities
- Career progression opportunities
- Performance-related incentives
Career Development
The successful candidate may progress to:
- Commercial Director
- Digital Transformation Director
- Chief Operating Officer
- Managing Director
subject to business growth and organisational requirements.
Pay: £45,000.00-£47,000.00 per year
Work Location: In person
