The KILLSTAR brand-universe is an invitation for people to explore, discover, and become who they are. We help affirm this invitation by creating an inclusive, supportive environment where our team members are embraced exactly as they are.
We are looking for a commercially driven growth marketing leader who thrives on using data, experimentation, and customer insight to drive profitable growth. You'll be equally comfortable setting strategy, rolling up your sleeves to optimise performance and leading integrated digital marketing initiatives in a fast-moving E-commerce environment.
Based at our Brighton HQ and reporting to the Head of Brand Marketing, you'll lead our growth marketing strategy across performance marketing, organic social media, influencer marketing and digital acquisition channels. Working cross-functionally you’ll drive customer acquisition, build brand engagement and grow our community maximising return on marketing investment. You'll play a key role in shaping the future of digital growth at KILLSTAR while fostering a culture of high performance, curiosity, and continuous improvement.
WHAT YOU’LL DO:
Performance Marketing Strategy: Own the strategy across Paid Social, Paid Search, SEO, Affiliates, and emerging acquisition channels, balancing short-term revenue targets with long-term customer growth.
Marketing Performance: Be accountable for customer acquisition, ROAS, CAC, MER, Customer Lifetime Value (CLV), contribution, and overall channel performance, continually identifying opportunities to improve efficiency and profitability.
Campaign Execution & Optimisation: Manage, execute, and continuously optimise campaigns across Paid Social, Paid Search, Affiliates, and other acquisition channels, delivering regular insight and recommendations to improve commercial performance.
Budget Ownership: Manage acquisition budgets across all paid channels, making commercial decisions based on performance data and return on investment.
Organic Social Strategy & Channels: Working closely with the Social Media Executive to develop and deliver the organic social media strategy across all relevant platforms, defining each channel's purpose, audience and content approach to build brand awareness, engagement, community and commercial impact.
Content Planning & Delivery: Oversee the social content planning process, maintaining an integrated content calendar that aligns with brand campaigns, commercial priorities, seasonal activity and wider marketing objectives, ensuring consistent publishing across all channels.
Content Performance & Optimisation: Oversee organic social performance, using platform insights and audience data to continually optimise, sharing actionable recommendations with stakeholders.
Influencer Marketing: Working closely with the Influencer Outreach Assistant to develop and oversee the influencer marketing strategy, defining channel objectives, budgets and KPIs to drive brand awareness, customer acquisition and commercial growth.
Integrate Influencer Activity: Ensure influencer marketing is fully integrated with paid social, organic social and wider marketing campaigns, using performance insights to optimise investment and maximise commercial impact.
Own Affiliate Growth: Launch and scale our affiliate programme, building relationships with leading publishers and continually optimising performance.
Lead a Test & Learn Culture: Build a structured experimentation roadmap across creative, audiences, landing pages, bidding strategies, and channel mix, ensuring insights are documented and shared.
Stakeholder Engagement: Regularly communicate with internal teams to align on objectives, strategy opportunities, and overall marketing performance.
Manage external agencies: providing clear strategic direction, overseeing performance against agreed KPIs and ensuring campaign delivery.
Lead Digital Integration: Work with other team leads to align SEO, Paid Search, and Paid Social strategies, ensuring cohesive digital marketing initiatives.
Mentorship & Innovation: Mentor team members, foster a culture of continuous learning, and stay ahead of industry trends to ensure digital marketing innovation.
Performance Tracking & Reporting: Monitor and analyse key digital marketing metrics across all channels, driving data-driven optimisations and refinements to achieve the best possible results.
Leverage AI & Automation: Use AI tools to improve reporting, campaign optimisation, audience analysis, and workflow efficiency, continually identifying opportunities to work smarter.
WHO YOU ARE:
Digital Marketing Expert: Strong technical expertise across Display, Affiliates, Paid Search, Paid Social, SEO and Social media with a proven track record of hands-on channel management.
Commercially Driven: You naturally think about profit, customer lifetime value, and commercial outcomes, using data to inform every decision.
Resilient: You enjoy working in a fast-paced environment, adapt quickly to changing priorities, and remain calm under pressure.
An Agile Learner: Quickly adapt to changes, learn from challenges, and approach new opportunities with an open mindset.
Process-Oriented: Capable of managing multiple projects with clear goals and measurable outcomes, ensuring smooth and effective execution.
Analytical & Creative: Bring both a data-driven approach and innovative ideas to solving challenges and driving campaign success.
Strong Communicator: Effectively communicate and present digital strategies to both internal teams and external stakeholders.
Cross-Functional Collaborator: Work closely with Ecommerce, CRM, Creative, and Merchandising teams to ensure acquisition activity aligns with trading priorities, product launches, and commercial targets.
Skilled Negotiator: Navigate tough discussions, resolve conflicts while maintaining positive relationships, and secure valuable outcomes for the business.
Naturally Curious: You constantly question performance, challenge assumptions, and look for new opportunities to improve.
Industry Connected: Maintain established contacts and relationships within the digital marketing industry to stay on top of trends and innovations.
YOUR EXPERIENCE INCLUDES:
Experience leading performance marketing across multiple acquisition channels within an ecommerce business.
Demonstrable ownership of performance marketing across Paid & Organic Social, Paid Search, SEO, and Affiliate Marketing, with direct responsibility for commercial performance and budget management.
Experience managing six-figure-plus annual marketing budgets.
Strong proficiency in reporting, dashboard development, and maintenance.
Robust understanding of GA4, attribution modelling, and incrementality.
Experience working with Shopify or another leading global ecommerce platform.
Experience working closely with CRM and Ecommerce teams.
BONUS IF YOU HAVE:
Operated internationally across multiple markets.
Experience with online fashion, specifically alternative fashion and lifestyle subcultures.
Utilized AI tools to improve campaign management, reporting, and workflow efficiency.
Experience working closely with creative teams to develop high-performing paid social assets.
People management experience.
WORK HOURS & LOCATION:
Here at KILLSTAR, we support a hybrid working model. This means you will join us on site for three days a week at our HQ in Brighton. The other 2 days can be spent working from wherever you choose, either on-site, remotely or from home. Some domestic and international travel may be required periodically.
OUR PERKS & BENEFITS:
Increased Holiday Allowance based on tenure
Summer Fridays Early Finish
YOU Day - one paid day off each year, just for you
One paid volunteer day each year to support a charity or cause of your choice
Flexible benefits platform designed around your wellbeing and personal preferences
Employee Assistance Programme to offer support for personal or work-related issues aswell as financial and legal advice
Staff Discount on all full-price items on our KILLSTAR site
5% Employer contributions to your pension
This role is a full-time position of 37.5 hours, with hours worked between 08:00am – 06:00pm, Monday through to Friday.
DOES THIS SOUND LIKE YOU?
KILLSTAR is committed to a world where what makes us different makes us strong. We are a proud equal opportunity employer, and we back that up with a “come as you are” culture that is welcoming, inclusive, and safe. If you can see yourself being successful and excited in this role, we want to hear from you.
All qualified applicants will receive consideration for employment without regards to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law.
