ABOUT US
The company was founded in 2016 with a vision to become the best total global vaping leader, generating sustainable economic, social, and environmental value by managing innovative, winning business models with the best people in the world. Our founding and leading brand is IVG also known as I Vape Great, which is one of the largest and globally known brand in the vaping the world, The brand serves over 100 countries across 6 continents and have earned many awards from around the world including Best UK Brand in the UK to Best International Brand in Canada.
We’ve achieved so much and we have no intention of slowing down.
- We think big, pushing the limits of what’s possible
- We challenge ourselves every time.
- We use our passion, expertise and creativity.
- We take pride in helping millions of smokers quit smoking.
REPORTING TO - Business Unit Manager
JOB PURPOSE
The E-Commerce Partnerships Manager is responsible for managing and expanding strategic relationships with key B2B and B2C online platforms, including all major accounts and the official IVG website. This covers wholesale portals, retail marketplaces, and direct-to-consumer channels. The role focuses on enhancing brand visibility, driving online sales growth, negotiating commercial terms, and ensuring the effective execution of promotional, pricing, and operational initiatives. A strong emphasis is placed on maintaining a consistent and prominent brand presence across key digital touchpoints such as homepages, blogs, best-seller sections, and featured listings.
JOB DUTIES AND RESPONSIBILITIES
Partnership Management
· Own and manage relationships with key online retail and wholesale partners (e.g., vape club, vape.co.uk, bks tradeline, Sainsburys, Bookers etc.).
· Serve as the main point of contact for all B2B/B2C e-commerce accounts.
· Visit in person or invite them to our offices at least one every quarter.
· Build joint business plans to drive revenue, visibility, and category growth.
· Visibility on each website is KEY!
Sales & Commercial Growth
· Develop and execute strategic sales plans to increase market share across online channels.
· Negotiate commercial terms, including margin structures, promotional slots, and marketing support.
· Monitor and achieve monthly, quarterly, and annual revenue targets and visibility per platform.
Listing & Content Optimization
· Ensure all products are accurately listed, fully optimized, correct RRP and up to date with relevant descriptions, imagery, and compliance information.
· Coordinate with content, product, and compliance teams to streamline onboarding and listing processes.
Campaign & Promotion Execution
· Plan and manage online promotions, seasonal campaigns, and exclusive launches.
· Track execution and performance of promotions, offering insights and improvements.
Reporting & Analytics
· Monitor and analyze sales performance, inventory movement, and traffic across platforms.
· Deliver weekly and monthly performance reports with actionable recommendations to UK Head and BU head.
Operations & Coordination
· Work cross-functionally with logistics, finance, and customer service teams to ensure smooth order processing and fulfillment.
· Resolve operational issues such as delayed orders, pricing errors, or listing compliance flags.
ROLE REQUIREMENT:
· Bachelor’s degree in Business, Marketing, E-Commerce, or a related field. (Preferred)
· Minimum 3–5 years of experience in e-commerce, digital sales, or key account management.
· Previous experience in FMCG, retail, or vape/tobacco industry is highly advantageous.
· Strong relationship-building skills with external partners (retailers, wholesalers, marketplaces).
· Strong analytical mindset; able to interpret sales data, traffic trends, and inventory movement.
· Proactive in resolving order delays, pricing inconsistencies, and compliance issues.
High attention to detail in maintaining listing accuracy and ensuring brand consistency across platforms
Job Types: Full-time, Permanent
Benefits:
- Company events
- Company pension
- Employee discount
- Free parking
Work authorisation:
- United Kingdom (required)
Work Location: In person
