Brand Manager
Location: Leighton Buzzard, Full-Time
Salary: £45,000-£60,000
Company: GPE Scientific Ltd
Reporting to: Marketing Director
About GPE Scientific
GPE Scientific equips chemistry and life science laboratories across the UK and Ireland. We supply specialist laboratory equipment, design new and expanding labs, and hand-blow custom scientific glassware in our own workshop.
For more than 60 years, we have built a strong reputation in specialist scientific lab supply. Our customers include universities, research institutes, pharmaceutical companies, biotechnology businesses, healthcare organisations and industrial laboratories. They come to us for credible advice, specialist products and reliable support.
Our strength has always come from technical understanding, long-standing supplier relationships and a practical knowledge of what laboratories need. As the business continues to grow, we want our market presence to reflect that strength with greater clarity, consistency and confidence.
We are now looking for a Brand Manager to help shape how GPE Scientific is positioned, presented and understood across our markets.
Who we are looking for
We are looking for a commercially minded brand and marketing professional who can take ownership of how GPE is positioned, presented and recognised across its specialist scientific markets.
This role would suit someone who combines strong marketing judgement with a structured approach to delivering work. You will be able to turn commercial priorities into clear messaging, campaigns, activations and customer-facing materials that help customers understand why GPE is a credible specialist partner.
The role has significant impact. You will help shape how the business is seen by customers, suppliers and the wider market; how confidently sales teams represent GPE; and how consistently our technical expertise is reflected across the materials, campaigns and touchpoints customers encounter.
Working closely with the Marketing Director, you will have clear strategic direction, senior support and genuine ownership of a commercially important area of the business. We are looking for someone who can think clearly, write well, organise work properly and continually raise the standard of how a specialist scientific business presents itself to the market.
What you will own
You will be responsible for the quality, consistency and commercial strength of GPE's brand, message, market-facing materials and brand-led activations.
· Brand positioning, tone of voice and message standards.
· Consistency across campaigns, channels and customer touchpoints.
· Activation planning, messaging, collateral and sales briefing materials.
· Campaign propositions and briefs, working with suppliers and partners where relevant.
· Paid press advertising (non-digital), advertorials, sponsorships/partnerships and association placements.
· Sales collateral and customer-facing assets.
· Customer and sales insight to improve messaging and market relevance.
· Authoritative technical positioning, working with internal specialists and suppliers where required.
What you will do
This role combines strategic thinking with structured delivery. You will shape direction, create high-quality marketing assets, coordinate activity and help ensure every customer-facing interaction reflects the standards of the GPE brand.
· Develop and maintain GPE's tone of voice, messaging and brand standards.
· Plan and coordinate activations such as exhibitions, supplier events and industry activity, ensuring every activation is professionally delivered and commercially purposeful.
· Write and shape customer-facing copy for campaigns, adverts, advertorials, events and collateral.
· Build campaign propositions that connect GPE's specialist products and services to customer needs, working with suppliers and partners where relevant.
· Create campaign briefs that give sales and marketing activity a clear purpose.
· Develop sales collateral, briefing notes and campaign support materials.
· Identify and manage relevant paid press, advertorial and sponsorship opportunities.
· Gather insight from sales, suppliers and customers to improve messaging and campaign quality.
· Work with technical colleagues, suppliers and product specialists to ensure technical messaging is positioned clearly and credibly.
· Support the Marketing Director in building a more structured, commercially focused marketing function.
Skills and experience
Required skills and experience
We are looking for someone who can demonstrate:
· A background in brand, campaign, content or B2B marketing.
· Strong commercial judgement and the ability to turn business priorities into clear marketing activity.
· Experience developing campaign propositions, customer-facing materials and/or brand-led activations.
· Strong copywriting and editing ability, with good judgement around tone of voice, messaging and customer-facing quality.
· The ability to translate technical products or specialist services into clear, credible brand and marketing communications.
· Strong organisational skills, with the ability to manage multiple priorities without losing quality or focus.
· Confidence working with suppliers, sales teams and internal stakeholders.
· Commercial awareness and an interest in how marketing supports business growth.
· Attention to detail, especially where technical accuracy and brand quality matter.
· The confidence to bring ideas, challenge assumptions and improve how things are done.
Ideal skills and experience
It would also be useful if you have worked in or around scientific/laboratory markets before, particularly where products, customers or buying journeys require more considered communication.
Helpful experience would include exposure to:
· Scientific, laboratory, healthcare, engineering, manufacturing, technical or specialist distribution markets.
· Technical products, specialist equipment or complex B2B buying journeys.
· Laboratory, scientific or technical industry events.
What success looks like
Success in this role will mean helping GPE Scientific become clearer, more consistent and more credible in the market.
You will help ensure that customer-facing activity has a clear purpose, a consistent message and a stronger connection to the needs of our priority markets. Sales teams should have better material to support customer conversations. Campaigns should have clearer propositions. Activations should feel more planned and commercially purposeful. Press, advertorial and sponsorship activity should support the markets where GPE wants to be better known.
Over time, this role should help ensure that GPE's technical strength, supplier relationships and specialist capability are reflected more clearly in how the business presents itself to the market.
Remuneration package
· £45,000 - £60,000 salary.
· 24 days holiday, rising to 25 after 3 years.
· Corporate pension scheme & life insurance cover.
Why join GPE Scientific?
This is an opportunity to step into a role with genuine ownership, senior support and visible impact inside a specialist scientific business.
You will work closely with the Marketing Director and have direct access to the commercial priorities shaping GPE’s next stage of growth. The role gives you the chance to build a major area of brand and market presence, with clear impact on how the business is recognised, trusted and chosen across its specialist scientific markets.
For someone who wants responsibility, autonomy and a close connection between marketing work and business impact, this is a strong opportunity to help shape a growing marketing function and make a visible contribution to the future of the business.
Pay: £45,000.00-£60,000.00 per year
Benefits:
- Company pension
- Free parking
- On-site parking
Work Location: In person
