Senior brand manager Work, Jobs in Chester, Chs (with Salaries)

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Senior Brand Manager DTC, Ostomy Care

Convatec -
Runcorn

Apply Now

Job details

Full-time
13 days ago

Qualifications

Lead generation
Bachelor's degree
Continuous improvement
Conversion optimisation
Google Ads
Google Analytics
Communication skills

Full job description

About Convatec

Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in Advanced Wound Care, Ostomy Care, Continence Care, and Infusion Care. With more than 10,000 colleagues, we provide our products and services in around 90 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at-risk skin, to improved patient outcomes and reduced care costs. Convatec’s revenues in 2024 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more please visit http://www.convatecgroup.com

About the role:

This senior role leads the strategy and execution of Direct-to-Consumer (DTC) marketing for Ostomy Care UKI. You will define and evolve the DTC approach, delivering integrated, omnichannel campaigns that drive lead generation, engagement, and consumer acquisition, with a strong focus on data-driven optimisation and ROI.

Working cross-functionally with teams including Inside Sales (CIC), Care, Digital, IT, and Global Marketing, you will ensure alignment and performance across the customer journey. You will also manage external agencies and act as a key point of contact for global stakeholders.

A core part of the role is building meaningful connections with consumers, strengthening advocacy and engagement in line with Convatec’s Forever Caring mission.

You will own the DTC marketing budget, ensuring effective investment and performance tracking, while maintaining compliance with regulatory and data privacy requirements.

As a senior member of the team, you will mentor the DTC Brand Executive and act as a digital subject matter expert, driving best practice and capability development.

Success is measured through marketing performance, commercial impact (NCS), and return on investment.

Your main duties & responsibilities:

Strategy & Leadership

Lead the DTC marketing strategy as part of the Commercial Plan
Drive continuous improvement, scalability, and integration across digital channels
Own key strategic programmes and ensure measurable impact

Campaign Delivery

Develop and execute integrated, full-funnel (TOFU–BOFU) campaigns
Align campaigns with business objectives, customer needs, and brand strategy

Customer & Engagement

Define customer personas and optimise the end-to-end journey to improve engagement and conversion
Lead the UK ambassador and influencer programme to strengthen advocacy and brand presence

Performance & Optimisation

Establish performance frameworks, tracking, and reporting to drive data-led decisions
Own and optimise the DTC budget to maximise ROI, lead generation, and conversion
Champion a test-and-learn culture and continuous improvement across channels

Stakeholder Collaboration

Partner with CIC, Care teams, and Global Marketing to align strategy, insights, and execution
Contribute to global DTC initiatives and share best practices across markets

Digital & Innovation

Oversee performance and optimisation of digital platforms (e.g. websites)
Identify and implement innovative solutions to enhance marketing effectiveness

Community & Advocacy

Build and manage relationships with patient advocates and influencers

Skills & Experience:

Minimum of 5+ years’ experience in Direct-to-Consumer (DtC) marketing within a healthcare or regulated environment, with a strong understanding of compliance, patient engagement, and digital best practice
Strong technical proficiency across digital marketing platforms and tools, including Google Analytics (GA4), Meta, Google Ads, Adobe, Optimizely, and content/creative tools (e.g. Canva), alongside the ability to effectively utilise and interrogate CRM and database platforms (e.g. D365, TalkDesk)
Proven ability to develop and execute integrated, multichannel digital marketing strategies, with a focus on full-funnel performance, lead generation, and conversion optimisation
Advanced data literacy, with experience using analytics, tracking, and performance metrics to drive insight-led decision making and continuous optimisation
Experience in building structured, scalable digital marketing frameworks, improving ways of working and enabling consistent performance across campaigns and channels
Highly effective communicator with the ability to engage, influence, and collaborate with diverse internal and external stakeholders, including global teams, agencies, and cross-functional partners
Confident yet collaborative leader, recognised as a credible and respected voice, capable of influencing direction while maintaining a strong team-focused approach
Demonstrated capability in leading through influence, building alignment across complex organisational structures and working effectively across multiple teams, functions, and geographies
Strong team player with a commitment to developing self and others, actively supporting capability building, knowledge sharing, and continuous improvement
Proactive and solutions-focused, with the ability to navigate ambiguity, solve complex problems, and drive outcomes in a fast-paced environment

Qualifications/Education:

Bachelors Degree
Demonstration of continuous upskill & training in digital / consumer marketing

Why Join Us?

Competitive compensation and benefits
Hybrid and flexible working model
Opportunity to lead a regional, high-visibility function
Exposure to global stakeholders and transformation initiatives
A collaborative culture where you can grow and make an impact

Ready to join us?
At Convatec, we’re pioneering trusted medical solutions to improve the lives we touch. If you’re ready to make a real impact, apply today and help us bring our Forever Caring promise to life.

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Beware of scams online or from individuals claiming to represent Convatec

A formal recruitment process is required for all our opportunities prior to any offer of employment. This will include an interview confirmed by an official Convatec email address.

If you receive a suspicious approach over social media, text message, email or phone call about recruitment at Convatec, do not disclose any personal information or pay any fees whatsoever. If you’re unsure, please contact us at [email protected].

Equal opportunities

Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.

Notice to Agency and Search Firm Representatives

Convatec is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Convatec employee by a third party agency and/or search firm without a valid written and signed search agreement, will become the sole property of Convatec. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.

Already a Convatec employee?

If you are an active employee at Convatec, please do not apply here. Go to the Career Worklet on your Workday home page and View "Convatec Internal Career Site - Find Jobs". Thank you!

Apply Now

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