Are you a digital marketer who can do more than just post on social media?
Can you drive leads, improve websites, manage campaigns, create content, understand data and help a growing business get seen by more of the right customers?
Welcome to Airquee – Europe’s largest and most respected inflatable manufacturer – and we’re looking for a confident, creative and commercially minded Digital Marketing Manager to join our team in Leicester.
About the Role
This is a hands-on marketing role with a strong focus on digital growth.
You’ll be responsible for helping drive enquiries, sales, brand awareness and customer engagement across Airquee and our sister brand, Airparx.
The main push of this role is digital marketing, including:
- Website performance
- SEO
- Paid advertising
- Email marketing
- Social media
- Content creation
- CRM activity
- Lead generation
- Campaign reporting
But this is also a wider marketing manager role.
You’ll help:
- Plan campaigns
- Organise content
- Support product launches
- Improve brand consistency
- Work with the sales team
- Ensure marketing activity is joined up, commercial and delivers results
This is not a role for someone who only wants to manage from a distance.
We need someone who can think strategically, but also get stuck in and make things happen.
Airquee has a clear plan to double the business over the next five years, with the goal of growing to over £25 million turnover per year. To do that, our marketing and digital activity needs to move to a new level.
This role will be key to that.
You’ll work closely with the Group Managing Director, helping make fast-paced decisions, shape campaigns, improve our digital performance and push the business forward.
You’ll also manage a small marketing team of two people, helping organise priorities, improve output and ensure the team is focused on activity that drives results.
As we exhibit across the UK, Europe and further afield, there will also be opportunities to travel, support major trade shows and be part of the wider growth of the Airquee and Airparx brands.
For the right person, this is a great long-term career opportunity in a business with big plans and a product range that is genuinely fun to market.
What You’ll Be Doing
- Leading digital marketing activity across Airquee and Airparx
- Managing and improving our websites to drive more enquiries and sales
- Planning and delivering email campaigns, product launches and promotional activity
- Improving SEO performance across product pages, blogs and key landing pages
- Managing paid advertising campaigns across platforms such as Google, Meta and LinkedIn
- Creating content plans for social media, email, website and campaigns
- Working with the sales team to support lead generation and customer follow-up
- Helping improve conversion rates from website traffic and marketing campaigns
- Managing social media output and ensuring content is consistent, regular and engaging
- Using data to track performance, report on results and improve future activity
- Supporting brochures, flyers, PDFs, adverts, graphics and other marketing materials
- Helping plan videos, product content, case studies and customer stories
- Managing brand tone, message and consistency across all marketing channels
- Working closely with the Group Managing Director on marketing direction and campaign decisions
- Managing and supporting a small marketing team of two people
- Helping take Airquee and Airparx’s digital marketing and lead generation to the next level
- Supporting the company’s five-year growth plan to exceed £25 million turnover
- Supporting trade shows, open days, launches and key business events
- Representing the business at trade shows and exhibitions in the UK and internationally
- Working with internal teams, designers, suppliers and agencies where required
- Keeping marketing activity organised, planned and moving forward
Who This Role Is Perfect For
- You understand digital marketing and know how to turn attention into enquiries
- You’re creative, but also commercial
- You enjoy analysing data and using it to improve performance
- You can manage campaigns from idea to delivery
- You’re organised and can manage multiple projects at once
- You’re confident working with sales teams and business leaders
- You can write, brief, plan and improve marketing content
- You understand that marketing needs to look good and deliver results
- You’re comfortable being hands-on and proactive
- You’re happy working at pace and making decisions quickly
- You don’t need everything to be perfect before getting started
- You want ownership, responsibility and the chance to make a real difference
- You’re looking for a long-term career, not just another marketing job
Experience in digital marketing is essential.
Experience in ecommerce, Shopify, manufacturing, leisure, attractions, events or B2B marketing would be a strong advantage, but it’s not essential.
What We’re Looking For
- Strong digital marketing experience
- Experience managing websites, SEO, email marketing and paid campaigns
- Good understanding of Google Ads, Meta Ads, LinkedIn and social media platforms
- Good understanding of Google Analytics, reporting and campaign tracking
- Ability to create and manage a marketing plan
- Strong written communication skills
- Good eye for content, design and brand presentation
- Commercial mindset with a focus on lead generation
- Ability to work with sales teams and align marketing with business goals
- Experience managing or supporting a small team (beneficial)
- Strong organisation and attention to detail
- Confidence to take ownership and drive activity forward
What You Get
- £30,000–£40,000 salary depending on experience
- A genuine long-term career opportunity in a business with ambitious growth plans
- The chance to work directly with the Group Managing Director
- Responsibility for managing and developing a small marketing team
- A key role in helping Airquee grow towards £25 million turnover
- The opportunity to work across two exciting brands: Airquee and Airparx
- Creative products that are fun to market
- Real influence over digital strategy and marketing direction
- Support from sales, design, artwork and operations teams
- Opportunity to shape campaigns across UK, European and international markets
- Potential travel for trade shows and exhibitions
- Company pension
- On-site parking
- Office-based role in Leicester with occasional travel
Ready to Market Something More Exciting?
If you’re a digital marketer who wants more ownership, more pace, more variety and the chance to help grow a brand that sells genuinely exciting products, we want to hear from you.
We’re not looking for someone to just tick boxes, post the odd update and wait to be told what to do.
We’re looking for someone who wants to build something, improve things, move fast, try ideas, learn from the numbers and help take Airquee and Airparx to the next level.
Job Types: Full-time, Permanent
Benefits
- Company pension
- On-site parking
Ability to commute/relocate
Belgrave LE4 9HA: reliably commute or plan to relocate before starting work required
Licence/Certification
Driving Licence preferred, as the role may involve occasional travel to trade shows, events and company sites.
Work Location: In person
Pay: £30,000.00-£40,000.00 per year
Benefits:
- Company pension
- On-site parking
Ability to commute/relocate:
- Belgrave LE4 9HA: reliably commute or plan to relocate before starting work (required)
Application question(s):
- Tell us about a digital marketing campaign you worked on that delivered real results. What did you do and what was the outcome?
- This role is hands-on and includes digital marketing, website work, content, email campaigns, reporting and wider marketing management. Which areas are you strongest in?
- What marketing tools or platforms have you used? For example Shopify, WordPress, Google Ads, Meta Ads, Mailchimp, Klaviyo, HubSpot, Canva, Adobe, GA4 or CRM systems.
- How would you improve lead generation for a B2B manufacturing business selling fun, visual products?
- Are you happy to be involved in both strategy and hands-on delivery?
Experience:
- Digital marketing: 2 years (preferred)
- managed paid advertising campaigns: 1 year (preferred)
- SEO, Google Analytics or campaign reporting: 1 year (preferred)
- Content creation: 1 year (preferred)
Work Location: In person
